NEW ENGINEERING HOTLINE
(866) 4KBAHELP
Scott Cason

KBA Director of Engineering Services
One of the most important responsibilities that we have as an Association is to serve our membership with new services and opportunities to help you navigate the ever changing broadcast climate.  In an effort to assist you with your engineering and technical questions, the Board of Directors recently approved funding for a new Engineering Hotline.  The purpose of the hotline is to answer basic engineering questions while offering guidance and direction in resolving issues related to technical matters. However, the intent of the hotline is not to service your technical need “hands on”, but rather to help guide you in the event that you need to ask questions, seek recommendations or to gain expert advice.
 
The engineering hotline is maned by broadcast engineer Scott Cason. In addition to his own consulting and engineering firm, Scott has served the Association as an ABIP Inspector in recent years. In his new role, Scott will not only man the hotline but will also assist with the engineering track at the annual conference, explore the feasibility of an Engineering Academy for students, coordination of EAS tests and supervise the alternative broadcast inspection program (ABIP). In addition, stay up-to-date on all things engineering with Scott’s “Tech Notes” in your weekly ecast.
 
Please take a moment and save the toll free number below into your cellphone for future use. We are proud to offer this new exciting and valuable service to our members.

KBA ENGINEERING HOTLINE
(866) 4KBAHELP
RADIO TALENT INSTITUTE 2019
The Kentucky Broadcasters Association proudly partners with the Radio Talent Institute in an effort to grow the next generation of broadcasters. The Institute curriculum focuses on almost every aspect of radio including on-air, sales, production, promotions, digital, sports, news and engineering. Nearly 70% of the students who complete the Institute begin a career in radio or a related field, including television.
 
Brand new this year, the Institute will extend the same opportunity to part-timers and interns at your station. This is a tremendous opportunity to invest in the future of your station. Please click here , print the invitation packet and share with individuals that you believe would benefit from attending the Institute.
 
The Institute will be held on the campus of Western Kentucky University, July 22-31, 2019. The registration deadline is March 1, 2019, however there is a little cost break for submitting the forms before February 1 st . Space is limited to only 25 students, so please share the information as soon as possible.
 
If you have any questions about the information packet or would like the forms sent directly to an interested individual, please email Taylor Wade with the National Radio Talent System. 
KBA OFFERS NEW MEMBER SERVICE
P1 PLUS FOR NEW HIRES
We are pleased to announce a new partnership with P1 Learning, to offer the P1 Plus onboarding program for new sales staff. The program will be offered three different times in 2019, with the first sessions beginning on Monday, March 11 th . This 7-week program is designed to build confidence and know-how for your new seller while providing you with the training assistance you need.
 
  • 40+ Online Video Courses
  • Weekly Discussions with Trainers
  • Individual Course Testing & Homework Assignments
  • Final Sales Cycle Project with Prospect
  • No Cost For KBA Members!

Space is limited for March 11th , so please register today by visiting, p1learning.com/p1-plus-sign-up.
WASHINGTON DC FLY-IN CONFERENCE CALL
A pre-trip briefing (via conference call) has been planned for those attending the upcoming Washington, DC fly-in. The conference call will be held on Thursday, February 21 st at 2:00pm(EST). 

A reminder, call-in information, detailed trip itinerary and travel notes will be emailed to attendees in advance of the call. 
PRESIDENT'S COLUMN
SMALL & MEDIUM MARKET RADIO SUMMIT
Chris Winkle
President/CEO
The Kentucky Broadcasters Association, Ohio Association of Broadcasters and the Indiana Broadcasters Association have been discussing a joint forum for managers at our member radio stations in 2019. The thought is that our combined resources would allow us to bring in some high-caliber speakers, provide time for idea exchange and networking, and offer a memorable experience for our members.
 
Before we move forward with planning, however, we want to make sure our members would be interested in attending such an event. To that end, we have developed a short survey to assess interest and get suggestions about the kinds of sessions or speakers you’d be interested in having included in the program.
DATES TO REMEMBER
FEBRUARY
21 Washington DC Fly-In Conference Call (2:00pm EST)
13-16 Country Radio Seminar
26-28 Washington DC Annual Fly-In

APRIL 29 - MAY 2
KBA Sales Training Roadshow

SEPTEMBER 12-14
Small Market Television Exchange (Austin, TX)

OCTOBER 13
Broadcasters Cup Golf Scramble

OCTOBER 14-15
KBA's Annual Membership Conference
The next required monthly test will be Thursday, February 14 @ 12:07PM (EDT) and will originate from KYEOC.

Print the 2019 KY EAS Schedule by clicking here.
Did you know you can add all team
members at your station to the eCast distribution list?

Simply send a list of all email
addresses that need to be added to  kba@kba.org
TRAINING FROM LBS
LBS WEEKLY FEATURED VIDEOS

Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:

I have a client who agrees to a schedule only to change her mind a week later. She has done this more than once. Am I doing something wrong?
How important is it to understand others? What should managers know about their reps? Are these closing skills useful in staff development?
Does your pattern impact how you approach pricing?

Sally Kohn discusses the importance of knowing your local competition and how you can position yourself as the lead sales professional in your market regardless of your station’s ranking.

GM Pat Ryan and Mayor Darren Brown from WEEO-FM in Hagerstown, MD show how they use their station’s presser wall and social media assets to simultaneously drive LOCAL advertising revenue and audience growth!
ECAST SPONSORED BY:

This eCast is sponsored by
"Wedding Planning with Pem," a
sweet fit for your advertisers.



KENTUCKY BROADCASTERS ASSOCIATION STAFF:
Chris Winkle, President/CEO

Karen Mucci, Director of Member Services

Liza Livers, Administrative Assistant

Lisa Gross, PEP Coordinator
pep@kba.org
OUR 2019 PEP SPONSORS
Chris Winkle
KBA President/CEO
David Brinkley
KBA 2019 Chairman