Thank you for all that each of you do for our industry. Every single day you have the opportunity to serve in some capacity as a broadcaster. As we enter 2019, I am honored to serve this organization as your elected Chair. This past year saw several transitions. Several of us have come to realize that, as our industry evolves, disruption is the new normal. Many of us have realized the value of a team approach to advocacy and transition. And all of us understand the tremendous value of local content!
In the coming year there will no doubt be additional challenges that require advocacy and a focused approach to problem-solving. Along with our friends at the NAB, the KBA will continue to fight in the best interest of our industry. Even though some of us are fierce competitors for advertising revenue, we are a united team when threats arise to the health and well-being of our members. Please do not hesitate to contact your district representatives (or any of us) with any questions, comments, or needs.
It is an honor to serve each of you in 2019!
David Brinkley
2019 KBA Chairman
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ENTRY WINDOW IS NOW OPEN
July 11, 2019 - Washington, DC
The NAB and the NAB Education Foundation have announced that the window for submitting your nominations for the Celebration of Service to America Awards will be January 1 - March 9, 2018. The event exists to give broadcast stations and groups the chance to be recognized nationally for their local impact. Find out more
here.
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N
OW ACCEPTING ENTRIES
The Kentucky Associated Press Broadcasters is now accepting entries for its 2018 competition open to all AP members and to all Kentucky colleges. For the third year, the KBA is a major sponsor of the contest.
KAPB thanks KBA for its support for the contest that honors the best in professional and college broadcast journalism in the Commonwealth.
The deadline for entries is Friday, Jan. 25, 2019.
The KAPB awards presentation will be held Saturday, April 13, at the Hilton in downtown Lexington.
Contact contest coordinator Becky Day at
bday@ap.org
with any questions.
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LAST CHANCE TO SIGN UP FOR DC FLY-IN
If you are interested in joining us for our annual group lobbying trip to Washington DC, February 26-28
th
, please contact Karen Mucci at (502) 848-0426 or
karen@kba.org.
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ECASTS CONSOLIDATING AND MOVING TO THURSDAY
Beginning next week, we will be consolidating our 2 weekly eCasts into one that will arrive in your inbox on Thursday mornings. The changes allow us to prioritize the information that we communicate to you and provides you additional time to react to sensitive issues in the same week.
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WHAT DOES THE FCC SHUTDOWN MEAN TO KY
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Chris Winkle
President/CEO
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As the government shutdown closes in on two weeks, the FCC was ordered to close their doors at midday on Thursday. What exactly does the closing of our industry’s regulatory agency mean to broadcasters here in the Commonwealth? Actually, a lot. Especially in terms of the quarterly issues that are required to be uploaded by stations to the Commissions Online Public File no later than January 10th. However, as the FCC closed up shop yesterday, so did the online public file. As a result, stations cannot upload their quarterly filings until the government shutdown ends. One small upside, however, is that the public side of the public file website is also closed. That means the public can’t review a station’s public file either.
While the FCC staff indicates that stations won’t be penalized for not being able to upload quarterly issues files, don’t mistake this as an opportunity to neglect your responsibilities. In fact, the Commission has said in general that filings due while the government is closed will be due on the second day of the FCC being reopened. Moral to this story: don’t wait for the shutdown to end, please be proactive and have your station's quarterly issues finished and ready to upload no later than January 10th.
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JANUARY
10th @ 2pm (ET) Member Services Committee Meeting (Elizabethtown)
24th @ 9am (ET) KBA Board of Directors Meeting (KBA Headquarters)
FEBRUARY
13-16 Country Radio Seminar
26-28 Washington DC Annual Fly-In
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MARK YOUR CALENDARS:
January 10, 2019, 12 Noon Eastern, 11 AM Central, 9 AM Pacific.
JDA Senior Vice President and our auto expert, Pat Norris, will conduct a webinar, Dominating The Auto Revenue Category: Strategies From An Auto Dealer as our gift to members of The Leaders Edge. These insights will help you win this very important category in 2019.
More info to follow.
Happy New Year.
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Storytelling in 60 Seconds or (Much) Less
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One-Hour, Live SELLER Webinar
TUESDAY, JANUARY 22, 2019
(11:00 am Eastern/10:00 am Central/9:00 am Mountain/8:00 am Pacific)
OR
THURSDAY, JANUARY 24, 2019
(4:00 pm Eastern/3:00 pm Central/2:00 pm Mountain/1:00 pm Pacific)
GUEST: CHRIS SMITH – THE RICHARDS GROUP
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As media vehicles and platforms proliferate, advertisers are challenged with reducing their brand messages into shorter and shorter unit lengths: Fifteens? Sixes? It’s a daunting task to fit a coherent and compelling advertising message into those tiny packages. But Chris Smith, veteran writer and creative director at The Richards Group in Dallas, uses an entertaining mix of radio spots of varying lengths to illustrate the storytelling techniques that will help you tell compelling brand stories in any spot. Yes, even a 6-second one.
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RAB WEBINAR CONNECTION DETAILS
Join:
http://rab.adobeconnect.com/tips/
Enter as a GUEST using your FIRST AND LAST NAME.
Audio: over computer or 800-244-2500, PIN 550122#
SUPPORT
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Thriving In the New Media & Marketing Eco System
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One-Hour, Live MANAGEMENT Webinar
Wednesday, January 30 , 2019
(1:00 pm Eastern/12:00 pm Central/11:00 am Mountain/10:00 am Pacific)
Presented by: Jeff Schmidt
Guest: Jack Myers
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Marketing budgets have been relatively flat for two decades. Organizations that effectively adapt and communicate in the new marketing eco system grow. Those that do not, consolidate/contract or collapse.
In this webinar you’ll learn how to help your business thrive.
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RAB WEBINAR CONNECTION DETAILS
Join: http://rab.adobeconnect.com/thriving/
Enter as a GUEST using your FIRST AND LAST NAME.
Audio: over computer or 800-244-2500, PIN 550122#
SUPPORT
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LBS Webinar Series
Drive Them To The Website: What Your Clients' Broadcast Ads Must Do to Increase Online Sales
Presented by Tim Burt.
Tuesday, January 8th, 2019 - Noon ET
Learn the five hurdles that a salesperson must successfully complete before a client's web traffic will increase. LBS creative and broadcast expert Tim Burt will explain why these things should be incorporated correctly when talking about any advertiser’s website. Plus Tim will discuss the responsibilities that the broadcast seller has during the sales and creative process. A bonus topic will include using websites for station-specific promotions. Be prepared to position yourself and your station as real game changers for your clients!
Perfect session for Broadcast Sellers, Digital Specialists, Local Sales Managers, General Sales Managers and anyone at your station involved with broadcast and digital solutions. Register today
http://localbroadcastsales.com/lbswebinars/
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LBS WEEKLY FEATURED VIDEOS
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LBS President, Gary Moore answers LIVE broadcaster questions! In this session:
What are “soft skills” and why are they important?
Besides “underpromising and overdelivering”, how do you keep your client’s budget with your station?
How do I compete with larger stations in my market when it comes to customer service?
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Paul Weyland discusses the most common mistakes made by new account execs and how to take a more effective approach right from the start.
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J
ohn Tkac explains how it is that a little girl selling Girl Scout cookies can easily get in front of an auto dealer and why it is often so difficult for you to get an appointment. Here’s a hint: it has nothing to do with your age, gender, looks, or lack of sugary treats!
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This eCast is sponsored by
"Wedding Planning with Pem," a
sweet fit for your advertisers.
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KENTUCKY BROADCASTERS ASSOCIATION STAFF:
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Chris Winkle, President/CEO
Karen Mucci, Director of Member Services
Liza Livers, Administrative Assistant
Lisa Gross, PEP Coordinator
pep@kba.org
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Chris Winkle
KBA President/CEO
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David Brinkley
KBA 2019 Chairman
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