March 28, 2019
MOUNTAIN TOP MEDIA TO ACQUIRE EAST KENTUCKY BROADCASTING
A newly formed LLC, Mountain Top Media, under the direction of President Cindy May Johnson, is in the process of acquiring the assets of East Kentucky Broadcasting and East Kentucky Radio Network. East Kentucky Broadcasting (EKB) includes nine radio stations and a TV station serving areas of Kentucky, West Virginia and Virginia, as well as multiple websites and digital properties. As is common in the broadcast industry, when radio station licenses are being sold or acquired, the buyer enters into a local marketing agreement (LMA) to program the daily operation of the stations until the transfer of licensing takes place. The final transfer is expected to happen within six months; the LMA is already in effect.

“We are so excited and grateful to be involved with the daily operations of a company that has been a pillar of our community for many years,” said Cindy May Johnson, President of Mountain Top Media, LLC. “Our vision for this legacy company is to serve our local listeners with intense local news, weather, sports and entertainment, and to continue to encourage and develop local businesses. Our clients can expect an innovative approach to marketing strategies across a variety of proven platforms.”

Johnson’s experience in media is far reaching, having managed the stations of EKB for several years and conceptualized the region’s first independent local TV station. “I know how much these stations mean to our community, and I love that the people here are invested in their favorite stations. What is most important to me is the role these stations have played in serving our region. It’s an important obligation, and we are honored to serve the people of central Appalachia.”

Lynn Parrish and Rusty Justice of Bit Source, Jigsaw and other successful enterprises are also partners in Mountain Top Media, LLC. 

“We’ve combined a wealth of experience and love for our community in Mountain Top Media. Industry knowledge, a passion for our region, leadership and a history of successful businesses is a great combination,” said Johnson.
KBA SPRING ROADSHOW REGISTRATION NOW OPEN
Want to take your sales to the next level? Get Your Swagger on April 29 – May 2
Featuring Kentucky's own, Derron Steenbergen. Advanced r egistration required, deadline Tuesday, April 23, 2019.

APRIL IS CHILD ABUSE PREVENTION MONTH
April is Child Abuse Prevention Month and as Kentucky’s premier child abuse prevention organization, Prevent Child Abuse Kentucky has provided a 2019 resource packet for your information and utilization in preparing for and sharing related content.  Please click here for more. 
KBA IN LAS VEGAS
JOIN US FOR DINNER
A reminder that the KBA provides a reimbursement of up to $1,000 for members who attend the NAB Show in Las Vegas. You will be required to submit your name badge and receipts following the Show to be reimbursed.

Those attending are also invited to join us for a KBA Dinner on Tuesday night April 9th, 7:00pm at Yardbird, located in the Grand Canal Shoppes at the Venetian. Please RSVP by sending an email to Chris at chris@kba.org.
PRESIDENT'S COLUMN
ARE CBD ADS SAFE FOR BROADCASTERS?
Chris Winkle
President/CEO
Chris@kba.org
In the last few months, we probably have had more questions about advertising for CBD products than any other topic. At this point, CBD products seem to be sold in nearly every state in the country, and discussions about CBD’s effectiveness seem to be staples on national and local television talk programs. Broadcasters naturally ask whether they can advertise these seemingly ubiquitous products. Unfortunately, the state of the law on CBD at the current time is particularly confusing, as discussed in this article from Attorney David Oxenford.
GUBERNATORIAL DEBATE AVAILABLE
WLEX TV in Lexington will be hosting a Democratic Gubernatorial Debate on Wednesday, April 24, 2019 from 7p-8p, live from Transylvania University.

The 1-hour debate will be made available to KBA member stations at a discounted rate and will include 2:30 of local avails.

For more information about the debate, delivery cost and logistics, please contact Pat Dalbey at 859.226.7654.
KBA NOW ACCEPTING SCHOLARSHIP APPLICATIONS
KBA High School Senior Scholarship #memberbenefit
This high school senior scholarship is a post-secondary partial scholarship program for children of employees of Kentucky radio and television stations. In 2019 the KBA will award fourteen (14) scholarship of fifteen hundred dollars ($1,500) each to qualified sons and daughters of employees of Kentucky broadcast stations.  

The deadline to submit applications is Friday, April 19, 2019.

KBA Harry Barfield Scholarship
This year, six scholarships of $2,500 each are available to students who are currently majoring in broadcasting or communications at a college or university in Kentucky. The scholarships are awarded through a competitive application process which includes academic achievement, the recommendation of a faculty member, and extracurricular activities. The scholarship awards are renewable for a second year provided recipients continue to meet specified criteria. Priority consideration will be given to students who are rising juniors.
 
The program, now in its 30th consecutive year, is named in honor of Harry Barfield, the late chairman of the Kentucky Broadcasters Association and manager of WLEX-TV in Lexington.

The deadline to submit applications is Friday, April 19, 2019.

THIS ECAST IS SPONSORED BY
This eCast is sponsored by "Wedding Planning with Pem," a sweet fit for your advertisers.

ARE YOU TUNED IN?

DATES TO REMEMBER
KBA | Upcoming Events

Click the link to see our online calendar, view webinar dates from RAB, LBS and more!

Read more
kba.org
APRIL 6 - 11
NAB Show

APRIL 29 - MAY 2
KBA Sales Training Roadshow

SEPTEMBER 12-14
Small Market Television Exchange (Austin, TX)

SEPTEMBER 24-27
NAB Radio Show

OCTOBER 13
Broadcasters Cup Golf Scramble
OCTOBER 14-15
KBA's Annual Membership Conference
HOTLINES
ENGINEERING HOTLINE
KBA’s new Engineering Hotline is up and running. If you have a question for Scott, please call (866) 4KBAHELP.



KBA ENGINEERING HOTLINE
(866) 4KBAHELP
LEGAL HOTLINE
Get answers to your everyday regulatory questions – political, EEO, public file and Kentucky legal concerns. No charges for any questions that can be answered by phone without research.

Call Dawn: 202-256-9551
Call Monica: 513-651-6783
EAS
The next required monthly test will be Thursday, March 21 @ 10:07AM (EDT) and will originate from WUKY.
Print the 2019 KY EAS Schedule by clicking here.
eCast
Did you know you can add all team
members at your station to the eCast distribution list? Simply send a list of all email addresses that need to be added to  kba@kba.org
2019 PEP SPONSORS
KENTUCKY BROADCASTERS ASSOCIATION STAFF:
Chris Winkle, President/CEO

Karen Mucci, Director of Member Services
Liza Livers, Executive Assistant
Lisa Gross, PEP Coordinator
pep@kba.org
Scott Cason, Director of Engineering & Technology
@engineeringKBA
Chris Winkle
KBA President/CEO
David Brinkley
KBA 2019 Chairman
Kentucky Broadcasters Association
101 Enterprise Dr
Frankfort KY 40601
888-843-5221