March 21, 2019
KBA MEMBERSHIP = $550,000 IN ANNUAL BENEFITS
HAVE YOU RENEWED FOR 2019?
On behalf of the Board of Directors of the Kentucky Broadcasters Association, I would like to personally thank each of you for your continued support, loyalty and membership. We acknowledge that your commitment to the PEP program is the primary reason that the KBA can offer over $550,000 annually in member services. These services include: free lodging and admission to KBA’s annual membership conference, a multitude of professional sales training webinars and opportunities, engineering hotline, legal hotlines, spring roadshow, scholarships for both high school and college students, state and federal advocacy, Radio Talent Institute, ABIP (Alternative Broadcast Inspection Program), weekly eCasts, Omnia hiring profiles, continuing education reimbursements and so much more.
 
In October of 2018, the Board unanimously voted to allocate 100% of the membership dues to KBA’s PAC fund beginning in 2019. However, you may opt to not designate your dues for the PAC, simply by checking the box on the renewal form. Dues that are not designated for the PAC will be used on your behalf to lobby issues, statewide and federally, that are relevant to broadcasters in the Commonwealth. A few examples of recent successful lobbying efforts include the Performance Tax (Local Radio Freedom Act), C-Band Protection, STELAR, Advertising Tax and Spectrum Repack.

An email was generated on March 11th with login instructions for renewal. From there, you can make an online payment or mail a check. If you have not previously visited our new website and setup your KBA profile, please take a moment and complete the simple process. If you need assistance, simply contact Liza at (502) 848-0426 or email her at kba@kba.org. If you prefer to recieve a paper invoice, no need to do anything. We will be mailing those from our office on Monday, March 25th.

Please note that membership fees are due no later than April 30, 2019. If your dues are not received by that time, your member benefits will expire.

Proudly serving each of you.

Chris Winkle
President & CEO
TRANSFER OF FCC EEO BRANCH NOW EFFECTIVE
The Federal Communications Commission has transferred the responsibility for EEO enforcement from f rom the Media Bureau, where it has resided, to the Enforcement Bureau which the FCC suggested would have more resources and experience to aggressively enforce the FCC’s EEO rules and policies. That transfer was effective on Friday ( see the FCC public notice here ).  So expect future correspondence on EEO matters to come from the Enforcement Bureau, rather than the Media Bureau, though we expect that the people actually processing the day-to-day activities of the EEO Branch to remain largely the same. So, while there is a new cop in town, this shows that the FCC continues to take EEO enforcement seriously, as should you at your broadcast station.  Click here  for the basics of broadcasters EEO obligations, as updated by the FCC’s changes in its requirements for the wide-dissemination of information about station job openings .
GUBERNATORIAL DEBATE AVAILABLE
WLEX TV in Lexington will be hosting a Democratic Gubernatorial Debate on Wednesday, April 24, 2019 from 7p-8p, live from Transylvania University.

The 1-hour debate will be made available to KBA member stations at a discounted rate and will include 2:30 of local avails.

For more information about the debate, delivery cost and logistics, please contact Pat Dalbey at 859.226.7654.
KBA IN LAS VEGAS
JOIN US FOR DINNER
A reminder that the KBA provides a reimbursement of up to $1,000 for members who attend the NAB Show in Las Vegas. You will be required to submit your name badge and receipts following the Show to be reimbursed.

Those attending are also invited to join us for a KBA Dinner on Tuesday night April 9th, 7:00pm at Yardbird, located in the Grand Canal Shoppes at the Venetian. Please RSVP by sending an email to Chris at chris@kba.org.
PRESIDENT'S COLUMN
MARCH MADNESS: NOTHING BUT NET FOR TRADEMARK INFINGEMENT CLAIMS
Chris Winkle
President/CEO
Chris@kba.org
Spring is officially here and so is that magical time when we all aspire to complete the perfect NCAA tournament bracket. As the Cats, Cards and Norse prepare to do battle against their respective opponents, you can take a few precautions to make sure that you don’t do battle with the NCAA in the court room. My friend Dave Oxenford with Wilkinson, Barker, Knauer recently weighed in on subject in his Broadcast Law Blog:
As we have previously reported, the National Collegiate Athletic Association (NCAA) is very serious about taking action against anyone who may try to trade off the goodwill in its March Madness marks — even if the NCAA’s actual marks are not used.
For example:

·          Readers may recall that the NCAA filed a trademark infringement action in 2017 against a company that ran online sports-themed promotions and sweepstakes under the marks “ April Madness ” and “ Final 3 .” The defendant stipulated to an order providing that it would cease using those marks at least until the end of the year, but the order did not provide for dismissal of the case. The defendant failed to file an answer to the complaint and the NCAA was granted a default judgment, after which it filed a motion requesting an award of attorneys fees against the defendant in the amount of $242,213.55. In May 2018, the Court awarded attorneys fees in the amount of $220,998.05.

·          The NCAA sued a car dealership that had registered and was using the mark “ Markdown Madness ” in advertising. (The case was settled.)

·          Even schools that are part of the NCAA are not immune from claims of infringement. Seven years after the Big Ten Conference started using the mark “ March Is On! ,” the NCAA opposed an application to have that mark federally registered. (Ultimately, the opposition was withdrawn, the mark was registered, but the registration was assigned to the NCAA.)

These actions illustrate the level of importance that the NCAA places on acting against the use of trademarks which seek to create an association with its annual Collegiate Basketball Tournament. Clearly, such activities continue to carry great risks. Accordingly, following is an updated version of our prior blog posts on this subject.
KBA SPRING ROADSHOW REGISTRATION NOW OPEN
Want to take your sales to the next level?

Get Your Swagger on April 29 – May 2
Featuring Kentucky's own, Derron Steenbergen

Surviving to Thriving Sales Tour

Registration Deadline Tuesday, April 23, 2019

Derron brings a breath of fresh air to the broadcast industry with his high energy, jam-packed informational sales tour designed to assist you in your sales goals. The tour kicks off in Pikeville, Kentucky on Monday, April 29 and ends in the Western  part of th e state in Paducah on Thursday, May 2.

This event is not to be missed if you aspire to increase revenue and generate leads and sales like never before! 

YOU WILL LEARN:
·        6 most powerful words in Media Sales
·        The Power of the Plan
·        Stop Using the Fatal Phrase
·        The Big Door to Success Swings on Little Hinges and much more!

ADVANCED REGISTRATION IS REQUIRED -
MUST BE A KBA MEMBER TO ATTEND FREE OF CHARGE

The Swagger Institute specializes in sales and leadership training, motivational speaking and business consulting. Founded by Derron Steenbergen to help the business community break out of the daily grind and regain its swagger. By putting clients first and focusing on relationships, the professional community can find more success that it ever imagined. 
The Swagger Institute can help you and your staff regain your enthusiasm for the work you do, leave you with practical tips for daily victories and help you realize your value to the current and future success of the business community.

or

Email printed registration forms to Karen at  Karen@kba.org
or mail to: Kentucky Broadcasters Association, 101 Enterprise Drive, Frankfort, KY 40601. 
KBA NOW ACCEPTING SCHOLARSHIP APPLICATIONS
KBA High School Senior Scholarship #memberbenefit
This high school senior scholarship is a post-secondary partial scholarship program for children of employees of Kentucky radio and television stations. In 2019 the KBA will award fourteen (14) scholarship of fifteen hundred dollars ($1,500) each to qualified sons and daughters of employees of Kentucky broadcast stations.  

The scholarships will be used to assist the student in the payment of tuition, fees, books, and room and board. A scholarship committee will review each application and will award the scholarships based on the following criteria:
  • One of the student's parents must be either: (a) a full time employee of a station on the date of the application deadline, or; (b) a part-time employee of a station on the date of the application deadline and has been employed as a part-time employee at the Kentucky station for a period of one year prior to the application deadline.
  • The student must attend full-time a college, university, vocational school, institute of technology, or academy that awards academic degrees or professional certifications.
  • There is no minimum GPA requirement to apply. However, preference will be shown to students who demonstrate good scholastic ability.
  • Extracurricular activities (clubs, athletics, church, community service, part-time employment, etc.) will be considered in evaluating each applicant.
  • Scholarships may be awarded for undergraduate programs.
  • Scholarships are made on an annual basis and are non-renewable.

The deadline to submit applications is Friday, April 19, 2019.

KBA Harry Barfield Scholarship
This year, six scholarships of $2,500 each are available to students who are currently majoring in broadcasting or communications at a college or university in Kentucky. The scholarships are awarded through a competitive application process which includes academic achievement, the recommendation of a faculty member, and extracurricular activities. The scholarship awards are renewable for a second year provided recipients continue to meet specified criteria. Priority consideration will be given to students who are rising juniors.
 
The program, now in its 30th consecutive year, is named in honor of Harry Barfield, the late chairman of the Kentucky Broadcasters Association and manager of WLEX-TV in Lexington.

The deadline to submit applications is Friday, April 19, 2019.

THIS ECAST IS SPONSORED BY
This eCast is sponsored by "Wedding Planning with Pem," a sweet fit for your advertisers.

ARE YOU TUNED IN?

DATES TO REMEMBER
KBA | Upcoming Events

Employees revere leaders who communicate in a clear vision and motivate them to achieve the goals of the individual, and the organization. The challenge for middle managers is you have to manage multiple levels.

Read more
kba.org
APRIL 6 - 11
NAB Radio Show

APRIL 29 - MAY 2
KBA Sales Training Roadshow

SEPTEMBER 12-14
Small Market Television Exchange (Austin, TX)

OCTOBER 13
Broadcasters Cup Golf Scramble
OCTOBER 14-15
KBA's Annual Membership Conference
HOTLINES
ENGINEERING HOTLINE
KBA’s new Engineering Hotline is up and running. If you have a question for Scott, please call (866) 4KBAHELP.



KBA ENGINEERING HOTLINE
(866) 4KBAHELP
LEGAL HOTLINE
Get answers to your everyday regulatory questions – political, EEO, public file and Kentucky legal concerns. No charges for any questions that can be answered by phone without research.

Call Dawn: 202-256-9551
Call Monica: 513-651-6783
EAS
The next required monthly test will be Thursday, March 21 @ 10:07AM (EDT) and will originate from WUKY.
Print the 2019 KY EAS Schedule by clicking here.
eCast
Did you know you can add all team
members at your station to the eCast distribution list? Simply send a list of all email addresses that need to be added to  kba@kba.org
2019 PEP SPONSORS
KENTUCKY BROADCASTERS ASSOCIATION STAFF:
Chris Winkle, President/CEO

Karen Mucci, Director of Member Services
Liza Livers, Executive Assistant
Lisa Gross, PEP Coordinator
pep@kba.org
Scott Cason, Director of Engineering & Technology
@engineeringKBA
Chris Winkle
KBA President/CEO
David Brinkley
KBA 2019 Chairman
Kentucky Broadcasters Association
101 Enterprise Dr
Frankfort KY 40601
888-843-5221