KBA'S WEEKLY NEWSLETTER

July 22, 2021

KBA2021 CONFERENCE PREVIEW

DAY 2 - MONDAY, SEPTEMBER 20, 2021

MONDAY OPENING KEYNOTE

PROFESSIONAL DEVELOPMENT TRAINING TRACKS

EXCELLENCE IN BROADCASTING AWARDS

The Excellence In Broadcasting Awards will be held at the Bluegrass Hall of Fame & Museum on Monday evening. Awards will be presented for Legacy, Radio, Television, and Technology. An awards after party will follow in the convention center exhibit hall.

More KBA2021 conference details coming in next weeks newsletter!

REGISTRATION BEGINS ON AUGUST 2, 2021

EXCELLENCE IN BROADCASTING AWARDS

ENTRY WINDOW NOW OPEN THROUGH 7/31/21

EXCELLENCE IN BROADCASTING AWARDS

Monday, September 20, 2021

We are now accepting nominations for KBA's 2021 Excellence In Broadcasting Awards, which will be held on Monday, September 20th at the Bluegrass Hall of Fame & Museum in Owensboro during KBA's annual conference. The deadline to submit an entry is July 31st.

Excellence In Broadcasting Awards are presented in multiple categories for RADIO, TECHNOLOGY and TELEVISION divisions.

LEARN MORE AND SUBMIT AN AWARD ENTRY

HOUSE PASSES MEDIA DIVERSITY ACT

WHAT ARE THE NEXT STEPS?

House Passes Media Diversity Act - Radio Ink

The House of Representatives has passed H.R. 1754, which, if approved by the Senate and signed by President Biden would amend the Communications Act of 1934 to require the FCC to consider market entry barriers for socially disadvantaged...

Read more
radioink.com

Start preparing now for a celebration like no other as we host three of our most significant industry events in one city: NAB Show, Radio Show and the Sales and Management Television Exchange (SMTE) in Las Vegas, October 8-14.

We're kicking off the week October 8-9 with SMTE, the industry's only national conference designed exclusively for television stations in small and medium markets at the Westgate Las Vegas Casino and Resort. Gain innovative management strategies and exchange revenue-generating sales ideas to take home to your station!

Then, plan to attend NAB Show, the unrivaled event for content professionals in media and entertainment, October 9-13 at the Las Vegas Convention Center. Access the dynamic exhibit floor, technology demonstrations and additional sessions.

To close out the week, join us October 13-14 for the Radio Show. Co-produced by RAB, the Radio Show is the premier event for the audio community, where the best content, thought leadership and networking opportunities will converge at the Westgate Las Vegas Casino and Resort.

All NAB Show and co-located event registrants receive access to the NAB Show floor, open October 10-13, as well as all-access NAB Show Main Stage sessions and special events.

JEFF SCHMIDT'S SALES TIP OF THE WEEK

RAB TRUST TOOL

Trust is the foundation of any relationship. Friday, we shared the results of the Myers Report Survey of Advertisers and the fact that Trust was ranked as the number one attribute in the 2021 survey. Due to the importance of trust in building solid long-lasting relationships with clients, we created an acronym and a new RAB tool for the word trust.

T - Transparency – your clients and prospects deserve the straight story, no spin.

Things change, mistakes happen, sometimes with the best intentions, strategies fail to deliver. When they do, don’t sugar-coat it or try and spin it in a favorable light. Tell the truth, even the ugly truth and work with the client to make the appropriate adjustments.

R - Responsibility – behavior, not words mean the most.

Take responsibility for your actions. This can be as simple as showing up for appointments on time or making calls when you said you would call. To more complex follow-up on campaign attribution, recaps, etc. If you make a commitment, take responsibility for it follow through. When mistakes happen, and they will, admit them immediately and take action to create solutions.

U - Understand – It’s our job to understand our clients and prospects.

Running a business today is more complex than it ever has been. The more you can demonstrate that you understand your clients unique challenges the more likely they will be to buy from you. People buy from people who get it and get them.

S – Service - superior service demonstrates the importance of your clients.

You can never maintain a long-term competitive advantage based solely on product and price. It’s what you do beyond the product - your service that will set you apart.

T - Truth – be truthful in all interactions.

Truth is the foundation of trust. In the other areas of trust building there is likely some latitude and room for mistakes but when it comes to truth, a single lie or misrepresentation can kill a relationship.

If you’d like this in a simple easy to read PDF, just send an email here and ask for the RAB Trust Tool.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

To learn more about RAB's online certifications, on demand webinars and Leadership Masterclass, please go to kba.org, Member Benefits, RAB Total Access. Provided as a free service to KBA member stations. If you need assistance logging in, please contact Amber Rhodes at amber@kba.org.

NEWSLETTER QUICK NOTES

BROADCAST LIVE FROM KBA2021 IN OWENSBORO

KBA would like your morning show to broadcast live from the annual conference. Similar to the the Morning Line at Churchill Downs, stations will be provided broadcast space in the main exhibit hall with guests provided each morning (Monday, September 20th and Tuesday, September 21st). High speed internet access will be provided.

If you have interest in broadcasting live from KBA2021, please click here and complete a short questionnaire.