Membership Newsletter
July 9, 2020
KHSAA PARTNERS WITH NFHS NETWORK TO OFFER SCHOOLS SPORTS STEAMING OPTION
Kentucky broadcasters around the State learned yesterday of a new partnership between the KHSAA and CBS Sports owned NFHS Network. The partnership will provide Kentucky High Schools with the equipment to live stream sporting events. The press release states that the offer is being made to schools that are facing possible attendance restrictions at events during the 2020-21 school year due to COVID-19.
The announcement was made yesterday on KHSAA's Twitter feed, " The NFHS Network is offering KHSAA member schools up to two free Pixellot automated production units for use in their primary sports venues in response to potential reduced attendance due to COVID-19 restrictions".
The announcement is especially concerning to local broadcasters because the system provides schools the opportunity to insert local advertising, thus competing with stations for local sports revenue. For more information on how the program works, click here.

The KBA learned that the NFHS Network is already providing services to several Kentucky schools. Click here for the portal to live events. We also discovered that viewers must subscribe to the service at $10.99/month to view the games.

"Local broadcasters have a long standing symbiotic relationship with school districts to deliver live coverage within their communities. Beyond the local sports broadcasts, stations also provide an unprecedented amount of complimentary announcements and public awareness to their local schools."
-Chris Winkle, KBA President & CEO.

At the time of this newsletter, several other state athletic associations also announced the partnership with NFHS Network.
KBA'S ANNUAL CONFERENCE:
BOARD OF DIRECTORS TO DISCUSS OPTIONS
The regular quarterly meeting of KBA's Board of Directors is scheduled for next Wednesday, July 15th. One of the items on the agenda will be a discussion regarding whether or not to cancel the 2020 annual membership conference to be held in Owensboro, October 11-13th. Presently, large capacity gatherings are not permitted in Kentucky. We will share the Board's decision in next weeks newsletter.
QUARTERLY ISSUES AND CHILDREN'S TV PROGRAMMING DUE TOMORROW
On or before July 10, all TV and radio stations must upload to their public file their Quarterly Issues/Programs Lists for the 2 nd  quarter (April, May and June). Stations that took advantage of the FCC’s  extension of time to file  their 1st quarter (January, February and March) list must also by July 10 upload that list to their public file. As a reminder, the Quarterly Issues/Programs Lists are a station’s evidence of how it operated in the public interest, demonstrating its treatment of its community’s most significant issues. The FCC has shown (see  here  and  here ) that it takes this requirement seriously and will fine stations, hold up license renewals, or both if it finds problems with a station’s compliance. For a short video on complying with the Quarterly Issues/Programs List requirement, see  here .

Also, on or before July 10, television stations must file their first annual Children’s Television Programming (also known as KidVid) Report. The report was initially due in January, but the due date was pushed back to March 30 to allow licensees to become familiar with the new forms and then the Commission announced a  blanket extension  to July 10 due to coronavirus. The report to be filed in July covers September 16, 2019 through December 31, 2019. The next report, likely due in January 2021, will cover all of 2020. For a deeper look at how to comply with the new programming and reporting changes, click  here here here , and  here .
FCC ASKS STATIONS TO CHECK THE C-BAND EARTH STATION LIST
FCC Seeks Confirmation of C-Band Earth Stations Entitled ...

The Federal Communications Commission ("FCC") has just released a Public Notice that impacts operators of C-Band (3.7-4.2 GHz) earth station dishes to receive or transmit programming or data. Previously, the FCC reallocated the lower portion of...

Read more
www.commlawblog.com
Click HERE for the spreadsheet of Kentucky C-Band registered stations.
REGISTER NOW FOR RISING ABOVE SUMMIT
You are invited to attend  Rising Above: A Virtual Sales & Management Media Summit on July 22nd and 23rd.

Featuring lessons from the best trainers in the business (Laurie Kahn, Mark Levy, Sean Luce, Chris Lytle, Gerry Tabio, Derron Steenbergen, and Speed Marriott)  Rising Above will be a day and a half live virtual training summit that will teach, coach, inspire and motivate your members to rise above the challenges of today’s sales environment.

During this multi-day summit, we’ll combine our talents and host a virtual cocktail reception with live entertainment and hear your "stories from the streets" to help both sellers and managers achieve a higher level of success.

Registration for this summit is FREE, compliments of the Kentucky Broadcasters Association. To register yourself, please click HERE.
79 YEARS SINCE FIRST TV COMMERCIAL
July 1st marked the 79th Anniversary of the fist authorized television commercial. The FCC began authorizing licenses for commercial broadcasting stations in May 1941, with the licenses effective with the beginning of the new standard. Thus the first legal television commercial airs on NBC's New York City station, WNBT-TV (now WNBC-TV) on July 1, 1941.
LBS WEBINAR FOR KBA MEMBERS NEX WEEK
Local auto dealers have to monitor their discretionary spending even more than ever. The strength of broadcast provides the avenue for building traffic one car buyer at a time. We'll review what is on the minds of new car franchises. 

The current environment has changed almost everything about the car buying and leasing process and how dealers interact with consumers. There have been unexpected offshoots of this health crisis; for instance, more people want to have their own wheels instead of using car-sharing or taxi/uber/lyft/bus services to get around. Where are the opportunities for you with your dealers? Be a part of this valuable webinar to find out. There will be a live question and answer session for practical applications. To register for this practical webinar, click HERE .
WE HAVE EXTRA MASKS IF YOU NEED THEM
If you did not receive your allotment of complimentary FEMA masks or you would like to request additional masks, please send an email to Amber at amber@kba.org. Requests will be filled on a first come, first serve basis.
THIS ECAST SPONSORED BY PEM
DATES TO REMEMBER
JULY 15, 2020
9:00 am - KBA Board of Directors Meeting - to be held virtually

JULY 22-23, 2020
"Rising Above" A Virtual Sales & Management Media Summit

OCTOBER 11-13, 2020
KBA Annual Conference (Owensboro, KY)

*All times shown are Eastern
MEMBER SERVICE HOTLINES
BROADCAST LEGAL
Dawn Sciarrino - (202) 256-9551

IN-STATE LEGAL
Josh O'Bryan - (502) 568-0218

ENGINEERING
Scott Cason - (866) 452-2435, engineering@kba.org

Click HERE for information regarding Kentucky's Emergency Alert System
CURRENT KBA PEP SPONSORS
Gear Up Kentucky
Kentucky 811
Kentucky Agricultural Development Fund
Kentucky Counsel on Postsecondary Education
Kentucky Department of Aging & Independent Living
Kentucky Department of Justice & Public Safety
Kentucky Department of Transportation
Kentucky Public Service Commission

For more information on KBA's PEP program, please click HERE
KBA STAFF MEMBERS
Chris Winkle, President & CEO
Amber Rhodes, Director of Membership & Events
Lisa Gross, PEP Coordinator
pep@kba.org
Scott Cason, Director of Engineering & Technology
Chris Winkle
KBA President & CEO
Julie H. Schmidt
2020 KBA Chairman
Kentucky Broadcasters Association
101 Enterprise Dr
Frankfort KY 40601
888-843-5221