September 23, 2021
REGULATORY FEES DUE BY 11:59PM FRIDAY
BY DAVID OXENFORD
With just hours to go before the deadline for submission of annual regulatory fees, we urge broadcasters to get into the FCC’s fee filing system now and pay their fees. We have been told that there are sometimes glitches in the electronic payment system that can take time to resolve. With a 25% penalty on payments received after the September 24 deadline, broadcasters should not wait until the last minute to submit these fees and risk having to pay the steep penalty for a late payment should a glitch arise. Learn More
NAB SHOW REGISTRATION... WHAT NOW?
ROLL IT OVER TO 2022 OR ASK FOR A REFUND
What will happen to my 2021 registration for NAB Show?

Your registration will be automatically transferred to the 2022 show. In the event that a conference or program does not carry over to 2022, you would be notified and given the option to apply your funds to another conference or program of your choice or to have the value you paid refunded to you at that time.

What if paid for my 2021 registration and I do not want to register for NAB Show in 2022? Can I get a refund? 

In the event you would not like to be registered for the 2022 Show, please call (864) 208-8418 or email NABShow@maritz.com for a full refund. 

NOTE: Cancellation/Refund Deadline is March 28, 2022

What if I have already rolled over my registration funds in 2020 to the 2021 show?

For registrants who rolled over their funds from 2020, your offer to apply your funds has been extended to the 2022 NAB Show. If you have any questions about your funds or this process please reach out to support@nabamplify.zendesk.com.
LBS PRESENTS WEYLAND WEDNESDAYS
SEPTEMBER 29TH @ 12:00 PM EDT
WHY YOU DESERVE A RAISE NEXT YEAR AND PRECISELY HOW TO GET IT
In this information-packed and entertaining session, Local Direct Advocate Paul Weyland shows you exactly what you need to know now to have a killer 4th Quarter and how to plan for a terrific 2022. Then, as usual, we’ll open it up to your local direct questions, including anything regarding creative for any product/service categories you might be working on right now.
JEFF SCHMIDT'S SALES TIP OF THE WEEK

ARE WE CLEAR? CRYSTAL.
There is a famous scene in the movie A Few Good Men where Tom Cruise is grilling Jack Nicholson on the witness stand. Cruise asks a question:

Nicholson:  Are we clear?
Cruise: Yes
Nicholson: Are we clear?
Cruise: Crystal.  

Earlier this week while working with a member they were having trouble logging in to RAB.  I asked, what they were trying to log in to, and they responded, an iPhone with Safari.  In my head, I was asking what resource they were trying to log into, rab.com, account manager, training, etc.  They had a different interpretation of the information being requested. It was my fault.

Whether we are training someone or conducting a Customer Needs Analysis we need to ensure that our questions are clear - no crystal, regarding the information we are seeking.  This requires us to put ourselves in the other person’s position. Empathy is one of the three traits we teach that are required to be a success in sales.  Empathy is different than sympathy in that we can feel what the other person is feeling.

If you want good answers, you have to ask good questions.  Clearly, I need some help in this regard when it comes to solving technical issues.  We all come from things from different perspectives, different knowledge levels, and different understanding levels.  As a result, we need to always ensure that our understanding of the client is “crystal.”

We do this by asking follow-up questions and clarifying questions.  Some examples:

  • Could you explain that further for me, please?
  • What do you mean by that?
  • Can you give me an example of what that means?
  • What specifically are you trying to accomplish and why?

Clarifying questions give us the clarity we have to move forward.  In my example with the member, I had to clarify my question and ask what specific RAB resource they were trying to access.

Clarity is crucial to our jobs because we develop a strategy based on our understanding of the situation. If our understanding is wrong, the strategy is wrong.

Are we clear?

Crystal.
Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.
UPCOMING POYNTER WEBINARS
FREE FOR KBA MEMBER STATIONS
KBA presents the following journalism webinars from the Poynter Institute. The webinars are provided free to KBA member stations.

October 21, 2021 - Powerful Storytelling (Part 1) Register Now

November 4, 2021 - Powerful Storytelling (Part 2) Register Now

December 8, 2021 - Battling Bias Register Now

January 4, 2022 - Fighting Fakes and Truth Decay Register Now
REGISTRATION NOW OPEN
Midwest Broadcast & Multimedia Technology Conference
The Ohio Association of Broadcasters, the Indiana Broadcasters Association and Kentucky Broadcasters Association are excited to welcome everybody back to Columbus on Nov. 17 for the MIDWEST BROADCAST & MULTIMEDIA TECHNOLOGY CONFERENCE for a full day of learning and networking – designed specifically with broadcast engineers in mind – providing you with an opportunity to explore best practices, compliance guidance and the latest technology and equipment available.


This is the perfect time to brush up on the latest happenings in the field, hear industry updates, catch up with old friends, and explore our Exhibitor Showcase.

Free registration for active KBA member stations
Use promo code: KBACOMP21
KBA ANNUAL MEMBERSHIP MEETING
TO BE HELD VIRTUALLY ON OCTOBER 20, 2021 @ 9AM EDT
The annual membership meeting of the Kentucky Broadcasters Association will be held virtually on Wednesday, October 20, 2021 at 9:00 AM EDT. Active KBA members must register in advance to attend the meeting.
KBA NEWSLETTER SPONSORED BY PEM
DATES TO REMEMBER
OCTOBER 20, 2021
9:00am - Annual Membership Meeting (held virtually)
9:30am - KBA Board of Directors Meeting (in-person with virtual option)

NOVEMBER 17, 2021
Midwest Broadcast & Multimedia Technology Conference (Columbus, OH)

SEPTEMBER 25-27, 2022
KBA Annual Membership Conference - Owensboro, KY

*All times shown are Eastern
MEMBER SERVICE HOTLINES
BROADCAST LEGAL
Dawn Sciarrino - (202) 256-9551

IN-STATE LEGAL
Josh O'Bryan - (502) 568-0218

ENGINEERING
Scott Cason - (866) 452-2435, engineering@kba.org

Click HERE for information regarding Kentucky's Emergency Alert System
CURRENT KBA PEP SPONSORS
Gear Up Kentucky
Kentucky 811
Kentucky Agricultural Development Fund
Kentucky Counsel on Postsecondary Education
Kentucky Department of Aging & Independent Living
Kentucky Department of Transportation
Kentucky National Guard Youth Challenge Academy
Kentucky Public Service Commission

For more information on KBA's PEP program, please click HERE
KBA STAFF MEMBERS
Chris Winkle, President & CEO
Amber Rhodes, Director of Membership & Events
Lisa Gross, PEP Coordinator
pep@kba.org
Becky Day, Awards Facilitator
becky@kba.org

Scott Cason, Director of Engineering & Technology
Chris Winkle
KBA President & CEO
chris@kba.org
Mark Buckles
2021 KBA Chairman
mbuckles@k105.com
Kentucky Broadcasters Association
101 Enterprise Dr
Frankfort KY 40601
888-843-5221