KBA'S WEEKLY NEWSLETTER

August 12, 2021

RAB LEADERSHIP MASTERCLASS

NEXT CLASS BEGINS SEPTEMBER 30TH

Empowering, equipping and inspiring the managers of sales teams is vital to the growth and success of an entire organization. The RAB Leadership MasterClass (LMC) is designed for that purpose. It combines the highly-acclaimed Certified Radio Sales Manager course along with monthly group coaching to address the on-going challenges our sales leaders face.

RAB's Leadership MasterClass is provided as a member benefit to KBA member stations.

LEADERSHIP MASTERCLASS APPLICATION

STEVE BAKER PASSES AWAY

REMEMBERED AS WESTERN KY SPORTSCASTER

Owensboro Sports Broadcaster Steve Baker Passes Away at 69

Steve Baker spent many years providing radio coverage and interviews of western Kentucky high school and college sports.

Read more
www.wevv.com

KBA BOARD ELECTIONS

NOMINATIONS ACCEPTED THRU 8/18/21

The Kentucky Broadcasters Association is now accepting nominations for the following Board of Directors seats: Chairman-Elect, Radio Districts 1, 3, 5 & 7, Television-Lexington Market, Television-Other Markets, Public Television and Associate Director.

Active members of the Kentucky Broadcasters Association, in good standing, are qualified to nominate and subsequently vote in their respective district. Self nominations are permitted.

LEARN MORE & SUBMIT A NOMINATION

POYNTER WEBINAR:

REPORTING ON DEATHS BY SUICIDE

SEPTEMBER 15TH 12:00 - 2:00 PM EDT

Suicide is the 10th leading cause of death in the United States, in fact far more people die of suicide than homicide, yet it gets a fraction of our media coverage. This workshop will help you find ways to cover this epidemic of preventable deaths by boosting your awareness, knowledge and skills in covering this vital topic.

We will:

Expose some myths about suicide.
Document some of the most vulnerable populations.
Gun violence is a major part of any discussion about suicide.
This workshop is focused on reporting about deaths by suicide, not ignoring it.

This workshop is led by The Poynter Institute’s Al Tompkins and Kelly McBride who have taught thousands of journalists worldwide how to ethically cover difficult issues. Tompkins is Senior Faculty at the Poynter Institute. Kelly McBride is the Institute’s Senior Vice President and leads Poynter’s ethics program. Together they combine more than 65 years of journalism and teaching in newsrooms including the biggest networks and newspapers to the smallest markets in all 50 states, Canada, South Africa, Egypt, Japan, Ecuador, Iceland, Czech Republic and beyond.

This webinar is provided as a free service to KBA member stations.

KBA JOINS OTHER STATES TO SUPPORT LOCAL JOURNALISM SUSTAINABILITY ACT

All 50 state broadcasters' associations and those from DC and Puerto Rico have declared their support of the Local Journalism Sustainability Act of 2021, the bill that would offer tax credits to help local news media hire more journalists and encourage local businesses to advertise on those outlets.

In a letter to Senate Majority Leader Chuck Schumer (D-NY) and Senate Minority Leader Mitch McConnell (R-KY), the state organizations called local media outlets "a critical element of our nation's infrastructure" needing "significant investment" to operate. The bill, the organizations told Schumer and McConnell, "would provide local newsrooms a lifeline that would enable them to sustain, and in some cases, significantly improve the critical public service these local media outlets provide their communities."

The bill is being sponsored by Sens. Maria Cantwell (D-WA), Mark Kelly (D-AZ), and Ron Wyden (D-OR), with a similar bill previously introduced in the HOUSE by Reps. Ann Kirkpatrick (D-AZ) and Dan Newhouse (R-WA). The SENATE version would offer up to $250 per year for five years in tax credits for news subscriptions; a five-year credit of up to $25,000 in the first year and $15,000 in each of the next four years offered to news organizations for hiring journalists; and a tax credit of up to $5,000 in the first year and $2,500 in the following four years for small business advertising on local news media, including radio, television, digital, and nonprofit news organizations.

Click here to read the letter.

JEFF SCHMIDT'S SALES TIP OF THE WEEK

WHAT'S YOUR PURPOSE?

Do you feel focused and on task most days? Are you enthusiastic about your work, and have a positive expectancy for the impact you can have? Heavy questions on a Friday I realize. In Simon Sinek’s best-selling book Start With Why he shares the concept of the Golden Circle. In the center of the circle is why, the next ring out is how, and the outer ring is what. Most of us know what we do and how. Where many fall short is why? Why do we do what we do besides the money?

Finding the answer to that question can unleash hidden potential, creativity, and motivation you didn’t know you had. Once you discover your purpose it can be truly life-changing. Patrick Hill and his Washington University colleagues have found important advantages for more purposeful adults, including better cognitive functioning and even longer lives.

UC-Berkeley has developed a Greater Good Science Center and corresponding magazine. Click here and you can take the Purpose in Life Assessment to see how strong your purpose is. There are other assessments you can take, all free on this site as well. I found it to be an insightful and introspective site to visit. If you want to strengthen your purpose they suggest:

Discuss your purpose with others: Talk with a trusted friend, colleague, or mentor about your experiences finding your path to purpose. Discuss where you were in your life when you first formed your purpose, compared to where you are now.
Best Possible Self: Imagine yourself at some future age—like 10 or 20 years down the road—and think about what your life would be like if everything went as well as possible.
Clarify your values: If it’s hard to figure out what matters most to you, reflecting on your values can help. (They offer free assessments)
Cultivate positive emotions: Positive emotions help us to broaden our outlook on the world and feel energized to take action for the greater good. Gratitude and awe, in particular, help us care about others, build relationships, and feel connected to something greater than ourselves,

My mentor, Bill Mann, told me earlier in my career: “Jeffrey, 80% of the struggles you will face in this career are between your ears. Control your thoughts and self-talk and you’ll control your destiny.”

As you head into the weekend you might consider taking some time to listen to what you’re telling yourself, clarifying your purpose, and if needed, adjusting your actions. The UC-Berkeley Purpose in Live Assessment is a great start.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email [email protected] or on Twitter and LinkedIn.

To learn more about RAB's online certifications, on demand webinars and Leadership Masterclass, please go to kba.org, Member Benefits, RAB Total Access. Provided as a free service to KBA member stations. If you need assistance logging in, please contact Amber Rhodes at [email protected].