August 12, 2021
RAB LEADERSHIP MASTERCLASS
NEXT CLASS BEGINS SEPTEMBER 30TH
Empowering, equipping and inspiring the managers of sales teams is vital to the growth and success of an entire organization. The RAB Leadership MasterClass (LMC) is designed for that purpose. It combines the highly-acclaimed Certified Radio Sales Manager course along with monthly group coaching to address the on-going challenges our sales leaders face.

RAB's Leadership MasterClass is provided as a member benefit to KBA member stations.
STEVE BAKER PASSES AWAY
REMEMBERED AS WESTERN KY SPORTSCASTER
Owensboro Sports Broadcaster Steve Baker Passes Away at 69

Steve Baker spent many years providing radio coverage and interviews of western Kentucky high school and college sports.

Read more
www.wevv.com
KBA BOARD ELECTIONS
NOMINATIONS ACCEPTED THRU 8/18/21
The Kentucky Broadcasters Association is now accepting nominations for the following Board of Directors seats: Chairman-Elect, Radio Districts 1, 3, 5 & 7, Television-Lexington Market, Television-Other Markets, Public Television and Associate Director.

Active members of the Kentucky Broadcasters Association, in good standing, are qualified to nominate and subsequently vote in their respective district. Self nominations are permitted.
POYNTER WEBINAR:
REPORTING ON DEATHS BY SUICIDE
SEPTEMBER 15TH 12:00 - 2:00 PM EDT
Suicide is the 10th leading cause of death in the United States, in fact far more people die of suicide than homicide, yet it gets a fraction of our media coverage. This workshop will help you find ways to cover this epidemic of preventable deaths by boosting your awareness, knowledge and skills in covering this vital topic. 
We will: 

  • Expose some myths about suicide. 
  • Document some of the most vulnerable populations. 
  • Gun violence is a major part of any discussion about suicide. 
  • This workshop is focused on reporting about deaths by suicide, not ignoring it.
This workshop is led by The Poynter Institute’s Al Tompkins and Kelly McBride who have taught thousands of journalists worldwide how to ethically cover difficult issues. Tompkins is Senior Faculty at the Poynter Institute. Kelly McBride is the Institute’s Senior Vice President and leads Poynter’s ethics program. Together they combine more than 65 years of journalism and teaching in newsrooms including the biggest networks and newspapers to the smallest markets in all 50 states, Canada, South Africa, Egypt, Japan, Ecuador, Iceland, Czech Republic and beyond.

This webinar is provided as a free service to KBA member stations.
KBA JOINS OTHER STATES TO SUPPORT LOCAL JOURNALISM SUSTAINABILITY ACT
All 50 state broadcasters' associations and those from DC and Puerto Rico have declared their support of the Local Journalism Sustainability Act of 2021, the bill that would offer tax credits to help local news media hire more journalists and encourage local businesses to advertise on those outlets.

In a letter to Senate Majority Leader Chuck Schumer (D-NY) and Senate Minority Leader Mitch McConnell (R-KY), the state organizations called local media outlets "a critical element of our nation's infrastructure" needing "significant investment" to operate. The bill, the organizations told Schumer and McConnell, "would provide local newsrooms a lifeline that would enable them to sustain, and in some cases, significantly improve the critical public service these local media outlets provide their communities." 

The bill is being sponsored by Sens. Maria Cantwell (D-WA), Mark Kelly (D-AZ), and Ron Wyden (D-OR), with a similar bill previously introduced in the HOUSE by Reps. Ann Kirkpatrick (D-AZ) and Dan Newhouse (R-WA). The SENATE version would offer up to $250 per year for five years in tax credits for news subscriptions; a five-year credit of up to $25,000 in the first year and $15,000 in each of the next four years offered to news organizations for hiring journalists; and a tax credit of up to $5,000 in the first year and $2,500 in the following four years for small business advertising on local news media, including radio, television, digital, and nonprofit news organizations.

Click here to read the letter.
JEFF SCHMIDT'S SALES TIP OF THE WEEK
WHAT'S YOUR PURPOSE?
Do you feel focused and on task most days?  Are you enthusiastic about your work, and have a positive expectancy for the impact you can have?  Heavy questions on a Friday I realize.  In Simon Sinek’s best-selling book Start With Why he shares the concept of the Golden Circle.  In the center of the circle is why, the next ring out is how, and the outer ring is what.  Most of us know what we do and how.  Where many fall short is why?  Why do we do what we do besides the money?

Finding the answer to that question can unleash hidden potential, creativity, and motivation you didn’t know you had. Once you discover your purpose it can be truly life-changing.  Patrick Hill and his Washington University colleagues have found important advantages for more purposeful adults, including better cognitive functioning and even longer lives. 

UC-Berkeley has developed a Greater Good Science Center and corresponding magazine.  Click here and you can take the Purpose in Life Assessment to see how strong your purpose is.  There are other assessments you can take, all free on this site as well.  I found it to be an insightful and introspective site to visit.  If you want to strengthen your purpose they suggest:

  • Discuss your purpose with others: Talk with a trusted friend, colleague, or mentor about your experiences finding your path to purpose. Discuss where you were in your life when you first formed your purpose, compared to where you are now.
  • Best Possible Self: Imagine yourself at some future age—like 10 or 20 years down the road—and think about what your life would be like if everything went as well as possible.
  • Clarify your values: If it’s hard to figure out what matters most to you, reflecting on your values can help. (They offer free assessments)
  • Cultivate positive emotions: Positive emotions help us to broaden our outlook on the world and feel energized to take action for the greater good. Gratitude and awe, in particular, help us care about others, build relationships, and feel connected to something greater than ourselves,

My mentor, Bill Mann, told me earlier in my career: “Jeffrey, 80% of the struggles you will face in this career are between your ears.  Control your thoughts and self-talk and you’ll control your destiny.” 

As you head into the weekend you might consider taking some time to listen to what you’re telling yourself, clarifying your purpose, and if needed, adjusting your actions.  The UC-Berkeley Purpose in Live Assessment is a great start.
Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

To learn more about RAB's online certifications, on demand webinars and Leadership Masterclass, please go to kba.org, Member Benefits, RAB Total Access. Provided as a free service to KBA member stations. If you need assistance logging in, please contact Amber Rhodes at amber@kba.org.
KBA NEWSLETTER SPONSORED BY PEM
DATES TO REMEMBER
SEPTEMBER 19-21, 2021
2021 KBA Annual Conference (Owensboro, KY)

OCTOBER 8-9, 2021
Sales and Management Television Exchange (Las Vegas, NV)

OCTOBER 9-13, 2021
NAB Show (Las Vegas, NV)

OCTOBER 13-14, 2021
Radio Show (Las Vegas, NV)

NOVEMBER 17, 2021
Midwest Broadcast & Multimedia Technology Conference (Columbus, OH)

*All times shown are Eastern
MEMBER SERVICE HOTLINES
BROADCAST LEGAL
Dawn Sciarrino - (202) 256-9551

IN-STATE LEGAL
Josh O'Bryan - (502) 568-0218

ENGINEERING
Scott Cason - (866) 452-2435, engineering@kba.org

Click HERE for information regarding Kentucky's Emergency Alert System
CURRENT KBA PEP SPONSORS
Gear Up Kentucky
Kentucky 811
Kentucky Agricultural Development Fund
Kentucky Counsel on Postsecondary Education
Kentucky Department of Aging & Independent Living
Kentucky Department of Transportation
Kentucky National Guard Youth Challenge Academy
Kentucky Public Service Commission

For more information on KBA's PEP program, please click HERE
KBA STAFF MEMBERS
Chris Winkle, President & CEO
Amber Rhodes, Director of Membership & Events
Lisa Gross, PEP Coordinator
pep@kba.org
Becky Day, Awards Facilitator
becky@kba.org

Scott Cason, Director of Engineering & Technology
Chris Winkle
KBA President & CEO
chris@kba.org
Mark Buckles
2021 KBA Chairman
mbuckles@k105.com
Kentucky Broadcasters Association
101 Enterprise Dr
Frankfort KY 40601
888-843-5221