KBA'S WEEKLY NEWSLETTER

July 29, 2021

KBA2021 CONFERENCE PREVIEW

DAY 3 - TUESDAY, SEPTEMBER 21, 2021

PROFESSIONAL DEVELOPMENT TRAINING TRACKS

KBA2021 CLOSING KEYNOTE LUNCHEON

Dale Earnhardt Jr.

KBA welcomes Dale Earnhardt Jr. to Owensboro as the closing keynote speaker for this years conference. The 2-time Daytona 500 winner and NASCAR broadcaster will share his personal experience overcoming tragedy and adversity. You will not want to miss this dynamic and inspiring closing luncheon.

REGISTRATION BEGINS ON MONDAY

Watch for a special email on Monday with further instructions

CLICK HERE FOR CONFERENCE DETAILS

JUST ADDED TO KBA2021

KENTUCKY HEADHUNTERS TO PERFORM AT EIB AWARDS "AFTER PARTY" IN OWENSBORO

KBA is thrilled to announce that Grammy award winning band, The Kentucky Headhunters, will be performing during the Excellence In Broadcasting Awards "After Party". The party will be held Monday night, September 20th, immediately following the EIB Awards, in the Owensboro Convention Center exhibit hall. The concert is free to KBA2021 attendees.

EXCELLENCE IN BROADCASTING AWARDS

ENTRY DEADLINE EXTENDED TO AUGUST 6TH

EXCELLENCE IN BROADCASTING AWARDS

Monday, September 20, 2021

We are now accepting nominations for KBA's 2021 Excellence In Broadcasting Awards, which will be held on Monday, September 20th at the Bluegrass Hall of Fame & Museum in Owensboro during KBA's annual conference.

The deadline to submit an entry is August 6th.

Excellence In Broadcasting Awards are presented in multiple categories for RADIO, TECHNOLOGY and TELEVISION divisions.

NO ENTRY FEE REQUIRED!!!

LEARN MORE AND SUBMIT AN AWARD ENTRY

LOCAL JOURNALISM SUSTAINABILITY ACT

BILL WOULD PROVIDE TAX CREDITS FOR HIRING JOURNALISTS

Bill Would Use Tax Breaks to Boost Local Journalism

A group of senators has introduced the Local Journalism Sustainability Act of 2021, which would provide tax credits for hiring more journalists, for people subscribing to media outlets, and for small businesses that will support local media with...

Read more
www.nexttv.com

JEFF SCHMIDT'S SALES TIP OF THE WEEK

TALENT = GROWTH

The best technology in the world is only as good as the talent or people implementing it. Rishad Tobaccowala author of Restoring the Soul of Business in a recent article It Takes Two to Transform: Embracing Tech. Upgrading Talent says companies that recognize that talent = growth and leaders who re-think their talent strategy, culture and training opportunities will be better positioned to attract new talent and upgrade their current people. “Companies want to grow. But so does talent. And if talent grows the company grows.”

Tobaccowala shares six types of growth people want:

Compensation: Talent wishes to be paid fairly and to see their total compensation increase as their impact and skillsets and contributions grow.
Recognition: Every individual wants to be recognized for their work.
Autonomy: One cannot learn and grow if every step is micro-managed.
Skills: Today the half-life of many technical skills and some soft skills erode and need to be continuously rebuilt.
Purpose: A critical factor in joining and staying in a company is a growing belief in the purpose and value of a company.
Relationships/connections: Growing a network of mentors, colleagues and others over time is a key to career success and happiness.

Our purpose in professional development at the RAB is to inspire, equip, engage, and empower people to believe in themselves so that they can achieve new levels of success. From our one-day Sales Essentials class (which will be presented at KBA's Annual Conference on Monday, September 20th) to our Leadership MasterClass to our live presentations and certification courses, it is our privilege to partner with the KBA on the development of your talent.

Rishad Tobaccowala is a featured keynote speaker at the Radio Show this year in Las Vegas. Registration is now open, click here for more details.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

To learn more about RAB's online certifications, on demand webinars and Leadership Masterclass, please go to kba.org, Member Benefits, RAB Total Access. Provided as a free service to KBA member stations. If you need assistance logging in, please contact Amber Rhodes at amber@kba.org.

NEWSLETTER QUICK NOTES

NATIONAL EAS TEST NOTES

After skipping last year’s annual test due to the pandemic, FEMA and the FCC chose August 11 to hold this year’s National EAS Test. All broadcasters should work with their engineers and technical staff to make sure their EAS equipment is operating properly and is set to monitoring the stations that they are required to monitor by their state EAS plan. By the day after the test, August 12, broadcasters must file Form Two in the EAS Test Reporting System (ETRS) portal with “day of test” information. Then, by September 27, broadcasters must file in ETRS Form Three with detailed post-test data. The information shared with FEMA and the FCC allows them to determine the successes and failures of the test.