JANUARY 7, 2021
MEMBERSHIP RENEWAL PROCESS UNDERWAY
As anticipated, we experienced a few issues yesterday with the rollout of our new membership renewal process. This year only, the renewal is a 3-step process which was detailed in an alert sent yesterday (see here). The best advice that we can give you is to read the instructions carefully and do not hesitate to call with questions. We will be working in the background to correct any mistakes that may have occurred while completing the process.

Please note the following common issues experienced during our first day:

  • In Step 1: after selecting your membership type (i.e., RADIO), then use the drop-down to choose the total number of stations that you own. This sets the rate for your company to remit one payment versus having to submit payments for each station.

  • In Step 1: the ENTITY field must be the corporate ownership name.

  • In Step 2: the ENTITY field must be the call letters for that particular station.

  • Repeat Step 2 for each full-power station that you own. This ensures that each station is aligned in the proper voting district.

It will take a few days or weeks to process all members. We ask for your patience as this is a one-time data entry/update process. You will not have to do this in years to come.

Thank you!

Amber Rhodes
Director of Membership & Events
(502) 848-0426
amber@kba.org
RISING ABOVE II - REGISTER NOW
This January we’re bringing together some of the world’s leading sales trainers to reimagine the future of broadcast sales. Get to know a few of the trainers that will be featured during Rising Above: A Virtual Sales & Management Media Summit.

This virtual day and half media summit will feature experts from EDA Inc, Swagger Institute, P1 Learning and many more. 

Registration for this summit is FREE, complements of the Kentucky Broadcasters Association! Watch the personal message below from Derron Steenbergen and then click the registration link below.
FROST BROWN TODD OFFERS GUIDANCE ON STIMULUS PACKAGE ELIGIBILITY
Stimulus Package Includes Expanded Eligibility for News...

By: Financial Services The $900 billion stimulus package signed into law by President Trump on December 27, 2020 as the Economic Aid to Hard-Hit Small Businesses, Non-Profits, and Venues Act (the "Act") includes much-needed help for local and...

Read more
communications.frostbrownto...
LBS WEBINAR: PROVIDING BROADCAST AND DIGITAL MAGIC IN TODAY'S DISENCHANTED WORLD
Providing Broadcast and Digital Magic in Today’s Disenchanted World

Tuesday, January 12, 2021 12:00 PM ET

Presented by Gary Moore, Local Broadcast Sales, President
​​​​​​​Your clients and prospects are looking ahead and hoping for days where business gets back to normal … whatever “normal” is and will be. As broadcast sellers, we have never had an opportunity like this one to lead and influence the rebuilding of LOCAL business owners’ professional lives! 

Through your own recent experience, you know full well that most advertisers are determined to forge ahead, many are in survival mode, some are pessimistic, a few have become unlovable, and a couple of others are now just outright rude. From your managers to career sellers to new reps, your entire sales team will benefit from this discussion on how best to serve your LOCAL clients no matter their outlook and attitude! 

This webinar provided free to KBA member stations.
JEFF SCHMIDT'S SALES TIP OF THE WEEK
WHAT'S WRONG WITH MANAGEMENT?
A Japanese company and a United States company decided to have a canoe race on the St. Lawrence River. Both teams practiced long and hard to reach their peak performance before the race.

On the big day, the Japanese won by a mile. The Americans, very discouraged and depressed, decided to investigate the reason for the crushing defeat.

A team made up of senior management was formed to investigate and recommend appropriate action. Their conclusion was the Japanese had 8 people rowing and 1 person steering, while the American team had 8 people steering and 1 person rowing. So, American management hired a consulting company and paid them a large amount of money for a second opinion.

They advised that too many people were steering the boat, while not enough people were rowing.

To prevent another loss to the Japanese, the rowing team’s management structure was totally reorganized to 4 steering supervisors, 3 area steering superintendents, and 1 assistant superintendent steering manager. They also implemented a new performance system that would give the 1 person rowing the boat greater incentive to work harder.

It was called the “Rowing Team Quality First Program”, with meetings, dinners, and free pens to the rower. There was discussion of getting new paddles, canoes, and other equipment, extra vacation days for practices, and bonuses.

The next year the Japanese won by two miles. Humiliated the American management laid off the rowers for poor performance, halted development of a new canoe, sold the paddles, and canceled all capital investments in new equipment. The money saved was distributed to senior executives as bonuses and next year’s racing team was outsourced to China.

I found that story on a website called tickld, in their section called “funny.” Sadly, what’s funny about it is that we all can relate. How you manage and coach your team clearly has a significant impact on their development.

We think of people like Vince Lombardi as coaching giants. But YOU can become a coaching giant for every member of your sales team. Unlock your sales team’s potential by doing more coaching than training. We shared the differences last week.

It’s annual review time, we encourage you to start with the advice of legendary sales trainer Norm Goldsmith who said: “You can’t influence someone’s thinking until you know what they’re thinking.”

As you go through the numbers past and future, we encourage you to take some time to ask your team what they are thinking.  It’s been a tough year, hearing how they handled the stress, the challenges, and the setbacks could open up a whole new level of performance.
Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.
NEWSLETTER QUICK NOTES...
JANUARY 10TH: AN IMPORTANT DATE FOR BROADCASTERS
Quarterly Issues/Programs List Due—All full-power radio, full-power television, and Class A television stations must upload to their Public Inspection File by this date the Quarterly Issues/Programs List covering the period October 1, 2020 through December 31, 2020.

Class A Television Continuing Eligibility Certification—Class A television stations are required to maintain documentation in their Public Inspection File sufficient to demonstrate continuing compliance with the FCC's Class A eligibility requirements. We recommend that by this date Class A television stations generate such documentation for the period October 1, 2020 through December 31, 2020 and upload it to their Public Inspection File.

Quarterly Fundraising Reports—All noncommercial educational TV and radio stations that changed or suspended their regular on-air content to conduct third-party fundraising to benefit a non-profit organization must generate relevant documentation for the period October 1, 2020 through December 31, 2020 and upload it to their Public Inspection File by this date.
RAB LIVE SESSION: MY PILLOW SALES
KY JOURNALISM HALL OF FAME NOMINATIONS ACCEPTED THRU 1/15
Nominations for the 2021 Kentucky Journalism Hall of Fame are being accepted now until January 15, 2021. The sole criterion for selection is that nominees should have made a significant connection to Kentucky and have been active in journalism long enough to establish that the contributions they have made to the profession are significant. Kentucky natives or journalists who were raised or educated in Kentucky but practiced journalism elsewhere are eligible for nomination and selection. For details and instructions on how to submit a nomination, click here.
KBA NEWSLETTER SPONSORED BY PEM
DATES TO REMEMBER
JANUARY 27-28, 2021
Rising Above 2021 - Climbing Higher

SEPTEMBER 19-21, 2021
2021 KBA Annual Conference (Owensboro, KY)

*All times shown are Eastern
MEMBER SERVICE HOTLINES
BROADCAST LEGAL
Dawn Sciarrino - (202) 256-9551

IN-STATE LEGAL
Josh O'Bryan - (502) 568-0218

ENGINEERING
Scott Cason - (866) 452-2435, engineering@kba.org

Click HERE for information regarding Kentucky's Emergency Alert System
CURRENT KBA PEP SPONSORS
Gear Up Kentucky
Kentucky 811
Kentucky Agricultural Development Fund
Kentucky Counsel on Postsecondary Education
Kentucky Department of Aging & Independent Living
Kentucky Department of Transportation
Kentucky National Guard Youth Challenge Academy
Kentucky Public Service Commission

For more information on KBA's PEP program, please click HERE
KBA STAFF MEMBERS
Chris Winkle, President & CEO
Amber Rhodes, Director of Membership & Events
Lisa Gross, PEP Coordinator
pep@kba.org
Scott Cason, Director of Engineering & Technology
Chris Winkle
KBA President & CEO
chris@kba.org
Mark Buckles
2021 KBA Chairman
mbuckles@k105.com
Kentucky Broadcasters Association
101 Enterprise Dr
Frankfort KY 40601
888-843-5221