MARCH 4, 2021
ADVOCACY ALERT
HOUSE BILL 312 DISCUSSION - TODAY AT 2PM ET
Please join Chris Winkle, Leigh Ann Thacker & Danny Slaton this afternoon at 2:00 PM ET, for a Zoom update and discussion concerning House Bill 312, an Act related to public records. Your input on this bill is very much appreciated.

Click here to read the most recent version of HB312.
LARRY McINTOSH PASSES AWAY
REMEMBERED AS A SPORTS BROADCAST LEGEND
Larry McIntosh, former broadcaster for WNGO, WYMC & WPSD-TV, passed away on Monday, March 1, 2021, at the age of 81.
"Sports fans will miss Larry's unique way of describing the action on the field and his remarkable memory of previous games and players". -Jim Moore
"Larry understood the lay of the land, he knew the audience and he knew what people wanted to see in his sports segment each night. He had a knack for being able to analyze a subject or an event and then quickly tell about it on television in a manner that the viewer would easily understand." -Paul Tinkle
OVER 60 YEARS ON THE AIR
KY MONTHLY FEATURES DON NEAGLE AND JOEL UTLEY
Life on the Air

When it comes to radio, there are two Kentucky broadcasters who cannot be accused of jumping from one job to another. Don Neagle in Russellville and Joel Utley in Owensboro found their niche more than 60 years ago and, for the love and enjoyment...

Read more
www.kentuckymonthly.com
IMPACT BROADCAST AWARDS
ENTRY DEADLINE IS MARCH 21, 2021
Entries are now being accepted for the KBA Impact Broadcast Awards (formerly the Kentucky Associated Press Broadcast Awards). All members of KBA are encouraged to enter their best work from 2020. Rules and entry instructions on the IBA's can be found using the link below. Deadline for entries is Monday, March 22, 2021.
The Impact Broadcast Awards will be held virtually on Tuesday, June 8, 2021 at 2:00 PM ET. If you have any questions, please contact Becky Day at becky@kba.org.
RTDNA SEEKS YOUR HELP
JUDGES NEEDED FOR EDWARD R. MURROW AWARDS
The RTDNA is looking for judges for the annual Edward R. Murrow awards.
There is so much great work to be judged and due to the amount of entries we are in need of additional judges!
 
If you are interested in helping out please email Andrea Stahlman at astahlman@hearst.com, or click HERE.

Past judges say it’s one of the best ways you can: 
  • Improve your own future entries
  • Get inspired by ideas to try in your own newsroom
  • Give back to your journalism colleagues

Please consider getting involved, it would be greatly appreciated! 
LBS WEBINAR
MAKE A BETTER OFFER OR SOMEONE ELSE WILL
TUESDAY, MARCH 9, 2021 @ 12:00 PM ET
WITH TIM BURT, LBS CREATIVE EXPERT
If you want to see your clients increase their sales, they must create a stronger offer, and do it repeatedly. Most radio & TV ads these days simply brag about how awesome their business is – instead of making an offer. And the offers that are being made are – at best - bland.

In 2021, simply promoting free consultations and encouraging website or store visits are practically worthless.

As businesses reopen (or readjust) after 2020, getting traffic for your clients isn’t going to be enough to increase their sales. The real money is in the offer. And if you have clients who need more traffic and sales, then this is key to their (and your) success.

During this Second Tuesday LBS Webinar, Tim will show you REAL-WORLD examples of ways he’s doing this for his clients, and how you can quickly implement this strategy for your clients. 
WLKY ANNOUNCES MAP GRANTS
MARKETING AWARDS PROGRAM (MAP)
WLKY announces first wave of awards in million-dollar...

WLKY announced Wednesday the launch of the Marketing Awards Program (MAP) to provide up to one million dollars in marketing grant opportunities to Black-owned businesses in Greater Louisville.

Read more
www.wlky.com
GMR TO EXTEND INTERIM LICENSE
WANTS A 20% INCREASE IN ROYALTIES
Many commercial radio broadcasters may have recently received an alert that GMR is extending its interim license to play its music, but it wants a 20% increase in the royalties that stations currently pay. The current GMR license expires at the end of the month. As the whole subject of music licensing is confusing, and the licenses with GMR perhaps even more confusing given that it is relatively new, you may want to read the article from Washington attorney David Oxenford who explains the background of the GMR interim license and the issues broadcasters need to weigh in considering the extension that they are now offering. You can find his article HERE. Note, as he states in the article, this interim license is applicable only to commercial radio stations. Noncommercial radio license fees are set through a different process. 
JEFF SCHMIDT'S SALES TIP OF THE WEEK
GOOD BOSS / BAD BOSS
Working for a good or great boss can have a significant positive impact on your overall job satisfaction, career satisfaction, and levels of motivation and effort.  Similarly working for a bad boss can hurt those same things. If you’ve been in the working world for any amount of time, you’ve likely experienced both.

Rishad Tobaccowala is a Senior Advisor to the Publicis Groupe, and great friend of the RAB. In his recent article Beware of the Bossy Traits he provides a great summary of the five key traits of leadership:

  1. Competency/Capability – They know and excel at their craft
  2. Integrity – They face reality. They are transparent.
  3. Empathy – They care and are concerned about others
  4. Vulnerability – They accept mistakes and are aware they don’t know all the answers
  5. Inspiration – They recognize that people choose with their hearts.

Tobaccowala writes that these are the five “Bossy Boss” traits to avoid or mitigate:

  1. The Narcissistic God. These bosses believe that only they know the answer, only they are capable of handling the major meeting, and only they should get the credit for their teams' success.
  2. The Micromanaging Fiddler. These folks are terrific operators -- they know how to get things done -- but as managers, they retain their obsessive detail orientation.
  3. The Oscar Aspirant. These types emote, loudly and dramatically. Erratic and unpredictable, they are a roller coaster of emotions.
  4. The Scheming Sphinx. This is the person who smiles, blows air-kisses and oozes charisma and friendship and says nor shares anything substantial while sucking up as much information as possible and probing for vulnerabilities.
  5. The Double-Crossing Assassin. While the previous four types are expressive (or anti-expressive in the case of the Scheming Sphinx) in their terribleness, Assassins are soft-spoken, well-behaved and self-controlled.

With that great framework and those descriptive terms, we should be able to adjust our management style to the style we want.  It’s never easy, but it is achievable. The resulting impact on your team will likely be dramatic depending on what your starting point is.

New for 2021, the RAB has developed the Leadership MasterClass (LMC) Certification course.  If you want help being a better manager, this course can help.  The next Leadership MasterClass begins March 11, 2021. Click HERE to sign up today!
Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.
NEWSLETTER QUICK NOTES...
STATEWIDE TORNADO DRILL POSTPONED
Due to the continued serious flooding across many parts of central and eastern Kentucky, the NWS offices serving the Commonwealth, and Kentucky Emergency Management Agency (KYEM), have agreed to postpone the Statewide Tornado Drill. We hope to have information on a reschedule date and time as soon as possible.
KBA SCHOLARSHIP APPLICATIONS ACCEPTED UNTIL MAY 1ST
Applications are now being accepted for both the KBA High School Senior Scholarship Fund and the Harry Barfield Scholarship. The deadline to submit an application for either scholarship is May 1, 2021.

To lean more about KBA's scholarship opportunities and to submit an application, click here or find on KBA's website under the RESOURCES tab.
KBA NEWSLETTER SPONSORED BY PEM
DATES TO REMEMBER
JUNE 8, 2021 @ 2:00 PM ET
2021 KBA Impact Broadcast Awards

SEPTEMBER 19-21, 2021
2021 KBA Annual Conference (Owensboro, KY)

OCTOBER 8-9, 2021
Sales and Management Television Exchange (Las Vegas, NV)

OCTOBER 9-13, 2021
NAB Show (Las Vegas, NV)

OCTOBER 13-14, 2021
Radio Show (Las Vegas, NV)

NOVEMBER 17, 2021
Midwest Broadcast & Multimedia Technology Conference (Columbus, OH)

*All times shown are Eastern
MEMBER SERVICE HOTLINES
BROADCAST LEGAL
Dawn Sciarrino - (202) 256-9551

IN-STATE LEGAL
Josh O'Bryan - (502) 568-0218

ENGINEERING
Scott Cason - (866) 452-2435, engineering@kba.org

Click HERE for information regarding Kentucky's Emergency Alert System
CURRENT KBA PEP SPONSORS
Gear Up Kentucky
Kentucky 811
Kentucky Agricultural Development Fund
Kentucky Counsel on Postsecondary Education
Kentucky Department of Aging & Independent Living
Kentucky Department of Transportation
Kentucky National Guard Youth Challenge Academy
Kentucky Public Service Commission

For more information on KBA's PEP program, please click HERE
KBA STAFF MEMBERS
Chris Winkle, President & CEO
Amber Rhodes, Director of Membership & Events
Lisa Gross, PEP Coordinator
pep@kba.org
Becky Day, Awards Facilitator
becky@kba.org

Scott Cason, Director of Engineering & Technology
Chris Winkle
KBA President & CEO
chris@kba.org
Mark Buckles
2021 KBA Chairman
mbuckles@k105.com
Kentucky Broadcasters Association
101 Enterprise Dr
Frankfort KY 40601
888-843-5221