KBA'S WEEKLY NEWSLETTER

MAY 27, 2021

CONGRATULATIONS!!!

2021 KBA SCHOLARSHIP RECIPIENTS ANNOUNCED

KBA HIGH SCHOOL SENIOR SCHOLARSHIP

Congratulations to each of the following students who have been awarded the $1,500 scholarship. The high school senior scholarship is a post-secondary partial scholarship program for children of employees of Kentucky radio and television stations.

20201 HIGH SCHOOL SENIOR SCHOLARSHIP RECIPIENTS:

Anna Ackerman (WLEX TV) - University of Kentucky

Jenna Baldwin (WDRB/WBKI TV) - Auburn University

McKenzie Caudill (WQXE) - Elizabethtown Community & Technical College

Rebekah Garza-Delgado (WYGH) - Morehead State University

Cady Farmer (WLKY TV) - Western Kentucky University

Elizabeth Fitzpatrick (KET) - Morehead State University

Lexi Haygood (WLKY TV) - University of Colorado at Colorado Springs

Nathan Lee Jackson (KET) - University of Kentucky

Ethan Jenkins (WMKY) - Morehead State University

Conner Lindsey (WTVQ TV) - Murray State University

Kaylee Brooke Northcutt (WCYN) - Georgetown College

Madison Smith (WLEX TV) - North Central College

Taylor Smith (WLEX TV) - North Central College

Zachary Stahlman (WLKY TV) - Transylvania University

Ethan Tharp (WLCB) - Elizabethtown Community & Technical College

Keegan Walker (WQXE) - UL Speed College of Engineering

BARFIELD SCHOLARSHIP

Congratulations to the following Barfield Scholarship recipients. The $2,500 scholarships are awarded through a competitive application process which includes academic achievement, recommendation of a faculty member, extracurricular activities and a 500 word essay.

2021 BARFIELD SCHOLARSHIP RECIPIENTS:

Alexandria House - Western Kentucky University

Ashley Jones - Murray State University

Katelyn Powell - Eastern Kentucky University

STAHLMAN GRADUATES FROM BROADCAST LEADERSHIP TRAINING

WLKY's Andrea Stahlman is among the 2020 graduating class of the NAB's Broadcast Leadership Training (BLT) program. The class graduated this month following the completion of the executive MBA-style program. The BLT program teaches the fundamentals of purchasing, owning and operating radio and television stations to senior-level broadcast executives, particularly women and people of color, who aspire to advance as group executives or station owners.

Typically comprising ten in-person weekend sessions held in Washington, D.C., the program schedule and curriculum were altered to an online model and extended due to the pandemic.

“I am thrilled to see this class of talented broadcasters join the ranks of industry leaders who have grown from this program," said NAB Foundation President Michelle Duke. "The tenacity and resolve shown to adapt and continue in the toughest circumstances demonstrates their commitment to excellence and success. We look forward to watching as they achieve new career heights and positively impact the broadcast industry.”

SAM DICK TO RETIRE AFTER 34 YEARS

After 34 years as WKYT's evening anchor, Sam Dick to...

LEXINGTON, Ky. (WKYT) - After 34 years at the helm of WKYT's evening newscasts, Sam Dick plans to step away from the anchor desk and retire at the end of the year. "When I first walked in the door at WKYT in March of 1979, I was 23 years old.

Read more
www.wkyt.com

NOW ACCEPTING NOMINATIONS

DEADLINE TO SUBMIT LEGACY NOMINATION IS JULY 9TH

KBA's Awards Committee is now accepting nominations for the 2021 Legacy Awards. The awards will be presented as part of the Excellence In Broadcasting Awards ceremony on Monday, September 20th at the Bluegrass Music Hall of Fame & Museum in Owensboro. The deadline to submit a Legacy nomination is July 9, 2021.

KBA LEGACY AWARDS:

Al Temple Award

Kentucky Mic Hall of Fame Award

J.T. Whitlock Life Service Award

Ralph Gabbard Distinguished Kentuckian Award

To submit an online nomination and learn more about each award, please click the link below.

LEGACY NOMINATION FORM

LBS WEBINAR FREE FOR KBA MEMBERS

TUESDAY, JUNE 8TH @ 12:00 PM EDT

ADVERTISING IS A BAR WHERE NOBODY KNOWS YOUR NAME...

3 Epically Tragic Mistakes that Make Advertisers Anonymous and Profitable Ways to Avoid Them

TUESDAY, JUNE 8TH @ 12:00 PM EDT

Anonymity is great—unless youʼre trying to sell something. Then, itʼs just an expensive explosion in an advertiserʼs face and nothing that means anything to the person who matters most: the customer.

We have seen billboards that are cleverly drafting off of an advertiserʼs TV—but mean nothing to anyone.
We have heard pointless and forgettable radio commercials from otherwise brilliant companies— their joy is not up there on display, just the white noise of pricing and features without personality or benefit.
We have offered strategic, personalized solutions to anonymous advertising messages that are a miscarriage of marketing—only to be told, “No, we donʼt need to do that.
Everyone already knows who we are.” Human beings crave relationships—and too much advertising avoids making friends in favor of massaging someoneʼs ego somewhere in the marketing food chain.

We are going to examine three ways we have seen this happen across the country and share simple solutions that can make the marketing stand up on its hind legs and make friends with customers hungry to spend money.

JEFF SCHMIDT'S SALES TIP OF THE WEEK

WHAT DO YOU THINK?

When my daughter Breanna was very young her mother and I started a tradition called “Surprise Monday.” We did this because it seems the world hates Monday’s and we wanted our daughter to not be brought down by the negativity. Surprise Monday could have been as simple as a new pencil, or a coloring book. It wasn’t so much about the item; it was about the expectation. Having her look forward to Monday was the goal. To this day Bree loves Monday, and I suspect will continue the tradition with her daughters.

The word expectation comes from the Latin word expectationem, meaning "an awaiting." If you have great expectations, you think something good will come your way, but if keep your expectations low, you won't risk being disappointed.

Expectations are more than fleeing thoughts, they are based on your deeper beliefs. What do you believe you deserve? Do you believe you deserve to be successful? Do you believe you deserve to have nice things? Do you believe in being nice to people and treating them with kindness? Do you believe others do the same? Your beliefs form your expectations and your expectations become your reality.

“That client will never buy”

“I can’t ask them to spend that much, they’ll get mad”

“Another cancellation, this always happens to me”

“That person is always rude”

Those are all belief’s that are expressed as expectations.

One of the greatest gifts my mentor Bill Mann ever gave me was to enroll me in a program with Lou Tice of the Pacific Institute. Lou is no longer with us, but his groundbreaking work on the power of ensuring your beliefs and your expectations are consistent with what you want to accomplish lives on. (I still have my cassette case box and Bill and I still quote Lou) You don’t get what you want in life, you get what you expect. And your expectations come from your beliefs.

Bill told me very early in my career, “Jeffrey, there isn’t a problem you can’t overcome, a challenge you can’t get past. The biggest obstacle you will face in your career is the noise between your ears.” Bill believed in me and challenged me to control my self-talk.

Depending on the research you read, we have as many as hundreds of conversations with ourselves each day. You’re no doubt having one right now as a result of reading this. Are you saying to yourself, “I can never do this,” or are you saying, “Yes, I’m in control of my self-talk.”

The choice is yours.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

NEWSLETTER QUICK NOTES

GOLFERS NEEDED FOR SWINGS FOR SOLDIERS EVENT

The KBA is once again a proud supporter of Jacob Tamme's Swings For Soldiers Classic golf tournament. After a year off due to COVID, the tournament returns this year on Monday, July 12th at the University Club of Kentucky. If you are interested in participating in the Swings For Soldiers tournament, please send Chris an email at chris@kba.org. Space is limited... availability on a first come first serve basis. Click HERE to learn more about the Classic golf tournament.