KBA'S WEEKLY NEWSLETTER

Membership Newsletter

August 6, 2020

POLITICAL ADVERTISING WEBINAR WITH MARK LEVY IS TODAY @ 12:10PM EASTERN

From Influence to Impact:

Putting More Political Ad Dollars on Your Books

With this being an election year, everyone is looking for the "Silver Bullets" to help them write more political ad dollars, so please join the KBA and Mark Levy for "From Influence to Impact: Putting More Political Ad Dollars on Your Books” today at 12:10 PM Eastern, 11:10 AM Central

CLICK HERE TO REGISTER

Seating is limited so please register this morning for this webinar being provided as a member service of the Kentucky Broadcasters Association.

EXCELLENCE IN BROADCASTING AWARDS ENTRY DEADLINE: AUGUST 14, 2020

EXCELLENCE IN BROADCASTING AWARDS

VIRTUAL BROADCAST EVENT

MONDAY, OCTOBER 12, 2020 @ 2:00 PM EASTERN

KBA's Excellence in Broadcasting Awards honor the hard work, accomplishments, careers and personal contributions of Kentucky's broadcasters and broadcast partners. This years event will be held virtually on Monday, October 12, 2020 at 2:00 PM Eastern. We encourage you to mark your calendar and plan to gather your staff for the live broadcast.

NOMINATION DEADLINE IS AUGUST 14, 2020

LEGACY DIVISION

Kentucky Mic Hall of Fame

Al Temple Award

J.T. Whitlock Life Service Award

Ralph Gabbard Distinguished Kentuckian

TECHNOLOGY DIVISION

Engineer of the Year

RADIO DIVISION

Station of the Year

Best Morning Show

Best Talk Show

Best News Coverage

Best Sports Play-By-Play

Best Locally Produced Commercial

Best Digital Product

Rookie of the Year

TELEVISION DIVISION

Station of the Year

Best Morning Newscast

Best Evening Newscast

Best Sportscast

Best Weathercast

Best Locally Produced Commercial

Best Digital Product

Rookie of the Year

CLICK HERE FOR CRITERIA OR TO SUBMIT A NOMINATION

KBA SCHOLARSHIP RECIPIENTS ANNOUNCED

Chad Lampe, Chairman of KBA's Education Committee, has announced the following scholarship recipients for the 2020-21 school year.

HIGH SCHOOL SENIOR SCHOLARSHIP RECIPIENTS

Nolia Williams - Owensboro

Bowen Haney - Glasgow

Melodie McMurtry - Bowling Green

Tyler Truitt - Paducah

Noah Booth - Cadiz

Kelsey Martin - Hazard

Erin Nerland - Bowling Green

Alexandra Haygood - Louisville

BARFIELD SCHOLARSHIP RECIPIENTS

Hannah Crisp - WKU

Trace Williams - UK

Christian Gayheart - EKU

Wendy Barnet - EKU

Tyler Eaton - WKU

Tessa Howard - UK

Casey Warner - WKU

Jade Grisham - UK

Olivia Eiler - WKU

*Students shown in RED are scholarship renewals*

WHAS CRUSADE FOR CHILDREN IS THIS WEEK

The 67thWHAS Crusade for Children is this weekend August 8-9, 2020. The WHAS Crusade for Children telethon faces unprecedented challenges due to COVID-19. It will not be a typical Crusade weekend. Restrictions and changes will be in place. The annual variety show at the Kentucky Center for the Arts has been cancelled. A Crusade special featuring past performances will air in its place. The grand total for this year’s telethon will be announced just before 8PM ET on Sunday, August 9.

NAB INTRODUCES 2020 ELECTION TOOLKIT

America is facing a critical presidential election this fall, and yet the COVID-19 pandemic has had a detrimental impact on voter registration. As broadcasters, your member stations serve an indispensable role in educating voters and driving civic participation, helping our communities understand the importance of exercising their right to vote.

To that end, NAB is launching public service announcements that encourage people to register to vote and make their voice heard. These non-partisan spots have been produced in partnership with the League of Women Voters. Your member stations will receive the following email today announcing this joint effort, but we hope you will help us to spread the word as well.

We urge your stations to air these PSAs as much as possible through Election Day on November 3.

2020 NAB ELECTION TOOLKIT

LBS WEBINAR: TUESDAY, AUGUST 11 @ 12PM

RE-OPENING AND DANCING AROUND COVID: TAKING YOUR CREATIVE TO NEW HEIGHTS

TUESDAY, AUGUST 11, 2020 @ 12:00 PM EDT

Presented by: Blaine and Honey Parker

LBS Branding Experts

The message matters--whether you're talking to the advertiser or the advertiser's customer. Blaine and Honey Parker are up next on our webinar series focused on re-opening your business community. The Parkers will be addressing two key themes in this powerful webinar message.

Theme 1: What can you say to your clients or your prospective clients? (Fortunes are being- made when others are scared to advertise, including the three rules of prospecting for you.)

Theme 2: What should your client's advertising say to their customer? (Hear the five different ways to get the listener/viewer/reader past COVID.)

You will want to attend this practical session that will assist your creative efforts on behalf of your advertisers and station.

CLICK HERE TO REGISTER FOR THIS FREE WEBINAR

KENTUCKY ENGINEERS: SAVE THE DATES

Best Practices for Remote Broadcast Operations

Presented by

Indiana Broadcasters Association

Kentucky Broadcasters Association

Ohio Association of Broadcasters

Radio Session – Wed. Aug. 19 @ 1PM EASTERN

TV Session – Wed. Aug. 26 @ 1PM EASTERN

Mark your calendar to join the IBA, KBA and OAB for two sessions just for engineers at our member stations!

As you know, the 2020 Midwest Broadcast & Multimedia Technology Conference (MBMTC) conference has been cancelled due to COVID-19. The annual conference, which is a joint effort of the Indiana, Kentucky and Ohio state broadcasters’ associations, brings together broadcast engineers, multimedia professionals and vendors for a full day of educational sessions and an extensive Exhibitors’ Showcase.

While we can’t have everyone together in-person this year, we do want to support engineering and multimedia professionals at our member stations during these challenging times. At the suggestion of our conference planning committee, we are organizing virtual sessions to allow sharing of best practices among engineers in Ohio, Indiana and Kentucky.

Our first sessions will focus on best practices in adapting to on-air talent and production working remotely during the stay-at-home order. We’re planning two sharing sessions – one for radio ideas and one for TV ideas: