KBA Sponsored KYAP Awards Dinner, Taking a look at PEP

KBA Sponsors the 2018 Kentucky Associated Press Awards Dinner

2018 Kentucky Associated Press Awards Dinner

The Kentucky Broadcasters Association proudly sponsored the Associated Press Excellence in Broadcasting Awards on Saturday, April 14 ^th at the Galt House in Louisville. Congratulations to all the deserving winners!

PRESIDENT'S COLUMN

PEP - BEYOND THE SPOTS

Chris Winkle

KBA Interim President/CEO

Chris@kba.org

Hopefully we have made it abundantly clear that the Association exists because of your generous participation in the PEP program. But there is more to PEP than just downloading the latest spot and adding it to your rotation. For most of us, we tend to view PEP through our own set of one-sided blinders. Recently, I had the privilege to sit down with Doug Hogan, Communications Director for the Cabinet for Health & Family Services. Doug is one of us. A broadcaster who cut his teeth on small market radio before moving on to television news and now with the Cabinet. Nonetheless, the conversation opened my eyes to the impact that PEP has in the counties that we all serve. Doug shared the compelling statistics about the steady decline in suicides since they launched their PEP campaign. He went on to share the positive impact that the health community is currently experiencing thanks in part to PEP messages about opioid addiction, elder abuse, diabetes prevention and adoption awareness. So the next time that you enter a PEP order, send a PEP invoice or hear one of the PEP ads that you’ve kindly donated, please remember that some of those messages are changing lives, if not saving them.

KBA Membership Dues

Renewal notices were mailed from our office Friday, March 16, 2018. Deadline to renew was Monday, April 9, 2018. If did not receive your invoice or would like to make a payment by phone; please contact the KBA today.

Did you miss April's live seller webinar from RAB?

No worries! Follow this link to view the on demand webinar recording and get a PDF of the slides.

Score! With Sports Sponsorships

Sports is big business. From high school to collegiate to professional sports, radio is a natural home for America’s past times. Learn the secrets to helping clients achieve great results through sports marketing.

Learn to:

• Organize systems that sports sellers must follow

• Identify the best prospects

• Prepare to contact the new prospect

Presented by: Jeff Schmidt

Guest: Author David Halberstam

July 19, 2018 @9:30 am ET, KBA Headquarters
October 8, 2018 @ 9:30 am CT, KBA Annual Conference, Bowling Green

KBA Annual Conference

October 8- 9, 2018

Bowling Green

Relationship Selling

It’s time to put the “show” back into show business! In this session, Paul Weyland discusses Relationship Selling, How to Turn a Prospect into a Life-Long Customer and Friend. We’ll discuss how Relationship Selling transcends ratings and format or programming changes, how to establish long-term relationships with your clients and why we need to put the fun back into media sales. Perfect for all station members including General Managers, Local Sales Managers, and Sellers!

Be the Best!

Gary Moore challenges us to consider how much time we actually spend in front of our customers.

Non-Profits

Bob Brown discusses why businesses support non profits, what brand/image is important to them, and three things that get in the way of non-profits being more successful. Valuable stuff!