FEBRUARY 9, 2023

Legislation that would force local radio stations to pay new fees simply for playing music has been introduced in Congress. The American Music Fairness Act (AMFA) would put stations out of business and impact their ability to provide the news, traffic, weather, emergency information and entertainment you rely on every day. The Local Radio Freedom Act opposes new performance fees on local radio stations and recognizes radio’s vital role in every community. Please take action today and encourage your members of Congress to oppose the AMFA and cosponsor the Local Radio Freedom Act. Your voice matters!

KBA High School Senior Scholarship Fund

This high school senior scholarship is a post-secondary partial scholarship program for children of employees of Kentucky radio and television stations. KBA will annually award fourteen (14) scholarships of fifteen hundred dollars ($1,500) each to qualified sons and daughters of employees of Kentucky broadcast stations.

KBA Harry Barfield Scholarship

Four scholarships of $2,500 apiece are available to students who are currently majoring in broadcasting or communications at a college or university in Kentucky. The scholarships are awarded through a competitive application process which includes academic achievement, recommendation of a faculty member, extracurricular activities and a 500 word essay. Since the scholarship awards are renewable for a second year provided recipients continue to meet specified criteria, priority consideration will be given to students who are rising juniors.

The Kentucky Broadcasters Association is proud to offer all active member stations complimentary access to the Ten-Minute Trainer Network.

This new training platform from P1 Learning and Derron Steenbergen’s Swagger Institute has the same delivery power as other OTT based apps like Netflix, but with content focused on solving the challenges that broadcast professionals face daily through short under 10-minute videos. 

Ten-Minute Trainer Network offers topics covering sales, digital, management, creative, development, and even personal finance from an entirely new group of trainers both in and outside of broadcasting like Chris Lytle, AdCellerant, Borrell & Associates, Creative Ready, P1 Learning, Swagger Institute and more!

You’ll even have full access to past recorded videos (like Rising Above) when and where you want, including the ability to download and watch offline through a mobile app so you can view the content on the move, when and wherever you go. What are you waiting for? Sign up today as limited user codes are available.

The primary reason that most commercials still look and sound as bad as they did 40 years ago (big announcer voices reading scripts riddled with cliches, disclaimers, loud music, and noise), is simply because that is all the client knows about advertising. And for the most part, it’s all many of us in management, sales, production, and promotions know. We, like our clients, think commercials are supposed to look and sound like commercials. And in 2023, that’s a problem.

Radio and television revenues are decreasing for various reasons, including the Pandemic, new media choices, and a wobbly economy. So, for our clients and us, better advertising campaigns aren’t just essential; they’re existential.

In this special session, veteran local direct expert Paul Weyland shows you how to come up with genius creative ideas whether you think you have a creative bone in your body or not. You’ll learn how to wow clients with fresh new ideas they would have never come up with on their own—better creativity means more sales for the client, more revenues for stations, and even better ratings.

ATSC 3.0:

Where It Stands and Where It’s Going in 2023 and Beyond

with Madeleine Noland President Advanced Television Systems Committee

Madeleine Noland is the President of the Advanced Television Systems Committee Inc. A 15-year industry veteran who is widely respected for her consensus-building leadership style, she chaired the technology group that oversees the ATSC 3.0 next-generation broadcast standard before being named ATSC President in May 2019. Previously, she chaired various ATSC 3.0-related specialist groups, ad hoc groups and implementation teams since 2012. Please use discount code NASBA2023 when registering.

Here is a cool studio picture from one of KBA's newest members, WQHY-FM and WDOC-AM in Prestonsburg. Welcome to the KBA family!

ARE YOU A BELIEVER?

As we begin the new year it’s important to reflect on our mission and purpose.  In Professional Development at the RAB our mission and purpose are:

To inspire, engage, educate, equip and empower people so they believe in themselves, have confidence in their abilities, and achieve even greater levels of success.

That’s WHY we do what we do. As we have analyzed the success and failures of hundreds of thousands of sellers the difference between those who succeed and those who fail is one word:  BELIEF.  People who believe in themselves first, then, the power of advertising and the products and services they represent are unstoppable.

Thanks to our friend Neil Gladner, Director of Sales and Marketing for US Stations in Hot Springs, AR we have another great story to share when a prospect gives you those famous words: “I tried radio once, and it didn’t work.”

Here is Neal’s example:

Last Thursday, the Salvation Army here in Hot Springs still had 90 unclaimed “Angels” and Friday was the deadline. They do some advertising with us. The AE asked me if we could run an aggressive schedule on that Friday.

We did – a spot every 90 minutes from 11 am on two of our stations.

The creative was nothing special – a two-voice:30 with an appeal to the heart noting the deadline.

Does radio work? By 5 pm, all but 3 of the angels were claimed. (That means 87 people responded and helped the Salvation Army)

As I remind our staff regularly, when a prospect says, “I want to test your station”, the reply should be that an audience measurement company already tests us, “What we are testing is how our audience responds to your offer or message, right?

This was a great example. The audience responded.

A great idea for sales meetings in 2023 is to have your team share their client success stories.  The best way to build belief is to show proof and there is plenty of proof right in your market. 

Here’s to turning faith into belief with evidence in 2023. We would love it if you would share those successes with us at RAB so we can share them with other broadcasters.  You can also find case studies and belief-building examples on the WhyRadio microsite of rab.com – just click here.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email [email protected] or on Twitter and LinkedIn.

Your active KBA membership entitles you to complimentary access to RAB's online certifications.

FEBRUARY 16, 2023

9am - KBA Board of Directors Meeting - to be held virtually

SEPTEMBER 24-25, 2023

KBA Annual Conference @ Northern Kentucky Convention Center

*All times shown are Eastern

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