NOVEMBER 3, 2022

The Kentucky Broadcasters Association congratulates Mike Savage of WEKU on being named one of The Best Managers in Radio by Radio Ink Magazine.  

In order to succeed as a manager in 2022 and beyond, Mike says that you have to innovate and meet listeners where they are. "Older listeners use radios, younger listeners use cell phones, and others listen on demand," he says.  "There is no monolithic audience.  Providing a menu of listening options is key to getting our content out to a growing audience."

On keeping his team motivated: "I am fortunate and many on my staff are self-motivated. But I do push them to help achieve long-term revenue and ratings goals. My job is to remind them of the overall station vision and move beyond the day-to-day work environment."

Mike has 29 years in radio with 16 of those as a manager.

There is less than a week to go before the mid-term elections, and political ads blanket the airwaves across the country. From discussions that I have had with many attorneys, broadcasters and other campaign observers, the ads this year have been particularly aggressive. Some publications have even suggested that, in the waning days of the campaign, the ads may become even worse as desperate campaigns look for some last-minute claim that could turn the tide in an election. In this rush to election day, broadcasters need to be on the alert for allegations that an attack ad from a non-candidate group is false or defamatory, because in certain instances, the ad could result in a claim against the broadcaster. READ MORE

How to Quadruple Your Local Direct Sales 

Featuring Paul Weyland

LBS Broadcast Selling Expert

Are you frustrated with being ghosted by "local direct" decision-makers? Sick of being shuffled off to do nothing “marketing directors”? Are you losing budgets to social media or tired of chasing after clients that never close? Done with being told you’re too expensive or that you’re not Number One?

Congratulations. You’re not alone. During this session, we will deal with these issues AND tell you the secret of how to quadruple your local direct sales. This session is timed well for helping you cinch up a little more 4th quarter business and will prove invaluable in your efforts to lock up long-term business for 2023.

This webinar is provided as a complimentary member service to active members of the Kentucky Broadcasters Association.

The Kentucky Broadcasters Association mourns the passing of Laurie Kahn, the founder of Media Staffing Network. Laurie passed away peacefully last Friday, surrounded by her loving family, after battling a reoccurrence of breast cancer.

A release from Media Staffing Network said, "Her fight motivated her to help others in numerous ways and to share an honest telling of her story…with laughter, curse words, photos, and truth! All of us at Media Staffing Network are heartbroken to lose our Founder and Friend.”

Please join the Indiana, Kentucky and Ohio Broadcasters Associations for a Small Market Radio Roundtable, an in-person meeting of small market radio owners and general managers. 

The roundtable will be held on Wednesday November 16th from 10AM-3PM at the Marriott University of Dayton, 1414 S. Patterson Blvd. in Dayton.  There is no cost to attend the meeting and lunch will be provided.  

The purpose of the meeting is to provide an opportunity for small market radio owners and managers to share ideas and best practices.  

We are delighted that Paul Jacobs from Jacobs Media will be joining us to lead the morning session focused on the future of radio.  Paul will present his vision of radio today and in the future and facilitate a discussion about how small market stations can enhance their local impact by understanding their audience and identifying new areas of opportunity. The afternoon session will be an open discussion about issues most important to you.  

WDRB's Keith Kaiser conducted his annual operation BooFest, dressing up in a frightful goat face mask to terrorize unsuspecting WDRB employees with cameras rolling.

That wasn’t a typo.  Are you one of your priorities and have you scheduled time on your calendar for you?  It seems like every week I talk with a manager who is trying to solve a problem. Finding new talent, developing better marketing pieces, coaching sellers to better performance and achievement of standards. There is no shortage of problems for today’s managers to solve.

“A feast is made for laughter, and wine maketh merry; but money answereth all things.”Ecclesiastes 10:19 (King James version)

You've heard the old cliché that in business, money solves all problems.  Bet you didn’t know it had biblical roots. In context, the bible verse is suggesting that in the preparation of a feast, money solves the problems.  Money as we all know does not solve everything.  But in feasts or in our case business, money solves a lot of problems.  There are only two ways to grow your revenue in this business:

1. Sell more to your current clients
2. Get more clients

From a management perspective that translates into:

1. Get more from your current sellers
2. Get more sellers

Read any of our trade publications, attend any conference and likely the subject turns to the difficulty in recruiting new sellers to the team. Not to be cynical or accusatory, but only speaking from personal experience, how hard are we trying – really?  Which gets back to my question and the title of this sales tip:  Are you on your calendar for this week?  Have you scheduled a dedicated amount of non-cancellable time with yourself to devote to recruiting new sellers?  Whether it’s scrolling LinkedIn for potential candidates, talking to the local college, or attending business networking functions.  Are you intentional about your recruiting strategy?

This week while coaching a manager I suggested that she give herself a goal of having a minimum of one conversation a week with someone she would like to hire in the future. One conversation a week.  You see she’s dealing with performance issues with some of her sellers and it’s causing all sorts of frustration and anxiety.  If you have a full team, and people waiting to join the team, suddenly individual performance issues don’t hold you hostage.

So the first thing to take control of is your calendar.  Recruiting, or whatever issues are most pressing for you, schedule time on your calendar, and be intentional about your solutions.  We give everyone else who needs our time room on our calendar. For important problem solving, don’t we deserve some of our own time?

NOVEMBER 16, 2022

Small Market Radio Roundtable - Dayton, OH

*All times shown are Eastern

BOARD OF DIRECTORS

JOIN TODAY

LEGAL HOTLINES

MEMBER LOGIN

PEP PROGRAM

SCHOLARSHIPS

STAFF

WEBSITE