OCTOBER 5, 2023

The Federal Emergency Management Agency, in coordination with the FCC, conducted nationwide tests of the Emergency Alert System (EAS) and Wireless Emergency Alerts on October 4, 2023. All EAS Participants were required to participate in the nationwide EAS test and are required to make required filings in the Commission’s ETRS.

• All EAS Participants must file ETRS Form Two “day of test” data on or before October 5, 2023.
• All EAS Participants must file ETRS Form Three detailed post-test data on or before November 20, 2023.

Click here to access the FCC's EAS Test Reporting System.

The next Quarterly Issues/Programs List must be placed in the stations' Public Inspection File by October 10, 2023, reflecting information for the months of July, August and September 2023.

For more information on Quarterly Issues/Programs List, click here.

With the annual conference in the rearview mirror, the KBA newsletter is taking a well deserved fall break next week. However, should anything urgent show up on the radar, we will be sure to send alerts as necessary.

In the meantime, please don't hesitate to reach out to KBA staff here.

Starting a new month with an empty sales ledger is a tough spot for anyone in broadcast sales. It feels like a constant uphill battle, like Sisyphus pushing that boulder up the mountain, only to see it roll back down again.

But what separates the top-billers in every market, regardless of their size? The answer lies in having a monthly roster of 32 active accounts on the air. And here's their secret: LONG-TERM CONTRACTS. Yes, it's the annual contracts that hold the key to success. Just picture starting a fresh month at 75-85% of your sales goal!

Women in Leadership: Building a Diversified Broadcast Team

With Tammy Wellbrock, Girl Twin Solutions, LLC

Did you know that organizations with higher counts of female leaders are more likely to report enhanced creativity and improved productivity? The reason is that more diverse organizations create conversations that lead to decisions founded on a variety of opinions, experiences, and perspectives. This results in greater progress and success for these organizations.

Learn how a 3-Tier approach can aid your organization in assessing, evaluating and implementing various strategies that not only help in recruiting, but to create a supportive and sustainable culture that retains female professionals.

This webinar is provided as a complimentary member service to KBA member stations. Please use code: NASBA2023

The University of Kentucky Scripps Howard First Amendment Center is accepting nominations for its James Madison Award, which honors a Kentuckian who is a champion of the First Amendment. The Center, in the College of Communication and Information’s School of Journalism and Media, is accepting nominations to recognize those whose contributions protect or expand First Amendment freedoms.

The nominator must submit a letter identifying the nominee, listing the nominee’s address, phone number and position and explain why the nominee would be a worthy recipient. The letter should detail the specific efforts taken on behalf of First Amendment rights and should discuss obstacles and difficulties as well as the impact of the nominee’s efforts. 

The James Madison Award recognizes someone who has worked in one or more of these areas: open government and open records; promotion of the watchdog role of the press; defense against government or private censorship or robust debate in the marketplace of ideas.

Nominees must have significant ties to Kentucky and their efforts must have resulted in the preservation or expansion of freedom of the press and/or freedom of speech. Dedication to the First Amendment principle of free expression is not accomplished in a day’s work but rather a lifetime. Thus, the award recognizes a long-term commitment to such ideals.

Honorees do not have to be journalists. Nominees may include, for example, educators, lawyers, judges, scholars, librarians, students or ordinary citizens. The most deserving recipient will be someone who has made a significant contribution regardless of how much public attention it has received. 

Send nomination letters via email to Kathryn Montalbano, Coordinator, Scripps Howard First Amendment Center, at kathryn.montalbano@uky.edu, by Friday, October 13th.

Chris Winkle, KBA President & CEO, stops by for a quick interview with award winning morning show hosts, Brian & Trisha, on Quicksie 98.3. The morning show broadcast live from the lobby of the Rivercenter Marriott in Covington on the morning following KBA's annual conference.

Pictured (L-R): Bill Evans, Brian Walker, Trisha Caudill & Chris Winkle

We want to promote YOU! Send us your staff additions, promotions and special events. Email Chris at chris@kba.org

IT'S TOUGH OUT THERE

Attitude is contagious – good and bad.  When there is uncertainty in the economy, local events like fires, floods, or other natural disasters, developing a "wait and see" attitude is easy. In my experience, there are three types of people selling today:

1. Those who are making things happen - Victors – accept difficulty as an opportunity to increase their knowledge impact and find new ways to serve their clients.
2. Those who watch things happen - Victims – These are the people with a negative attitude.  Circumstances are not what they want them to be, so they move to "someday isle." Someday, I'll learn about digital. Someday, I'll learn about AI, and eventually, things will get better, but man, it's tough out there, and there is nothing I can do about it.
3. Those who wonder what happened.  These people see the change around them but don't dare to get beyond their comfort zone, adopt new habits, learn new things, and grow. They bury their heads in the sand and "hope" things improve.

Recently, I had the honor and privilege of participating in a leadership meeting with a broadcast company that epitomizes what radio can be.  Live, local, and community-minded people who are passionate about what they are doing. I'm always inspired when I attend a sales meeting.  We do great work, and it's fun to hear it firsthand. 

Pluralistic Ignorance is a term psychologists use to describe the phenomenon in which we're all alone.  Our market is different. Nobody else has these issues.  Wrong.  We all struggle with similar problems, and when you pull a passionate group of people together doing similar work, you see it so clearly.  In that spirit, I'm sharing my meeting recap because they are not the only company dealing with these issues, and the ideas and advice we came up with may benefit you. 

Our clients need three things that we can provide:

• Hope – They need to be assured that the future is bright.
• Vision – They need to be shown what the future can be.
• Plan – They must know how to make the future vision come to life.

We can provide that by getting close to them and understanding what they are trying to accomplish and what they are dealing with in terms of problems. The new RAB CNA system, found here, can help you get close.  

Here are the ideas we discussed to move us forward with passion:

1. Schedule customer needs analysis meetings with the top 20% of your accounts before the end of the year.  Use the system to uncover THEIR problems, challenges, and the barriers to them enjoying more success.
2. Use the information learned in your diagnostic to create a plan to solve their problems.
3. Appreciation Fridays – Pick a day (regularly, like once a month) and call the top 20% of your clients to thank them. Thank them for their business, what they do for the community, how well run their business is, whatever it is. Find one or two things to compliment them about and thank them.
4. Look at the RAB co-op directory. Use the advanced search section and search for all the manufacturer co-op plans that pay 100% but expire at the end of the year. There are 350 plans based on this morning's search. 3-Billion dollars of co-op money goes unspent each year. Search for 100% plans and get more than your fair share.

What's the right next package? What's the correct pricing to get them to buy? How can we make more presentations? How can we get more proposals out there? Something's gotta stick. We need to work harder to see more people. It's a numbers game… That's the thought process trap we fall into as managers.  The problem is all those problems are OUR problems.  We must focus on client problems. This starts with getting closer to them than ever before.  They want help, they need help, and sometimes they want to vent. Focus on solving client problems, and almost magically, your problems will disappear.

Make it happen, watch it happen, or wonder what happened.  The choice is yours. You have the power, the resources, and the passion to make big things happen for your clients and your community.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

Your active KBA membership entitles you to complimentary access to RAB's online certifications.

NOVEMBER 16, 2023

KBA Board of Directors Meeting - Bowling Green, KY

*All times shown are Eastern

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