MARCH 7, 2024

A delegation of radio and television broadcasters from across Kentucky participated in KBA's annual DC Fly-In yesterday on Capitol Hill in Washington, DC. The group was fortunate to meet in-person with Kentucky's Congressional leaders and staff members. The two primary topics that were discussed this year were: the AM for Every Vehicle Act and the Journalism Competition and Preservation Act (JCPA).

The Kentucky Broadcasters Association mourns the passing of former Lexington new anchor, Mike Barry. Throughout his career, Barry had more than 45 years of experience in radio and television broadcasting, production, instruction, and sales.

Along with his work at WLEX-TV, Barry worked as a news anchor and producer at TV stations in Nashville, TN, and Cape Girardeau, MO.

During his TV news career, Barry was secretly battling an alcohol addiction, and despite relapsing once, he was able to overcome it.

For 15 years, Barry served as CEO of People Advocating Recovery (PAR), a Kentucky nonprofit working to eliminate barriers to recovery from addiction. Barry announced his retirement from that position in 2022.

During his time with PAR, Mike testified before the Kentucky state legislature and helped pass new laws regarding treatment for individuals with substance use disorder. He also highlighted the addiction crisis as a leading healthcare issue in the state.

"Mike Barry created the foundation of People Advocating Recovery and is responsible for the organization’s growth and success," said Donna Hillman, PAR board advisor, person in long-term recovery, and retired federal and Kentucky state employee. "Thanks to his leadership, thousands of individuals have found their recovery pathway and many more have been able to join us in the fight against addiction."

A reminder to Sage EAS users to update your firmware to Rev 96 before March 11, 2024 to meet the FCC rules regarding CAP Prioritization and national message text. Any Model 3644 Sage Digital ENDEC originally purchased new from dealer stock after December 12, 2021 is eligible for a free Rev96 update. This includes serial numbers B418750 to B429999. Once you have purchased an update, or if your serial number is in the free range of B418750 through B429999, you can go to the download page HERE and follow the steps there. You must have Rev95 installed before you can install Rev96.

Discover updated information and new strategies to help you capture more than your fair share from your local auto dealers! John Tkac's extensive experience in helping broadcasters understand and gain respect from dealers in their market will provide valuable insight into why dealers do what they do and what they absolutely need in a trusted marketing partner. Don't miss this exciting opportunity to revolutionize your approach to working with local dealers. This session will be informative, engaging, and filled with many practical tips you can immediately implement in your local sales strategy. Be sure to register and mark your calendar!

LBS Webinars are provided as a complimentary member service to active KBA member stations.

Paisley Dunn-Banks and Cricket Waford from Seven Mountains Media living their best life at the Country Radio Seminar in Nashville.

We want to promote YOU! Send us your staff additions, promotions and special events. Email Chris at chris@kba.org

P = M * V

In Physics, momentum is represented by a P, so the equation is P = Mass times Velocity.   Physicist Isaac Newton’s second law of motion is that the change of momentum equals the force acting upon the particle. Meaning momentum can be either forward or backward depending on which way the forces are pushing.  In life, business, and sales, we always want FORWARD momentum.

Dan Rockwell, The Leadership Freak, in his recent blog, describes how a series of small wins maximizes the forward momentum.  He suggests that the keys to leveraging this positive momentum are:

1. Develop people – If it’s only about the numbers, people are tools
2. Where comes before how – Describe where you choose to go before how
3. Practice 5x encouragement – Encourage 5x more than you correct
4. Focus on learning – What are we learning, how can we do better?
5. Take Action quickly – Delay kills momentum
6. Keep spinning after winning – Momentum is a series of successful endings that enable beginning again.

As a new manager, unintentionally, of course, I killed my team's momentum with a simple question:  What did you sell today?  I wasn’t celebrating the little victories with them; I was seemingly only interested in the result – the sale.  As a more mature manager, I recognized that to restore momentum and confidence, I had to ask the right question:  What success did you enjoy today?  This allowed my team to brag about little victories along the way to making sales rather than fearing seeing me in the hallway for the dreaded question.

What resonates with me from Rockwell’s blog is the 5x encouragement.  As managers and leaders, we have precious resources in our care – our people. I’ve never heard anyone on my team say, “Jeff, if you praise me one more time, I’m going to leave!”

So today, as you meet with your most important resources, make sure they leave feeling encouraged and empowered rather than chewed up and spit out for the week ahead.  They get enough of that on the streets.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

Your active KBA membership entitles you to complimentary access to RAB's online certifications.

MAY 16, 2024

9:00am - KBA Board of Directors Meeting - Lexington, KY

AUGUST 15, 2024

9:00am - KBA Board of Directors Meeting - Louisville, KY

NOVEMBER 21, 2024

9:00am - KBA Board of Directors Meeting - Bowling Green, KY

*All times shown are Eastern

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