|
KBA DELEGATION IN WASHINGTON
ANNUAL DC LOBBYING TRIP
| |
A delegation of radio and television broadcasters from across Kentucky participated in KBA's annual DC Fly-In yesterday on Capitol Hill in Washington, DC. The group was fortunate to meet in-person with Kentucky's Congressional leaders and staff members. The primary topics that were discussed this year were: AM for Every Vehicle Act, Ownership Rules, Local Radio Freedom Act and Advertising Deductibility. | |
|
2025 KBA LEGACY AWARDS
NOMINATIONS NOW ACCEPTED
| |
|
KBA's Awards Committee is now accepting nominations for the 2025 Legacy Awards. Awards will be presented as part of the Excellence In Broadcasting Awards ceremony on Monday, September 15, 2025 in Owensboro.
KBA Legacy Awards include: Al Temple Award, Clarance E. Henson Technology Award, Kentucky Mic Hall of Fame Award, J.T. Whitlock Life Service Award and the Ralph Gabbard Distinguished Kentuckian Award.
To learn more or to submit a nomination, please click HERE. The deadline to submit a nomination is May 31, 2025.
| |
|
LBS WEBINAR
TUESDAY, MARCH 11 @ 12:00PM EASTERN
| |
|
How You Can Drive Record Sales for Auto Dealers Today
John Tkac – LBS Automotive Expert
YOUR LOCAL AUTO DEALER’S STAIR STEP CASH MARCH MADNESS!
With 2024’s political advertising season in the rearview mirror, the retail auto industry is already gearing up for what could be the highest volume year in decades!
Dealers have plenty of supply and manufacturers are pushing hard to increase market share. Certain manufacturers are backing this effort with extreme incentive and rebate programs, providing broadcasters with a compelling story as they enter the showroom. LBS Auto Expert, John Tkac, reveals how to cash in on this dynamic time for your local dealer.
This session is a MUST for sellers, sales managers, and station owners. Don’t miss out! Click HERE to register.
| |
|
PLANNING AHEAD
ANNUAL EEO REPORT DUE APRIL 1
| |
The annual EEO public inspection file report for station employment units that have five or more full- time employees and are comprised of radio and/or television stations licensed to communities in Kentucky, must by April 1, 2025, upload to their Public Inspection File and post on their station website a report regarding station compliance with the FCC's EEO Rule during the period April 1, 2024 through March 31, 2025. A more detailed review of station EEO obligations and the steps for implementing an effective EEO program can be found HERE. | |
|
NATIONAL APPOINTMENT
WINKLE JOINS NASBA EXECUTIVE COMMITTEE
| |
The National Alliance of State Broadcast Associations (NASBA) held its annual business meeting earlier this week in Washington, DC. During the meeting, KBA President Chris Winkle was elected to join the NASBA Executive Committee for a 5-year term. Winkle immediately takes over as Secretary/Treasurer and will serve as NASBA President in 2028. | |
|
RELAX, UNWIND & UNPLUG
KBA INTRODUCES IN-DISTRICT HAPPY HOURS
| |
|
KBA is pleased to introduce a new member service called OFF-AIR Happy Hours, held quarterly in districts across the state. OFF-AIR Happy Hours were created to recognize your hard work and dedication with a relaxing social event to network with fellow broadcasters. The first OFF-AIR Happy Hour will be held on the first day of spring in Bowling Green.
WHEN: Thursday, March 20, 2025, 5:00 - 7:00pm central
WHERE: Novo Dolce, 651 US 31W Bypass, Suite 101, Bowling Green
WHO: All KBA members are welcome to attend
To assist us with headcount for food and drinks, please preregister HERE.
| |
|
THIS WEEKS MEMBER PIC
KENTUCKY PROUD
| |
2025 KBA Board Chair Julie Milam and KET's Julie Schmidt showing off their pride for Kentucky during the NAB's State Leadership Conference, held earlier this week in Washington, DC. | |
We want to promote YOU! Send us your staff additions, promotions and special events. Email Chris at chris@kba.org | |
|
PRACTICE MAKES PERFECT, BUT WAIT...
As the cliché goes, “Practice makes perfect.” Fair enough. The question is, what are you practicing? Are you practicing excellence, or are you practicing negativity, excuse-making, and a victim mentality? Logistically, behaviors you repeat over and over would fall under the definition of “practice.” So, by analyzing your mindset over this past week and your behaviors, you can see what you’re practicing.
Marketing guru Seth Godin says there are two simple rules of practice:
- You get better at what you practice
- Everything is practice
Look around your team, company, or even your circle of friends, and you may be shocked by what people practice daily. If you consider each moment a repetition, what are most people practicing? Many are practicing getting mad on social media. Others are practicing the art of victim mentality and focusing on how they have been wronged. Still, others are practicing the art of excusing making; the economy, the political climate, and the senior sellers have all the best accounts.
What are you practicing?
Since I believe we all have an internal desire/need to get better, here are three strategies to ensure you are practicing the right behaviors:
-
Behavioral Tracking and Self-Reflection - Successful professionals often engage in self-reflection to assess whether their actions align with their goals. Media salespeople can track their daily activities and determine if they’re practicing the behaviors that lead to successful sales, such as relationship-building, active listening, and offering tailored solutions. Regular self-assessment can highlight areas where practice needs refinement.
-
Focus on Skill Mastery Through Deliberate Practice - Simply repeating a behavior is not enough to improve—it must be done with intent. Deliberate practice involves identifying specific skills or tasks that need improvement, breaking them into smaller components, and practicing with feedback. As Media salespeople we can identify key aspects of our sales approach (e.g., presenting proposals, handling objections) and focus on refining those behaviors incrementally to achieve better results.
-
Feedback Loops from Peers or Mentors - Studies on skill development highlight the importance of feedback in correcting and honing behaviors. Media salespeople can benefit from seeking regular feedback from peers, mentors, or managers to ensure they are practicing the correct behaviors. Constructive criticism and advice can guide them toward the most effective sales techniques and prevent the reinforcement of ineffective habits.
These points can help salespeople ensure they’re not just repeating actions but practicing behaviors that will drive success in media sales. The fantastic trumpet player Louie Armstrong said: Amateurs practice until they get it right; professionals practice until they can’t get it wrong.”
You must answer the key question: “What are you practicing?”
| |
Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn. | |
|
MARCH 20, 2025
5-7:00pm central - KBA Off-Air Happy Hour - Bowling Green
MAY 15, 2025
9:00am - Board of Directors Meeting - Louisville
AUGUST 21, 2025
9:00am - Board of Directors Meeting - Lexington
NOVEMBER 20, 2025
9:00am - Board of Directors Meeting - Bowling Green
SEPTEMBER 14-15, 2025
Annual Conference & Awards - Owensboro
*All times shown are Eastern
| | | | |
