NOVEMBER 10, 2022

NEW RADIO PEP SPONSOR

KENTUCKY VOICES FOR HEALTH

The Kentucky Broadcasters Association welcomes Kentucky Voices For Health as a new PEP sponsor. The 3-month radio only campaign begins on Sunday, November 13th. Your pledged airplay participation in KBA's PEP program is greatly appreciated and funds valuable member services throughout the year.

TRAFFIC & SPOT

NAB SHOW REGISTRATION IS OPEN

CENTENNIAL KICKS OFF WITH 2023 SHOW

The 2023 NAB Show is scheduled to take place in Las Vegas April 15-19. The show will help usher in the NAB’s 100th anniversary.


“As we mark our centennial, we also celebrate the possibilities ahead and the incredible power of NAB Show in shaping the next generation of media and entertainment,” Chris Brown, the executive vice president and managing director of NAB Global Connections and Events, said in a statement. “We look forward to delivering an exceptional experience for our community in this milestone year and into the future.”


For more information about the 2023 NAB Show, including registration, visit the 2023 NAB Show website HERE.

KY EMERGENCY ALERT SYSTEM

2023 REQUIRED MONTHLY TEST SCHEDULE

The 2023 Kentucky EAS Required Monthly Test schedule has been released and is available for download using the link below.

2023 RMT SCHEDULE

RETAIN KENTUCKY

RADIO PSA'S AVAILABLE FOR BROADCAST

Retaining Employment and Talent After Injury/Illness Network (RETAIN) Kentucky is a federally funded initiative exploring stay-at-work/return-to-work strategies. It also works with employees, employers and health care providers to address issues.


RETAIN Kentucky services are free in all 120 counties to participants who receive support to identify their stay-at-work and return-to-work goals and connections to community resources, as needed.


Two PSA's, voiced by Carl Nathe, are available HERE.

THIS WEEKS MEMBER PIC

HORSING AROUND

Larry Smith and Nancy Cox wrapping up live coverage of the Breeders' Cup on WLEX-TV in Lexington.

JEFF SCHMIDT'S SALES TIP OF THE WEEK


ARE YOU TO NICE?

Twice this week I’ve had conversations with managers who have challenges with a seller.  Essentially the issues were the same.  The seller was a solid biller if not the top, and they were taking shortcuts, or not doing the things that made them successful in the first place.  Both managers indicated that they have talked about it with the seller and nothing changes.  Knowing these managers as I do, I suggested that they had given up control (temporarily) to their respective sellers.  They both admitted to being “to nice.” 


Being nice is not a sin. It’s actually welcome. What happens often, and I just had this on another call with a manager today, they see that being nice and holding people accountable is in conflict. They are not. In fact, you are being nice WHEN you hold them accountable because they improve because of the accountability. The mean and nasty thing to do is ignore the issue and let it fester and let them fail. That’s not nice.

 

As I share in training, discipline is not something you do TO someone, it’s something you do FOR someone because of your kindness and “love.”

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.
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DATES TO REMEMBER

NOVEMBER 16, 2022

Small Market Radio Roundtable - Dayton, OH


*All times shown are Eastern

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