MAY 11, 2023

GOODMAN LEAVES WLEX

FAMILY HEALTH ISSUES A PRIORITY

Chris Goodman, who has been on the Sunrise anchor desk since 2008, has decided to leave LEX 18 after close to 15 years with the station.


He first took a personal leave of absence in February to take care of family health issues.


"I take with me so many great memories of my time at LEX 18 and it's been an honor to have been here for nearly 15 years," Chris said. "I will hold closely memories of my time at a great television station with an unforgettable group of people!"


Goodman started at LEX 18 back in October of 2008 as the anchor of LEX 18 News at Sunrise and remained on the morning show throughout his time at the station.


"I want to recognize Chris for playing such a huge part in LEX 18 News at Sunrise’s success. Chris was the constant on the morning anchor desk. He was always prepared, engaged, and committed to the station’s success," said Brian Neal, LEX 18 News Director. "Through it all, he was a trusted, reassuring voice for our loyal morning viewers, while providing a lot of laughs along the way."

UPDATE: SCHOLARSHIPS

  • RECIPIENTS TO BE ANNOUNCED IN NEXT WEEKS KBA NEWSLETTER

WEBINAR SERIES

THURSDAY, MAY 18TH @ 1:00PM ET

"It’s What Comes out of the Speaker that Counts"

Larry Wilkins, CBPE, Director of Engineering Services, Alabama Broadcasters Association

Quality audio both in Radio and Television broadcasting begins with the source material and ends at the customers receiving device. Everything we do as broadcasters should be focused on ensuring our customers have a positive experience when listening and viewing our station.


Provided complimentary to active KBA member stations, in conjunction with the Michigan Association of Broadcasters. Use promo code: NASBA2023

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VIDEO STREAMING

MULTI-STATE CONVERSATION - TODAY @ 11AM ET

The Ohio Association of Broadcasters has an informal workgroup that meets monthly to share ideas and best practices for video streaming. The OAB has been kind enough to invite KBA members to participate.


If you are video streaming (or thinking about video streaming), please join in. A video streaming resource page is available here (password: Stream!). The page includes equipment lists, sales packages, and links to recordings of our prior meetings.


Join the conversation today at 11AM ET by clicking HERE.

RAB CERTIFICATIONS

NO COST TO KBA MEMBER STATIONS

What is better than RAB certification courses? Well, FREE RAB certification courses! Yes, FREE! RAB’s highly acclaimed online certification courses are available to members of the Kentucky Broadcasters Association at no additional cost to YOU! These associations provide FREE RAB training, but quantities are limited so if you need training don’t wait. This offer includes Radio Marketing Professional, Certified Digital Marketing Consultant, and Certified Radio Marketing Consultant providing options for a sales team of diverse experience levels.


To see a description of courses and get started, click HERE.

2023 LEGACY AWARDS

DEADLINE FAST APPROACHING

KBA's Awards Committee is now accepting nominations for the 2023 Legacy Awards. The awards will be presented as part of the Excellence In Broadcasting Awards ceremony on Monday, September 25th at the Northern Kentucky Convention Center.


KBA Legacy Awards include: Al Temple Award, Clarance E. Henson Technology Award, Kentucky Mic Hall of Fame Award, J.T. Whitlock Life Service Award and the Ralph Gabbard Distinguished Kentuckian Award.


DEADLINE TO SUBMIT A NOMINATION IS JUNE 2, 2023

LEARN MORE & NOMINATE

THIS WEEKS MEMBER PIC

CORNING AROUND

We have no words... 🌽


(pictured above: Paul "Corn Cob" Tinkle and former NAB EVP, John David)

We want to promote YOU! Send us your staff additions, promotions and special events. Email Chris at chris@kba.org

WHEN DO I GIVE UP?


Ed sent an email with an excellent question we all struggle with from time to time. 


“One issue I struggle with is knowing when to cut bait on cold-calling clients with whom I don't have a relationship & have never had a business conversation. Is there an average number of maximum cold calls (Phone & visit) that if made and the contact still isn't established should indicate it’s time to stop wasting energy? Thank you!”


The answer is not an easy one because there are many factors. Let’s start with some questions: 


  • What put them on your radar in the first place? 
  • Why do you feel like they are a viable client worthy of your investment of time? 
  • What do you know about them at this moment, without talking to them that leads you to believe you can help?


Harsh reality: They are not returning your calls because you have not given them a compelling reason. In other words, you have not demonstrated enough "value" in whatever contact you've had to cause them to invest the time to return the call. Please don't take offense, I've cautioned that it was harsh, but look at your own experience. What calls do you return? People you know or things that have relevance, significance, and value in your life. Calls that don’t meet those criteria don't get returned. Clients are people too. If you’re having trouble getting calls returned, I would encourage you to answer the questions that we posed up front. Start your contact with the client on that basis. Tell them why you are calling, what you have done to prepare for the call, and why you think they can help. 


In my experience you must answer five questions that every client has (but will never tell you they have) before they will meet with you:


  1. Why are you calling? 
  2. What is going to happen if I meet with you?
  3. What’s in it for me?  
  4. Who are you and why should I listen?  (Trust/credibility)
  5. How long will this take?


Want more calls returned? Stop making cold calls. Do more pre-call planning before you make the call. Answer the client’s five unstated questions. The more curiosity, value, and interest you can establish before making the call, the more likely you will be able to have the call returned or accepted.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

Your active KBA membership entitles you to complimentary access to RAB's online certifications.

DATES TO REMEMBER

MAY 18, 2023

9:00am - KBA Board of Directors Meeting in Bowling Green


SEPTEMBER 24-25, 2023

KBA Annual Conference @ Northern Kentucky Convention Center


SEPTEMBER 28, 2023

Midwest Broadcast & Multimedia Technology Conference in Columbus, OH


*All times shown are Eastern

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