OCTOBER 20, 2022

SIGNING OFF

WSON'S BILL STEPHENS RETIRES AFTER 40+ YEARS

Bill Stephens has been in the business for over 40 years, spending 38 of those in Henderson. During his time at WSON, Stephens won a Citizens Award and most recently was awarded Hometown Hero by the Henderson Rotary Club.


Stephens spoke of the many stories that stood out to him throughout his career, like the C-130 crash 30 years ago, and several major weather events. He says over his entire career he will always remember the support from the community.


“Henderson really is a special place and people rally around each other and that’s what I really like about the atmosphere here,” Stephens said. “It’s a giving community and it’s a very caring community and so that’s why I’ve cared so much for it and I’ve done it for so long.”


Stephens plans to serve the community by running for Magistrate.  He will also continue producing the nationally syndicated radio show, Wedding Planning with Pem.

2022 KBA AWARDS EVENT

AVAILABLE NOW ON-DEMAND

KBA's Legacy & Excellence in Broadcast Awards were presented on Monday, September 26th in Owensboro.  If you were unable to attend or would like to watch the event again, please click the link below.

WATCH NOW

SMALL MARKET RADIO ROUNDTABLE

NOVEMBER 16TH

Please join the Indiana, Kentucky and Ohio Broadcasters Associations for a Small Market Radio Roundtable, an in-person meeting of small market radio owners and general managers. 


The roundtable will be held on Wednesday November 16th from 10AM-3PM at the Marriott University of Dayton1414 S. Patterson Blvd. in Dayton.  There is no cost to attend the meeting and lunch will be provided.  


The purpose of the meeting is to provide an opportunity for small market radio owners and managers to share ideas and best practices.  


We are delighted that Paul Jacobs from Jacobs Media will be joining us to lead the morning session focused on the future of radio.  Paul will present his vision of radio today and in the future and facilitate a discussion about how small market stations can enhance their local impact by understanding their audience and identifying new areas of opportunity. The afternoon session will be an open discussion about issues most important to you.  

REGISTER NOW

KBA ANNUAL MEMBERSHIP MEETING

WEDNESDAY, OCTOBER 26 @ 10AM ET

KBA's Annual Membership Meeting to be held virtually on Wednesday, October 26, 2022 at 10:00AM ET.  Click the link below to register.

REGISTER FOR ANNUAL MEETING

NEW LEADER AT SUMMIT LOUISVILLE

KBA WELCOMES CHRIS ALLISON FROM KANSAS

SummitMedia, LLC announced the appointment of Chris Allison as president and market manager of its Louisville operation. Allison moves from SummitMedia’s Wichita, Kansas, cluster, where he served as General Sales Manager since 2020. Prior to that, he was both sales director and on-air host at The Game, ESPN Charlotte.



“I’m grateful for the opportunity to continue leading SummitMedia in this capacity. I look forward to leading the Louisville team nurturing relationships with local business owners to develop marketing strategies, while increasing SummitMedia’s revenue."

THIS WEEKS MEMBER PIC

BIRDS OF A FEATHER

Tim Smith of WWKY in Winchester interviews Brit Reese from Washington State.  Brit travels with 6 macaws, 2 dogs and 2 horses.  The oldest macaw, named Rudi, is 32 years old and has a vocabulary of about 220 words. Tim struggled to get a word in after Rudi warmed up. 😊 

JEFF SCHMIDT'S SALES TIP OF THE WEEK


PLACE YOUR BETS

Mark Gordon leads the Missouri Broadcaster’s Association.  Last week I had the pleasure of spending the day with Mark and other association leaders thanks to Chris Winkle at the Kentucky Broadcasters Association. We spent the day at the Keeneland horse track in Lexington, Kentucky.  The reason I mention Mark over the others is that for both of us, this was our first time at a horse track and our first-time betting.  For those of you who have been through some RAB training, we were in phase one of learning, Unconscious Incompetence – We didn’t know what we didn’t know.  Because we were new to the scene, we had an instant affinity.  You might say it was the blind leading the blind.  We placed identical bets in the first race and won.  We were elated, we felt like we knew what we were doing, and we were confident to continue betting.

Then it happened – We lost races two and three and both got discouraged and stopped betting and started enjoying the day.  Or so I thought.  On our way out of the park, we both admitted to doing some additional betting later in the day with mixed success. Both of us had sought the counsel of others with us who were experienced at picking and betting the horses, which lead to our success.


From this experience I identified 5 lessons that the track taught me about success in sales and leadership:


  1. You can’t win if you don’t get in the game – frequently they mentioned horses who were scratched from races.  Those horses never won.
  2. You don’t have to win every race to be successful – Some of the most famous horses; Secretariat, Sea Biscuit, and Seattle Slew, didn’t win every race, but over their career they were successful
  3. Get as much knowledge as you can – For Mark and me it was seeking counsel from mentors at the track, looking at the tip sheets, etc.  The more knowledge you have the better your odds at success.
  4. Past Performance is not a guarantee of future success – If you get careless because you’re winning, it will cost you. The fundamentals are non-negotiable.
  5. You don’t always have to be number one to win – in horse racing the payouts also include 2nd place (place) and 3rd place (show) so being number one is not the only way to success. 


There were 10 races on the day at Keenland.  Neither Mark nor I won every race.  But at the end of the day combining the winnings and the losses, we came out ahead.  For me, I was ahead by a whopping $14.32 cents.  Smaller wins feel as good as big wins!

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.
Your active KBA membership entitles you to the following:
DATES TO REMEMBER

OCTOBER 26, 2022 @ 10AM ET

Annual Membership Meeting


OCTOBER 28, 2022

Midwest Broadcast & Multimedia Technology Conference - Columbus, OH


NOVEMBER 16, 2022

Small Market Radio Roundtable - Dayton, OH


*All times shown are Eastern

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