MARCH 23, 2023

IMPACT BROADCAST AWARDS

ENTRY WINDOW OPENS MONDAY

The entry window for the 2023 KBA Impact Broadcast Awards will open on Monday, March 27th. Spend a few minutes getting acquainted with the rules, categories, entry and payment process. The entry fees remain the same as 2022. Only active members of the KBA are qualified to enter.



Awards will be presented in conjunction with KBA's Annual Conference in September. A special social event and awards presentation will be held on Sunday, September 24th at Great American Ballpark in Cincinnati. The event will also feature the Cincinnati Reds final home game of the season.

CONTEST RULES & ENTRY INFO

SMALL MKT RADIO ROUNDTABLE

AT GREAT AMERICAN BALLPARK - LIMIT 15 PER STATE

Tuesday, April 25TH - 11:00am - 5:00pm

Great American Ballpark in Cincinnati

KBA, OAB and IBA are proud to partner for a Small Market Radio Roundtable on April 25th in Cincinnati. Registration is now open for members of each association, however due to space restrictions, registration is limited to 15 attendees per state.


Registration includes the roundtable session, lunch, access to the Reds Hall of Fame & Museum and entrance to the Executive Super Suite to watch the Cincinnati Reds battle the Texas Rangers at 6:40pm.


The speaker and facilitator for the roundtable will be Steve Wexler of WEXL Coaching, who spent more than 40 years working radio in markets around the country and now provides leadership and team coaching. Steve will provide a brief presentation and facilitate our discussion about topics of importance to you.


A very small room block for the night of April 25th is available here at a discounted rate of $200.00.

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LIGHTS, CAMERA, ACTION

KET TO SPOTLIGHT IMPORTANCE OF LOCAL RADIO

From KET's Chip Polston...


KET's Kentucky Life crew wrapped up a busy week of production in Cadiz with our friends at WKDZ Radio! They’ve built an absolutely phenomenal collection of radios and memorabilia there that is a sight to behold - it’s a history lesson in how radio came to be an integral part of everyday life. But beyond that, there’s a story there I’ve been wanting to tell forever. WKDZ is a master class in why local radio matters - at a time when many small communities are losing their stations. As you’ll learn when the story airs, their work on the night of the Western KY tornado and in the weeks that followed was nothing short of amazing.


The segment will air on KET in late May. We will alert you in advance of the air date.

REMINDER:

ANNUAL EEO REPORT DUE APRIL 1ST

We mentioned in last weeks newsletter, but worth repeating, that the Annual EEO Public Inspection File Report is due for Kentucky stations, that have five or more full-time employees, on April 1st. Stations must upload to their Public Inspection File and post on their station website, a report regarding station compliance with the FCC's EEO Rule during the period April 1, 2022 through March 31, 2023. A more detailed review of station EEO obligations and the steps for implementing an effective EEO program can be found here.

KBA'S WEEKLY NEWSLETTER

ARCHIVED FOR YOUR CONVENIENCE

Did you miss a weekly newsletter? Do you need to refer back to an article in a past newsletter? No problem! KBA's weekly newsletters are archived on our website under the RESOURCES tab.

THIS WEEKS MEMBER PIC

NEWSHOUND IS ALL PAWS

WPSD-TV multimedia journalist Blaine McDonald brought her dog "Bazzi" to the Local 6 newsroom last week. Bazzi fit right it but his typing skills were a little ruff 🐶.

We want to promote YOU! Send us your staff additions, promotions and special events. Email Chris at chris@kba.org

THE CREATIVE PROCESS


Recently, we presented our Radio Sales Essentials full-day training to another great group.  I always learn so much from these sessions about what sellers are thinking, afraid of, and struggling with.  One of the questions that always comes up is on the subject of creativity.  Where do we come up with the ideas for our clients that we turn into commercials?


The advice is always that the Customer Needs Analysis (C N A) is the best place to start.  As you learn about the business, you learn about the details of what’s important to the business owner and her customers you start to see patterns emerge.  Things that set that business apart.  One of my favorite questions in a C N A is asking the client how they got into the business, or why and how they got to where they are.  Everyone has a story, and everyone loves to hear a good story.


Peter Drucker, the father of modern management once said: “We know nothing about motivation, all we can do is write books about it.”  I think the same can be said about creativity and the creative process.  Thousands of books exist, yet we still struggle.  


In Luke Sullivan’s book:  Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads I uncovered a 5-step process of creativity.  At the RAB we teach the 7-Steps to selling because having a repeatable process makes the complex work we do easier.


James Webb Young, a copywriter from the 1940s, laid out his five-step process of idea generation that holds water today. 


  1. Gather. You gather as much information on the problem as you can. You read, you underline stuff, you ask questions, you visit the factory. 
  2. Attack. You sit down and actively attack the problem. 
  3. Walk away. You drop the whole thing and go do something else while your subconscious mind works on the problem. 
  4. Eureka!” 
  5. Boom.  You figure out how to implement your idea.


What really resonated with me was number 3.  Drop the whole thing and do something else.  Seems the more we think about a problem, the less likely we are to solve it.  Gather all your information, give it some thought, attack the problem, then walk away and let your mind go to work for you.


The next time you’re stuck writing a piece of copy, or coming up with a creative idea for your clients, walk away.  Let it ruminate in your mind and you’ll likely be amazed when you have that “Eureka” moment.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

Your active KBA membership entitles you to complimentary access to RAB's online certifications.

DATES TO REMEMBER

APRIL 25, 2023

11:00am - Small Market Radio Roundtable @ Great American Ballpark


MAY 18, 2023

9:00am - KBA Board of Directors Meeting in Bowling Green


SEPTEMBER 24-25, 2023

KBA Annual Conference @ Northern Kentucky Convention Center


SEPTEMBER 28, 2023

Midwest Broadcast & Multimedia Technology Conference in Columbus, OH


*All times shown are Eastern

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