MAY 18, 2023

A HISTORIC WIN FOR BROADCASTERS

PROPOSAL WOULD REDUCE REGULATORY FEES

Late Monday afternoon, the FCC released the annual Notice of Proposed Rulemaking document in which it sets forth the regulatory fee amounts that it proposes for each category of fee payor to pay come September. 


This year, in connection with its establishment of the new Space Bureau, the FCC’s discussion of its methodology contains a more detailed analysis of whether certain of its employees are doing work that can be said to benefit a specific category of fee payor. That analysis results in a number of reallocations of employees from its “indirect” or “overhead” classification, which is paid for by all fee payors, to its “direct” classification, making those employees and attendant overhead the responsibility of the regulatees of the core bureau that benefit from the employee’s work. 


As a result of various of the FCC’s headcounting proposals, radio fee payors will generally see a reduction of about 5.4% in the amounts they pay for FY 2023 over what they paid in FY 2022 if the proposed fees are adopted. A chart comparing the fees proposed for FY 2023 to those paid in FY 2022 is available here.


Many of the process streamlining proposals will substantially benefit broadcasters who need to seek relief from fees at whatever level they are set, and generally seem to be positive developments that broadcasters would support. The proposal for a regulatory fees “layaway” process in particular would require the FCC to undertake a lot of work and deal with thorny questions such as how it can collect money before it has determined the amount of money that is due and how to deal with any potential refunds. Once the money has gone to the Treasury, it will not be easy to get back. The Commission is not going to develop this system unless there is enthusiasm for it. Therefore, any broadcasters who would be interested in such a proposal should not sit on the sidelines.


Comments on the Notice of Proposed Rulemaking are due on June 14, 2023. Reply Comments are due on June 29, 2023.

PROTECTING AM RADIO

LEGISLATION INTRODUCED IN CONGRESS

Bipartisan legislation to preserve AM radio in all automobiles was introduced yesterday. Leading the “AM Radio for Every Vehicle Act” are Senators Ed Markey (D-MA), Ted Cruz (R-TX), Tammy Baldwin (D-WI), Deb Fischer (R-NE), Ben Ray Lujan (D-NM), and J.D. Vance (R-OH), and Representatives Josh Gottheimer (D-NJ), Tom Kean Jr. (R-NJ), Rob Menendez (D-NJ), Bruce Westerman (R-AR), and Marie Gluesenkamp Perez (D-WA). 


The proposed legislation would:


  • Require the Secretary of Transportation, within one year of enactment, to issue a rule under which motor vehicles made or imported into the US would be required to include an installed device, as standard equipment, that can receive AM radio (including analog) signals and play AM content;
  • Ensure that AM is conspicuous to the driver in the dash;
  • In the period between enactment and prior to the Transportation Secretary issuing the new rule, require motor vehicles that do not include AM radio to be labeled as such to consumers in a clear and conspicuous manner; and
  • Direct the GAO to report on whether an alternative communication system for delivering EAS alerts exists that is as reliable and resilient as AM broadcast stations.


Take action today and thank your member of Congress for supporting the AM Radio for Every Vehicle Act if they are a cosponsor or urge them to stand up for radio listeners by supporting this bill.

ACT NOW

SCHOLARSHIP RECIPIENTS

FAMILY HEALTH ISSUES A PRIORITY

KBA's Scholarship Committee has announced the 2023 scholarship recipients (shown below). Congratulations to all recipients!

KBA HIGH SCHOOL SCHOLARSHIP FUND:


Joseph Babcock - Caragh Babcock of K.E.T.

Matthew Johnson - Jamey Johnson of WMDJ-FM

Claire Ackerman - Tom Ackerman of WLEX-TV

Katherine Spellman - Brian Spellman of K.E.T.

Brendan Gilbert - Brian Gilbert of WLEX-TV

Maya Lee - Michael Lee of Bristol Broadcasting

Dawson Akers - Wesley Akers of K.E.T.

Aiden Yang - Valerie Chinn of WDRB-TV

Zachary Esarey - Tracy Esarey of WLKY-TV

Nicholas Esarey - Tracy Esarey of WLKY-TV

Ivoree Roades - Amber Rhodes of KBA

Jodan Burch - Jamie Burch of K.E.T.

Macy Jacobs - Melissa Jacobs @ WLKY-TV

William Parocai - Alex Parocai of Commonwealth Broadcasting

Perry Allan - Ryan Allan of Froggy 101.7

Elijah Barton - Cynthia Barton of K.E.T.

Brook Larimer - Brett Larimer of Bristol Broadcasting

Benjamin Jacobs - Melissa Jacobs @ WLKY-TV


HARRY BARFIELD SCHOLARSHIP:


Jordan Nunnally - WKU - Broadcasting

Ella Kays - Asbury - Media Communications

Kennedy Gayheart - WKU - Broadcasting & Public Relations

Alexa Wingate - Cumberlands - Business Administration

CONGRATULATIONS!

WHOP NAMED SERVICE TO AMERICA SEMI-FINALIST

We are proud to announce that WHOP-Hopkinsville finished as a semi-finalist for the prestigious 2023 NAB Service to America Awards! The Service to America awards recognizes the power of local broadcasting and how stations can improve the quality of life in their community. Among many projects, the award salutes their annual Rotary Club Radio Auction that WHOP has hosted for decades. The station will receive a special plaque commemorating the achievement.


Congratulations to Jeff Sisk and the entire team at WHOP for a tradition of excellence in serving Hopkinsville, Christian County, and that entire western Kentucky region.

NEW MEMBER SERVICE

POST YOUR JOB OPENINGS NATIONALLY

We are proud to introduce yet another complimentary service to valued KBA member stations. Now you can post your job openings nationally at Careerpage.org at not cost. To get started, click here and register using code: 3Sdg54

2023 LEGACY AWARDS

NOMINATION DEADLINE IS JUNE 2ND

KBA's Awards Committee is now accepting nominations for the 2023 Legacy Awards. The awards will be presented as part of the Excellence In Broadcasting Awards ceremony on Monday, September 25th at the Northern Kentucky Convention Center.


KBA Legacy Awards include: Al Temple Award, Clarance E. Henson Technology Award, Kentucky Mic Hall of Fame Award, J.T. Whitlock Life Service Award and the Ralph Gabbard Distinguished Kentuckian Award.


DEADLINE TO SUBMIT A NOMINATION IS JUNE 2, 2023

LEARN MORE & NOMINATE

THIS WEEKS MEMBER PIC

DEFENDING AM RADIO

Joe Mathis of 1230 AM WHIR in Danville speaking up for AM radio during a special feature on WLEX-TV, Lexington.

We want to promote YOU! Send us your staff additions, promotions and special events. Email Chris at chris@kba.org

HOW WOULD YOU LIKE TO MAKE 800 PROSPECT CALLS A DAY?


From selling health care, extended auto warranties, lower credit card rates, and more we’ve all received “those” calls.  It seems lately that telemarketing calls have reached a new level of annoyance.


Because I’m a perpetual student of the sales process, it took me several weeks, but I finally had a real conversation with a telemarketer. Most hung up on me when I started asking real questions. So, what’s the secret to their success?  


In a word:  Volume.


The young lady I spoke with, let’s call her Sandy, shared that their daily call goal is a minimum of 800 calls.  That’s 100 calls per hour in a typical 8-hour day.  Sounds exhausting.  Of the 800 calls she makes per day, Sandy considers it a good day when she can get 8 people to buy.  800 calls, a closing ratio of 1%, 8 sales.  Wow.


The formula sounds like something we would never want to do.  It’s classic Product Peddling behavior.  Sandy says the calls are scripted. Like we can’t tell J.  She starts with a question, “Would you like a lower interest rate on your credit card?”  A question she admits always ends with either the person hanging up or answering yes.  Then more calculated, scripted questions which allow her to pre-qualify the person on the other end of the phone, then either pass them on to a licensed agent or continue asking questions.


Last week on our Leadership MasterClass coaching session Stephanie was sharing that she has initiated Friday morning call blocks.  I remembered those and hated those, but hear me out… There is something to be said about a shared experience, a shared challenge, and shared results.  It’s really quite magical.  Stephanie enhances her call blocks with prize giveaways.  After the two hours, you get to reach in the “box” for a certificate for various prizes from restaurants to movie theatres.  Each appointment you’ve booked gives you the opportunity to reach in the box.  You get the certificate, but you can’t use it until it's signed.  And Stephanie signs it when a seller completes the meeting with the prospect. Which gives her a great chance to do a de-brief and identify how the call went and how to help the seller do even better.


Stephanie started that at the beginning of the year.  She reports that the anticipated team building is happening.  That’s the shared experience I spoke about.  And Stephanie’s stations are sold out in March for the first time in a long time.  Coincidence?  I think not.


Arm your sellers with a Valid Business Reason and have them do the recommended homework before making the calls.  What a great way to end the week, making a bunch of calls to fill next week’s calendar, and winning a free meal while doing what you’re already supposed to be doing anyway.


I could never last in the 800 call-a-day environment my new telemarketing friend was living in.  But we can try to have fun and create some team building out of a task that is required for success, but often pushed aside because nobody likes doing it.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

Your active KBA membership entitles you to complimentary access to RAB's online certifications.

DATES TO REMEMBER

MAY 18, 2023

9:00am - KBA Board of Directors Meeting in Bowling Green


SEPTEMBER 24-25, 2023

KBA Annual Conference @ Northern Kentucky Convention Center


SEPTEMBER 28, 2023

Midwest Broadcast & Multimedia Technology Conference in Columbus, OH


*All times shown are Eastern

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