JULY 21, 2022

LAST CHANCE TO ENTER

EXCELLENCE AWARDS DEADLINE IS FRIDAY

The entry window for the 2022 KBA Excellence in Broadcasting Awards closes tomorrow, Friday, July 22nd. For rules, category descriptions and instructions for submitting an entry, please click on the button below.

RADIO DIVISION:

Station of the Year

Best Morning Show

Best Talk Show

Best News Coverage

Best Sports Play By Play

Best Locally Produced Commercial

Best Digital Product

Rookie of the Year

TELEVISION DIVISION:

Station of the Year

Best Morning Newscast

Best Evening Newscast

Best Sportscast

Best Weathercast

Best Locally Produced Commercial

Best Digital Product

Rookie of the Year

The Excellence in Broadcasting Awards will be presented, along with the 2021 & 2022 Legacy Awards, on Monday evening, September 26th, during KBA's Annual Membership Conference in Owensboro, KY.

ENTER TODAY

KBA BOARD OF DIRECTORS NEWS

JEFF ANDERSON TO FILL CHAIR-ELECT VACANCY

Per KBA bylaws, earlier this week the Nominating Committee met and unanimously moved Jeff Anderson forward as the only candidate for 2023 Chairman-Elect. Anderson, General Manager for Gray Television's Lexington market, will appear unopposed on the Board elections ballot next month. 


In a corresponding move during KBA's Board of Directors meeting on Wednesday, Anderson was unanimously appointed to fill the remainder of Chad Lampe's term as Chair-Elect for fiscal year 2022. Lampe was forced to vacate the position when he left Murray State University a few weeks ago.


The Board of Directors also unanimously approved a one-time bylaw amendment allowing Chairman Tom McMakin and Past-Chairman Mark Buckles to remain in their respective seats for an additional term. The move provides Chairman-Elect Anderson a full term on the Executive Committee before ascending to Chairman in 2024.


Chairman McMakin appointed Chris Aldridge, General Manager of WTVQ-TV, to fill the unexpired term of Jeff Anderson, who was previously serving as the District Director for Television-Lexington.

MENTAL HEALTH WEBINAR SERIES

FREE FOR KBA MEMBER STATIONS

Journalists are the eyes and ears of their communities covering some of the most important stories and topics every day. From a once-in-a-generation pandemic, to protests, school shootings, and life change policy, reporters get a first-hand view of history.

 

But, that can be challenging and weigh heavy on a journalist, mentally.


The Kentucky Broadcasters Association has partnered with the Michigan Association of Broadcasters to provide these sessions complimentary to KBA member stations.  The program consists of four, structured sessions that will include psychoeducation about the impact trauma and acute stress has on individuals. Each program will include “tools” for helping journalists and broadcasters cope with and reduce the impact their job-related experiences have upon their mental health and well‐being.

 

Session 1 - July 26th at 9AM ET:

In The Moment of Trauma – What do you do to take care of yourself?

  1. Introduction to trauma and its impact on the human brain and mind.
  2. Ways to alleviate the physiological and psychological effects of trauma through polyvagal nerve stimulation, pranayama breathing, and other strategies.
  3. Group discussion based upon participant questions/input.


Session 2 - August (Date TBD):

What to do if your trauma history is triggered by your work?

  1. What is a trauma trigger? How do you know if you are being triggered?
  2. Ways to address trauma triggers with body‐focused strategies.
  3. Group discussion based upon participant questions/input.
CLICK HERE TO LEARN MORE

CELEBRATING 100 YEARS ON-AIR

CONGRATULATIONS TO WHAS RADIO

WHAS Radio, one of the longest-running stations in US, celebrated 100 years on Monday

A Louisville radio station that has been a staple in the community turns 100 years old on Monday. WHAS Radio started broadcasting on July 18, 1922. It is now one of the longest-running radio stations in the country, covering everything from Pearl Harbor to interviews with presidents.

Read More

BRYAN BARTLETT PASSES AWAY

REMEMBERED AS AN AVID MUSICIAN AND DJ

Bryan Bartlett, 60, of Lexington passed away Tuesday, July 12th, at his home. He was in the first production of Murray’s Community Theatre and together with his parents was an integral part of the theatre’s early success. He was a veteran of the U.S. Navy and served in the Persian Gulf. Following his stint as Director of Marketing at The Burt Reynolds Theatre in West Palm Beach, Florida, Bryan earned a degree in journalism from Murray State University. He went on to serve as a news director and operations manager at public radio stations including 91.3 FM WKMS (Murray, KY), 91.3 FM WUKY (Lexington, KY) and 88.9 FM WEKU (Richmond, KY).


Bryan is survived by his wife Jennifer, daughter Abigail, and a host of other family members and friends.


A funeral mass will be held on Saturday, July 30, 2022, at 10:00am at St. Leo Catholic Church in Murray. Memorial contributions are suggested to the American Humane Association or to your favorite public radio station.

THIS WEEKS MEMBER PIC

SWINGING FOR SOLDIERS

KBA President Chris Winkle, Chairman Tom McMakin along with Ambassadors Mike Feldhaus and Carl Nathe participated in Jacob Tamme's Swings for Soldiers golf scramble in Lexington on Monday. KBA has supported the charitable event since its inception 12 years ago.  The event raises money for Homes For Our Troops.

JEFF SCHMIDT'S SALES TIP OF THE WEEK


THIS MADE ME MAD

Competition is a great thing; it generally makes everybody who is competing better.  Sometimes however a competitor’s attack can sting, or downright make you mad, especially when it’s so misleading.  


As a positioning/branding strategy the only time you mention, let alone attack a competitor, is when they are doing better than you and the strategy is to try and exploit their weaknesses for your own gains.  So, in that sense, we can appreciate the fact that this competitor regards us so highly that they must attack.


Admittedly this is not the normal “sales tip” content, but as soon as we received this email from SiriusXM, the RAB team went to work curating the facts that you need in the event an advertiser, friend, or even a stranger asks you about satellite radio.


Note the subject line: Who still listens to AM/FM Radio?  Let’s answer that question and compare it to the paid-subscription model:


  • Radio reaches 218M people 18+ weekly as compared to Sirius XM’s 34M subscribers. (Sources: Nielsen, RADAR 153, June 2022; SXM Q1 2022 Results)
  • Radio reaches 93% of adults every month compared to satellite radio at 13%. (Source: Nielsen Audio Today 2022, June 2022)
  • 51% of radio listeners state that their connection with radio is a main reason why they listen and 62% of radio listeners state that radio’s on-air personalities are a main reason why they listen. (Source: Jacobs Media, Techsurvey 2022)
  • With over 15,000 local radio stations providing live and on-demand content 24/7 across a variety of formats, languages and platforms, radio delivers what the consumers want, whenever they want it.(Source: FCC, December 2021)
  • Radio is trusted more than any other media.
  • Radio doesn't just reach the community; it is woven into the fabric of a community. Radio stations bring consumers together and motivates them to act.
  • Radio is essential to consumers and communities. Time after time, when disaster strikes, radio stations are "on the ground" and often the first and only source to provide timely information and provide the support to the communities it serves.
  • Your local radio station is FREE.  


Now if a client, friend, or family member gets a solicitation from a paid-subscription service that boasts of being better than radio, you know the truth.


Your local broadcasters provide you with the content, the local information, the involvement in your community and the support in times of need like they have for over 100 years.  When the next tragedy strikes in your community it will be local radio who provides lifesaving support. When volunteers are needed to address an issue in the community it will be local broadcasters organizing the effort. No subscription needed.


Admittedly I started this tip because I was angry at the attack and felt we needed to fight back and land a few jabs of our own.  The reality is, that we should be flattered that we are so highly esteemed by our friends at SiriusXM that they felt the need to attack. The facts are the facts: Radio dominates the audio landscape.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email [email protected] or on Twitter and LinkedIn.
Your active KBA membership entitles you to the following:
KBA NEWSLETTER SPONSORED BY PEM
DATES TO REMEMBER

SEPTEMBER 25-27, 2022

KBA Annual Membership Conference - Owensboro, KY


OCTOBER 19, 2022

KBA Board of Directors Meeting - KBA Headquarters in Frankfort


OCTOBER 28, 2022

Midwest Broadcast & Multimedia Technology Conference - Columbus, OH


*All times shown are Eastern

USEFUL KBA LINKS

BOARD OF DIRECTORS

JOIN TODAY

LEGAL HOTLINES

MEMBER LOGIN

PEP PROGRAM

SCHOLARSHIPS

STAFF

WEBSITE