JANUARY 19, 2023

THIRD THURSDAY WEBINAR

TODAY @ 1:00PM EASTERN

"The Opportunities Ahead

A Broadcast Veterans View of the Future"

with Steve Wexler, Leadership Coach, Good Karma Brands


Please use discount code NASBA2023 when registering.

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RISING ABOVE SUMMIT

NEXT WEDNESDAY & THURSDAY!!

Not only will you get world class training during the Rising Above: A Virtual Sales & Management Media Summit, but on Thursday January 26th,  BMI artists Stephanie Quayle will be  performing during our lunch hour.



Stephanie Quayle is a member of CMT’s Next Women of Country and named one of the Rolling Stones Country’s “Top Artists You Need to Know.” She has performed with artists like Brett Eldredge, Jon Pardi, Carley Pearce, LoCASH, Billy Currington and more. Stephanie is turning heads as an independent artist with repeat performances on the Grand Ole Opry, ACM Awards performing her hit songs “If I was a Cowboy” and “The Lost Years.”

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CONGRATULATIONS!

FORCHT BROADCASTING ANNOUNCES PROMOTIONS

Forcht Broadcasting is pleased to announce LeAnna Bennett (shown above left) as the new General Manager of Q104, K Country, and WTCO Radio.  LeAnna has been with the radio and digital group for almost 5 years as the General Manager of WAIN in Columbia.  LeAnna brings to the new position knowledge of radio and digital broadcasting and a familiarity of the Campbellsville and Greensburg communities.


LeAnna will divide her time between the Campbellsville/Greensburg and Columbia radio markets, while initially spending much time in Campbellsville and Greensburg getting to know the stations’ partners and listening area.  “LeAnna has proven leadership abilities and has grown our Columbia radio and digital market over the past years, and I know she will bring her love for radio and digital broadcasting and her communities to her role with our WCKQ, WGRK, and WTCO stations,” said Forcht Broadcasting Radio & Digital President/CEO Mike Tarter.


Forcht Broadcasting also announces current WCKQ, WGRK, and WTCO team member Denise Gilpin (shown above right) has been named the radio groups’ Operations Manager for the Campbellsville/Greensburg stations.  Denise has nearly ten years of experience working with the radio station cluster and has been an asset to the stations’ organizational structure.  “Denise excels at organizational management and has helped our stations become more effective and efficient over the years,” said Tarter.  Denise will oversee day-to-day operations at WCKQ, WGRK, and WTCO.


“LeAnna and Denise will make a strong team leading the already productive and community-focused team at WCKQ, WGRK, and WTCO.  We look forward to being progressive in our radio and digital offerings in Campbellsville and Greensburg and to continuing our community service in our region of Kentucky,” continued Tarter.

CHILDREN'S TV PROGRAMMING

MEETING YOUR ANNUAL REPORTING OBLIGATIONS

The deadline to file the 2022 Annual Children’s Television Programming Report with the FCC is January 30, 2023, reflecting programming aired during the 2022 calendar year. In addition, commercial stations’ documentation of their compliance with the commercial limits in children’s programming during the 2022 calendar year must be placed in their Public Inspection File by January 30, 2023. Click HERE for more.

CALL FOR ENTRIES

SERVICE TO AMERICA AWARDS

From providing a lifeline during emergencies to raising awareness about important health and social issues that impact our lives, local broadcasters play an integral role keeping our communities safe, informed and connected.


Throughout 2022, you delivered the most trusted news within your community and the NAB Leadership Foundation would like to recognize your station’s hard work over the last year.


The Celebration of Service to America Awards honors the excellence in community service, philanthropy and impact by local radio and television stations across the country.

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THIS WEEKS MEMBER PIC

REMEMBERING MLK

The city of Somerset along with Somerset 106 WYKY, presented the town’s Martin Luther King, Jr. Walk on Monday of this week. Community members walked in downtown Somerset to reflect on Martin Luther King, Jr. Day, and Somerset 106 provided reflective, soulful music as the soundtrack for the walk from speakers in downtown Somerset. Forcht Broadcasting Vice President and Mid-Mornings with Amy host Amy Stroud, and It’s Finally Friday with Kate host Kate Smith broadcasted the walk live in the 106 studio, and morning show host and Program Director Greg Moore was live on location from the walk.

SALES TIP OF THE WEEK



GETTING IT ALL ACCOMPLISHED

If you chase two rabbits, both will escape. -Arthur Rubenstein


Multi-tasking has been a corporate buzzword for years. In a quest to climb the corporate ladder to stay ahead of peers, we” have to have” the latest technology. We are proud to tell our bosses we’re available 24/7. What we’re really doing is increasing stress and decreasing productivity. 


In my experience, multi-tasking is the single biggest killer of productivity and personal development. I now believe that a singular focus is the only way to be most productive. 


Alessandro Acquisti, a professor of IT, and psychologist Eyal Peer at Carnegie Mellon, constructed an experiment designed to measure the brain power lost when someone is interrupted:

 

“To simulate the pull of an expected cellphone call or e-mail, we had subjects sit in a lab and perform a standard cognitive skill test. In the experiment, 136 subjects were asked to read a short passage and answer questions about it. There were three groups of subjects; one merely completed the test. The other two were told they ‘Might be contacted for further instructions’ at any moment via instant message.”

 

During the first test, the second and third groups were interrupted twice. During the second test, only the second group was interrupted. The third group awaited an interruption that never came.

 

To say the results were troublesome would be an understatement. Both of the interrupted groups answered correctly 20 percent less often than members of the control group, meaning interruptions made them 20 percent “dumber.”

 

Here are five ways I’ve found to improve focus:

 

  1. Put down your phone. When you’re with people, focus on the people.
  2. Prioritize your to-do list. Start with the highest priority and move on only when you have completed that task. Don’t give other tasks mental real estate.
  3. Turn off your email. Don’t even have email open if you want to stay focused. Schedule time to look at email when you want.
  4. Turn off all notifications. Technology is great, or not. I can get notified (interrupted) when someone posts a new Tweet or Facebook post. I can get notified (interrupted) when an email comes in. I can get notified (interrupted) when a program on my computer needs updating, and the list goes on and on. Stop letting your technology manage you.
  5. Take breaks to clear your mind and think. Some of my best ideas come at 3 in the morning. Why? Because I have no other distractions, nothing else crowding my mind. Adult educators will tell you that adults can pay attention for only 90 minutes at a time. Schedule a 5-minute mental break a few times throughout the day to just sit and daydream. You’ll find your best solutions will come at those times.

 

In Peter Bregman’s book 18 Minutes, He says: “We don’t actually multitask. We switch-task. And it’s inefficient, unproductive, and sometimes even dangerous. Resist the temptation.”

 

Want to be more productive? Want to get more things done? Stop trying to do them all at once.  Prioritize and do tasks one at a time.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

Your active KBA membership entitles you to the following:

DATES TO REMEMBER

JANUARY 25-26, 2023

Rising Above : A Virtual Sales & Management Media Summit


FEBRUARY 16, 2023

9am - KBA Board of Directors Meeting - to be held virtually


*All times shown are Eastern

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