AUGUST 4, 2022

The Kentucky Broadcasters Association asks that all broadcasters in the state consider uniting as one voice to air the PSA's below. The announcements direct listeners and viewers to visit kba.org and click the donate now button. This is an easily remembered address that links to the Governor's Team Eastern Kentucky Flood Relief Fund. Your generous airplay is appreciated.

Special thanks to Keith Casebolt for voicing the spots and to Ken Fugate, who lost his home to flood waters, for producing the spots.

After having their studio facility totally devastated by flood waters last week, WKCB signed back on-air Saturday from Randy Thompson's den (pictured above). Special thanks to engineer Russell Lafferty who was able to get the station back up and servicing the region.

The Broadcasters Foundation of America is offering emergency grants to broadcasters who have been displaced by flooding in Eastern Kentucky. Please click the button below to get started with assistance.

Kentucky head basketball coach John Calipari, Kelly & Joe Craft, and the Kentucky men’s basketball team came together to host an open practice at Rupp Arena, in partnership with the American Red Cross and WLEX-TV for a flood relief telethon on Tuesday night. At the time of this newsletter, the effort has raised over $3-million dollars.

All donations will go directly to the American Red Cross which will provide immediate relief to those who really need it in Eastern Kentucky

The Kentucky Broadcasters Association is now accepting nominations for the following Board of Directors seats: Radio Districts 2, 4, 6 & 8, Television-Louisville and Public Radio.

Active members of the Kentucky Broadcasters Association, in good standing, are qualified to nominate and subsequently vote in their respective district. Self nominations are permitted.

Nominations will be accepted until 11:59pm on Wednesday, August 17, 2022.

SALES & MARKETING TRACK

9:00am

"Sales Essentials Workshop"

with Jeff Schmidt & Kim Johnson

This one-day course is ideal for new and experienced sellers to learn, develop and strengthen their knowledge and skill set to ensure an individual seller’s success and a station’s long-term growth. We will cover: consultant style selling, qualifying today’s prospects, getting more appointments by using new resources, customer-centric client needs analysis, critical elements of a good proposal, presentation skills that lead to a “yes,” writing winning commercials, and recognizing personality styles to sell. Sellers will engage in RAB’s credible, relevant and proven “back to basics” training. 

MANAGEMENT & LEGAL TRACK

9:00am

"Back to Fundamentals Management"

with Bruce Tulgan

Everyone at work is collaborating with lots more people than ever before. But when no one has the authority to require others to get things done, the way to get things done is to align. Learn the back-to-fundamentals skills of collaboration and build extreme alignment on your team and in your organization.

1:30pm

"Crowd Sourced and Crushing It"

with Dawnna St. Louis

Got questions? Get answers. In this unique crowd-sourced and high-energy breakout session, Dawnna will kick things off with a key ingredient: YOU. Bring your questions, get in on the action, and get the answers to move forward quickly. Then slide right into an absolutely fun and competitive team building event that gets the blood flowing and connects you with your team like never before.

3:30pm

"FCC got you down?"

with Dawn Sciarrino

Join us for a wide-ranging discussion of everything FCC and DC from consent decrees and political ads to marijuana advertising and EEO compliance. We’ll spend this session talking up what’s got you down.

ON-AIR & PROGRAMMMING TRACK

9:00am

with Mike McVey & Dave "Chachi" Denes

The daylong seminar will feature Mike Mcvay, President of McVay Media, Dave “Chachi” Denes, President and Co-Founder of Benztown, Yaman Coskun, Founder & CEO Yamanair Creative, award winning talent coach Tracy Johnson and a screening of the documentary “Worst to First; the True Story of Z100” featuring Scott Shannon and Elvis Duran.

Overnight accommodations for KBA's Annual Conference will be provided complimentary to members who register by August 15th. Beginning August 16th, accommodations will be the sole responsibility of the attendee.

If you need assistance logging in to register, please contact Amber Rhodes at amber@kba.org or (502) 545-3278.

GET BROADCAST BACK ON THE RADAR

Presented by Tim Burt, LBS Creative Expert

What do you do when a client or agency says, "We only buy digital!"? That's the perfect time to take control and prove your worth! Traditional radio and television have become an afterthought for some retailers and service providers. You'll learn how to overcome the "We buy digital" objections by utilizing an innovative and highly creative marketing packages. Join us to discover how to change advertisers’ and prospects’ stubborn mindsets with smart media strategies.

Tim Burt is a broadcast industry veteran who wrote, Inside A Buyer's Mind: Moving Your Potential Customer From Short-Term Memory To Long-Term Success. Tim spent 25 years in corporate broadcasting; the last 16 years were with CBS Radio in St. Louis. There, he worked with countless clients, having to write commercials for everything from multi-million-dollar homes to ice cream, tires, etc. Virtually anything you can imagine! In 2021, Tim invented The QR Market™, a revolutionary marketing tool that allows you to simultaneously sell up to 4 things on the same screen.

Last week we had a conversation with a manager who was concerned about how to get his digital sellers to believe in radio and his radio sellers to believe in digital.  Sound familiar?  

Belief building is perhaps the greatest gift managers can give to their sellers.  A belief in themselves and their skill set, a belief in the platforms they represent and a belief in the power of advertising and marketing.

On this Monday when we share the resources of RAB, we can think of no better belief-building tool than our most recent Sizzle Reel.  I would recommend this 5-minute video be shown at the beginning of most sales meetings and used to onboard new sellers.  

You’ll notice some high-powered names in this video talking about the value of radio in an integrated world.  Broadcasters, advertisers, and organizations that represent advertisers.  If you haven’t seen it, or even if you have, will you take 5 minutes this Monday morning?  I promise it will make you have a better week and make you feel fantastic about the work you do. We even make it easy for you to download and share.

Enjoy,

SEPTEMBER 25-27, 2022

KBA Annual Membership Conference - Owensboro, KY

OCTOBER 19, 2022

KBA Board of Directors Meeting - KBA Headquarters in Frankfort

OCTOBER 28, 2022

Midwest Broadcast & Multimedia Technology Conference - Columbus, OH

*All times shown are Eastern

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