Broadcast traffic professionals schedule and work diligently with programs, announcements, and much more, on our nation’s broadcast stations. These experts ensure that listeners get the daily dose of their favorite programs but that their commercial supporters get the air time they paid for.
The first commercial broadcast took place on KDKA radio out of Pittsburgh, PA on November 2, 1920. Also known as National Traffic Directors Day or National Traffic Professional’s Day, the day honors the thousands of professional directors who have worked behind the scenes keeping the entertainment, talk shows, news, and commercials flowing. Through breaking news alerts, stormy weather, budgets, and differing personalities, these men and women maintain program development.
To show our appreciation, KBA is giving all Traffic Directors at active member stations a sweat treat from Sugarwish!