KBA WEEKLY NEWSLETTER

MARCH 31, 2022

ANNUAL EEO PUBLIC FILE DEADLINE

STATIONS IN KY HAVE UNTIL TOMORROW

Station Employment Units that have five or more full-time employees and are comprised of radio and/or television stations licensed to communities in Kentucky must, by April 1st, upload to their Public Inspection File and post on their station website a report regarding station compliance with the FCC's EEO Rule during the period April 1, 2021 through March 31, 2022. A more detailed review of station EEO obligations and the steps for implementing an effective EEO program can be found here.

KBA/RAB LEADERSHIP MASTERCLASS

NEXT CLASS BEGINS APRIL 7TH

Empowering, equipping and inspiring the managers of sales teams is vital to the growth and success of an entire organization. The RAB Leadership MasterClass (LMC) is designed for that purpose. It combines the highly acclaimed Certified Radio Sales Manager course along with monthly group coaching to address the on-going challenges our sales leadership face. With limited class size and limited number of sessions each year, this is an exclusive opportunity, provided as a complimentary member service by the Kentucky Broadcasters Association, where managers and soon-to-be leaders build community through a support network of other managers. Completing the program is a distinction that sets them apart; they will belong to an elite group of leaders in media management.

APPLY TODAY

IMPACT BROADCAST AWARD WINNERS

ANNOUNCEMENT COMING APRIL 21ST

Winners of the 2022 Impact Broadcast Awards will be announced on Thursday, April 21st, here in the weekly KBA newsletter. Further information regarding the presentation of awards will also be announced at that time.

IBA FINALISTS

CONGRATULATIONS PAUL TINKLE

TENNESSEE RADIO HALL OF FAME INDUCTEE

The TN Radio Hall of Fame announces our FIRST inductee for the Career Class of 2022. Congratulations to Paul Freeman Tinkle from Martin, TN.

Paul has lived for radio almost his entire life, first as a janitor at WCMT when he was 15 years old. By graduation in 1972 he was a nighttime jock and then moved to morning drive while at UT Martin. He's since worked at WUTM-FM, WHDM AM, WALR FM, WYMC, and WDXR. He has been a dj, news director, production director, play by play sports announcer, program director and general manager. In 1983 he became an owner of Thunderbolt Broadcasting. Paul has very strong local and regional involvement in his community and helps provide coverage of local sports and targeted programs for his specific communities, including the acquisition of several more radio stations in Milan and Trenton, TN. He continues to host a popular morning show on WCMT and has received numerous broadcasting awards including TAB's Distinguished Service Award and The Tennessee Journalism Hall of Fame award.

Paul, along with our entire Class of 2022, will be honored on Sat, August 6th at the Embassy Suites Hotel & Convention Center in Murfreesboro, TN.

APRIL FOOLS DAY & THE FCC'S HOAX RULE

BY: DAVID OXENFORD

As life slowly returns to something approaching normal after the last two years, radio stations may be inclined to go big on some April Fool’s Day stunt. But remember that not everyone may be in on the joke and a prank that may seem funny to some could trigger concerns with others. As we do every year about this time, we need to play our role as attorneys and ruin the fun by repeating our reminder that broadcasters need to be careful with any on-air pranks, jokes or other on-air bits prepared especially for the day. While a little fun is OK, remember that the FCC does have a rule against on-air hoaxes. Issues under this rule can arise at any time, but a broadcaster’s temptation to go over the line is probably highest on April 1. Read more here.

JEFF SCHMIDT'S SALES TIP OF THE WEEK

ARE YOU RUNNING ON EMPTY?

If the low fuel light came on in your vehicle, would you say, “I can’t afford gas right now, I have to get to my destination?” Sounds silly right? Can’t get there without adequate gas.

Hold that thought….

On Tuesday we had the pleasure of spending the day with another group of sellers of all ages and experiences going through our highly acclaimed Sales Essentials workshop. We do our best not to make these tips sound self-serving and at the same time working with people as we do, we can’t help but notice the improvement in understanding, job clarity and motivation when someone completes our training. Of course, there are plenty of places you can invest in training, but the evidence is clear: Well-trained teams perform better. Much better.

Kim Johnson, our Director of Sales at the RAB recently had a conversation with a manager about investing in training. The manager informed Kim, that 1st quarter was off to a rocky start and she felt there was no way she could ask for money right now for training.

Training is the fuel that keeps the sales engine running. Similar to ignoring the low fuel light because you can’t afford gas, but still need to get to your destination, you can’t reach your sales goals without adequate fuel (training). If your low fuel light is on; you’re off to a less than great start to the year, maybe it’s time to gas up? Click here to find a list of all of our training options at RAB. Both virtual/live and also our Gold Standard certification courses, including the just-released Certified Radio Marketing Consultant (CRMC) course.

I’m sure Kim would love to have a conversation with you. You might even get her to check your oil and wash your windows. (972) 753-6759, or kjohnson@rab.com.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.