DECEMBER 1, 2022

WKYT PACK'S THE LOBBY

EVENT BENEFITS CHILDREN IN APPALACHIA

One-by-one dozens of viewers dropped off gifts on Tuesday during the WKYT Pack the Lobby Event. The event collected toys and other items which will be distributed in southeastern Kentucky by Mission of Hope.


“I thought we were going to need another truck,” said Mission of Hope Executive Director David Heatherly. “I am completely overwhelmed by the people who would just come together to help out with toys that are going to schools in southeastern Kentucky that they might not even know about.”


Now, the Mission of Hope will spread some Christmas cheer to children in Appalachia. For some of those children, this was an especially tough year after summer floods devastated many homes and communities.


“A lot of the children tell us that we are the only Christmas that they get when we come to their schools,” Heatherly said.


Since 1996, the Mission of Hope has ministered to the people of various counties in Kentucky and Tennessee, from which 80 percent of the region’s residents no longer have jobs in the coal mining industry. If you would like to donate to Mission of Hope, please click HERE.

MIKE TUSSEY HANGS UP THE HEADSET

OVER 60 YEARS IN BROADCASTING

Legendary play-by-play announcer Mike Tussey retires

Some can't wait for it - and some even count the days. Others dread it. It's called retirement. For Mike Tussey it came last week. He retired. The man who called play-by-play for over 2000 football, baseball, and basketball games called it a career Tuesday, November 22.

Read More

UPCOMING LBS WEBINAR

TUESDAY, DECEMBER 13TH @ 12PM ET

How to Get More from Your Current Customers!


Presented by:

Chris Fleming, President of CD Media Consulting

Join us as we discuss:

  • Becoming a Doctor of Advertising Solutions.
  • Today’s climate and why selling long-term is better than short-term.
  • Why most contracts are sold with inadequate frequency to be effective.
  • Pricing concerns and how to deal with them by understanding your customer’s margin and markups and why they are important.


This webinar is provided complimentary member service to active KBA member stations.

REGISTER NOW

J.C.P.A. UPDATE

STATE ASSOCIATIONS SEND LETTER TO SENATE LEADERS

The KBA, along with all other state broadcast associations, sent a letter to Senate leadership asking that the Journalism Competition and Preservation Act (JCPA) be brought to the Senate floor for consideration before the close of the 117th Congress.  This bipartisan piece of legislation, introduced by Senators Amy Klobuchar (D-MN) and John Kennedy (R-LA), would allow broadcasters and other news publishers to jointly negotiate with the dominant online platforms regarding the terms and conditions by which their content may be accessed online.


Click HERE to view the letter sent to Majority Leader Schumer and Minority Leader McConnell.

THIS WEEKS MEMBER PIC

TIS THE... TIE SEASON?

If you are friends with Gateway Radio's Jeff Ray on FaceBook then you already know what season it is... it's Christmas tie season! Jeff wears a different Christmas tie every day during the holiday season to spread cheer and goodwill to his many clients and friends.

SALES TIP OF THE WEEK



CONNECTION ETIQUETTE

LinkedIn is the number one business site.  It’s a place for networking, researching prospects, and yes, prospecting.  I received a new connection request last week and since we had some mutual connections and what appeared to be similar interests, I accepted. 


Then this happened:


Hello Jeff, 

 

I hope message find's well. (Note the typo in the horrible opener)

We are a full-service digital marketing agency and software development partner for fast-growing companies. We design, build and scale epic mobile, web and desktop apps, taking over‑the‑top ownership and agile approach. We use only best technologies to develop world‑changing apps like Node.js, React, React Native, Electron, Typescript. Our hourly rate is just $30/hr.


Blah, blah, blah, all about him.  No warm-up, no soft intro, and no building value or relationship. He just launched into a pitch and even included pricing!


One of the greatest benefits of our RAB live training events like our Sales Essentials one-day class and our Leadership MasterClass is the ability to connect with like-minded people in other markets who have a shared experience.  The organic networking that emerges from these events is based on a common desire to help each other.  Which is how all networking should be. Our next class is December 6th, you can register here


If search online for “networking tips” there are plenty of resources.  We’d like to share a few things to keep in mind as you build your professional network.  Paying attention to these tips will help you avoid being “That person” who connects and launches into a pitch.


  1. Give before you take – instead of launching into a pitch, search your new contacts page and look for areas of interest.  Similar to prospecting, find an article or a resource you think might be helpful and send that to them as your introduction.
  2. Don’t just collect connections – your goal is not the quantity of your connections but the quality.  Connections you can help and connections that can help you. Target your connections based on a common purpose, common interests, and align yourself with those you might be able to help.
  3. Be genuinely interested – faking interest here is easily detected.  Be genuine, be real, and be interested and interesting.  
  4. Follow-up – making the initial connection is great, but unless you’re just after quantity, consistent follow-up and sharing resources, asking thoughtful questions, and engaging your new connections are key.


From our RAB live events and the networking that happens, as a result, the greatest joy is to see people help each other through shared difficulty and celebrate shared success.  We are wired for connection, and interaction, and even more now. After not being able to travel or have live events for what seemed like forever, it’s been a true joy to attend state association gatherings and company meetings.  People are hungry to connect, hang out, and have shared experiences.  We crave the ability to connect, collaborate, and share.  


At the RAB we teach having a Valid Business Reason (VBR) when making contact with prospects.  The same rules apply as you work to expand your network on social media and business networking sites.  By giving before you take, and showing genuine interest in the other person, you will avoid being “that person” and you will enjoy making new connections and others will enjoy connecting with you.  Do you have some networking annoyances or tips that you’d like to share?  We’d love to hear them.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

Your active KBA membership entitles you to the following:

DATES TO REMEMBER

JANUARY 4, 2023

TBD - Welcome Back to Frankfort Reception @ Top Shelf Lobby


JANUARY 18, 2023

9am - KBA Board of Directors Meeting (TBD)


*All times shown are Eastern

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