FEBRUARY 15, 2024

Please save the dates on your calendar for KBA's Annual Membership Conference. This year's event will be held at Central Bank Center in downtown Lexington, September 29th & 30th. More details will be announced in future newsletters with registration opening in late July.

The Kentucky Broadcasters Association mourns the sudden and unexpected passing of Mary LaVeta Moore, mother of KBA District Director, Ethan Moore. Mary was the co-owner of WSKV Moore Country Radio in Stanton, KY. She is survived by her husband, A.C. Moore, three children and six grandchildren. Complete obituary information can be found HERE.

AI’s Role, Impact and Future on Local Broadcasting:

A Conversation with the NAB 

Sam Matheny, Chief Technology Officer, NAB

With the meteoric rise in AI, what do broadcasters need to know about what's on the horizon. In this session, the NAB will define AI, what technologies are available to enhance local broadcasts, and tips to avoid potential pitfalls.

Complimentary for KBA member stations. Use promo code: BeThere24

KBA's Board of Directors voted unanimously last week to increase funding for both the Harry Barfield and the High Senior Scholarships. Effective immediately, the Barfield Scholarship jumps from $2,500 each to $3,500. The High School Senior Scholarship increases from $1,500 each to $2,100.

"It's absolutely an honor to serve the broadcasters of Kentucky with such an incredible group of people! In our last meeting, we were able to increase our educational funding objectives by 40%. Each year, we will directly help fourteen high school graduates to pursue their first year, and eight secondary education students to finish strong by investing over $57,000 annually", said Ethan Moore, KBA Education Committee Chairman.

To learn more about KBA's scholarship opportunities, requirements or to apply online, please click HERE. The deadline to apply is April 1, 2024.

KBA partners with the National Academy of Television Arts & Sciences for this hour-long training, Reporting on Addiction. This webinar will help reporters, producers and editors build their knowledge of the science of addiction, its medical definition and how the brain disease works. Then, we take a deeper look at how addiction stigma manifests in news publications, and translate the science into tips for better reporting – from pitch to newscast – that you can use today.

If you know, you know! These pics from a few weeks ago are courtesy of Morehead State Public Radio.

We want to promote YOU! Send us your staff additions, promotions and special events. Email Chris at chris@kba.org

WHAT, SO WHAT, NOW WHAT?

We are in the communications business. Ironically, we sometimes find it hard to communicate effectively both internally with our co-workers and externally with our clients. In our experience, this difficulty often stems from a lack of preparation or purpose or not taking a structured approach to communication. Thanks to technology, we have more opportunities to communicate in more channels, ways, and frequently. “Winging it” is no longer a sustainable strategy.

Matt Abrahams is the author of Think Faster, Talk Smarter: How to Speak Successfully When You’re Put on the Spot. He says it all starts with having a structured approach to our communication. Having a structure, Abrahams says, provides:

• Clarity: A structure eliminates ambiguity, ensuring your message is straightforward, easy to understand, and follow.
• Retention: Ideas presented structured are more likely to be remembered, making your communication more impactful.
• Persuasion: A logical structure builds your case point by point, facilitating persuasion by guiding your audience through a reasoned argument.
• Efficiency: Structure saves time and mental energy, simplifying complex ideas into digestible, actionable points.
• Reduced anxiety: Having a predefined structure can significantly lessen communication anxiety, as you already know how to convey what you need to say, and you are less likely to forget your content.

We frequently discuss communication and how to improve in these sales tips. So we are always looking for quick, memorable ideas for improvement. Abrahams's recent article in Harvard Business Review provides what he calls a “Simple Hack to Help You Communicate More Effectively.” The structure he introduces is based on three questions: 

• What: Describe and define the facts, situation, product, position, etc.
• So What: Discuss the implications or importance for the audience. In other words, the relevance to them.
• Now What: Outline the call-to-action or next steps, such as taking questions or setting up a subsequent meeting.

If you find yourself rambling or having difficulty organizing your messaging, maybe even your commercial writing, this three-question structure could be beneficial. 

1. What are you talking about? 
2. Why should I care?
3. What do you want me to do about it?

Answering those three questions before your next presentation or commercial might help you communicate more clearly, succinctly, and effectively.

What do you think?

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

Your active KBA membership entitles you to complimentary access to RAB's online certifications.

MAY 16, 2024

9:00am - KBA Board of Directors Meeting - Lexington, KY

AUGUST 15, 2024

9:00am - KBA Board of Directors Meeting - location TBA

NOVEMBER 21, 2024

9:00am - KBA Board of Directors Meeting - location TBA

*All times shown are Eastern

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