KBA WEEKLY NEWSLETTER

APRIL 25, 2024

LAST CHANCE!

Don't miss out on a special opportunity to participate in sales training in your corner of the state. KBA's 2024 Sales Roadshow featuring Derron "Mr. Swagger" Steenbergen, crisscrosses Kentucky next week with stops in 6 cities.

The 2024 Sales Roadshow is provided complimentary to active KBA member stations. Click the video below to learn more!

Delivering a customized proposal to a client that is based on information you have gathered and clearly outlines what they are trying to accomplish is the single most impactful thing a salesperson can do to grow revenue. From gathering the information to delivering the proposal, this session will focus on simple steps to help you become better. Oh, and you will hear the magic question that makes it all come together! Recommended for all sellers and managers.

2024 KBA Sales Roadshow Stops:

Monday, April 29th @ 9:00am in Paducah

Tuesday, April 30th @ 9:00am in Owensboro

Wednesday, May 1st @ 9:00am in Bardstown

Wednesday, May 1st @ 1:30pm in Lexington

Thursday, May 2nd @ 9:00am in Morehead

Friday, May 3rd @ 9:00am in Somerset

**all times are local**

NEW TRAINING OFFERED

DESIGNED FOR CONTENT CREATORS

The CRMC - Content Creators' Edition is designed to bridge the gap between sales and programming. It's been our experience this gap exists primarily due to a lack of understanding of the critical role both sales and content creators have in the success of a media company. Program directors, operations managers, promotions directors, on-air talent, production directors, podcasters, web designers, social media managers, street teams - everyone who is involved in content creation for a media company can benefit from this course.

This course is provided as a member service to active KBA member stations. Some limitations do apply. Learn More or Sign Up today!

NON-COMPETE AGREEMENTS

COULD THEY BE A THING OF THE PAST?

Earlier this week the Federal Trade Commission released a new rule banning the use or enforcement of non-competes with regard to all but “senior executives” (those making more than $151,164 annually who are in policy-making positions). You can find the FTC’s press release describing the new rule (with a very rosy perspective about its impact) here. The rule itself can be found here.

These changes won’t go into effect until 120 days after the new rule is published in the Federal Register. At that point, except for those involving senior executives, it will be deemed an unfair method of competition to enter into a non-compete with an employee, and existing non-competes will no longer be enforceable. Suffice it to say, there will be much court activity challenging this new rule.

While the rule will have a broad impact on many industries, its impact will be particularly felt by broadcasters, who have good reasons for not wanting to invest in and promote on-air and other talent only to find the goodwill created by those efforts used against their station when that employee jumps to a local competitor. Fortunately, the prospects for a successful court appeal of this rule seem good, so we’ll have to watch that process and see what the ultimate result is. However, absent a stay, broadcasters will need to comply with the new rule once it goes into effect.

RISING THROUGH THE RANKS

APPLICATIONS ACCEPTED UNTIL MAY 31ST

In this women's leadership program, you will join an exceptional group of females in the radio industry to take your skills to the next level. As you explore emerging research and best practices, share experiences and insights, and try out new ideas in a supportive environment, you'll prepare to contribute more fully to your organization's ongoing success.

This program will help you lead with lasting impact and build strategic advantages for your company. You will emerge reenergized about your career and empowered with a realistic agenda for change in your company - and in your own approach to leadership. Learn More

THIS WEEKS MEMBER PIC

A FAMILIAR FACE

In front of a capacity crowd at Lexington's Rupp Arena, Mark Pope was welcomed home by the Big Blue Nation as UK's next men's basketball coach. During the press Q&A session, Pope recognized a familiar face in the crowd, long-time sports broadcaster Alan Cutler. Cutler hosts a daily talk show on ESPN-WLXG in Lexington.

We want to promote YOU! Send us your staff additions, promotions and special events. Email Chris at chris@kba.org

GOOD BOSS / BAD BOSS

It’s sad and shocking to hear some of the stories we hear during our Leadership MasterClass about people's challenges with bosses. Working for a good or great boss can significantly impact your overall job satisfaction, career satisfaction, and levels of motivation and effort. Similarly, working for a bad boss can hurt those same things. If you’ve been in the working world for any amount of time, you’ve likely experienced both.

Rishad Tobaccowala is a Senior Advisor to the Publicis Groupe and a great friend of the RAB. In his recent article Beware of the Bossy Traits he provides an excellent summary of the five key traits of leadership:

Competency/Capability – They know and excel at their craft
Integrity – They face reality. They are transparent.
Empathy – They care and are concerned about others
Vulnerability – They accept mistakes and are aware they don’t know all the answers
Inspiration – They recognize that people choose with their hearts.

Tobaccowala writes that these are the five “Bossy Boss” traits to avoid or mitigate:

The Narcissistic God. These bosses believe that only they know the answer, only they are capable of handling the major meeting, and only they should get the credit for their teams' success.
The Micromanaging Fiddler. These folks are terrific operators -- they know how to get things done -- but as managers, they retain their obsessive detail orientation.
The Oscar Aspirant. These types emote, loudly and dramatically. Erratic and unpredictable, they are a roller coaster of emotions.
The Scheming Sphinx. This is the person who smiles, blows air-kisses and oozes charisma and friendship and says nor shares anything substantial while sucking up as much information as possible and probing for vulnerabilities.
The Double-Crossing Assassin. While the previous four types are expressive (or anti-expressive in the case of the Scheming Sphinx) in their terribleness, Assassins are soft-spoken, well-behaved and self-controlled.

With that great framework and those descriptive terms, we should be able to adjust our management style to the style we want. It’s never easy, but it is achievable. The resulting impact on your team will likely be dramatic, depending on your starting point.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.