NOVEMBER 17, 2022

CONGRATULATIONS BUD WALTERS

NEWLY INDUCTED GIANTS OF BROADCASTING

Newly Inducted 'Giants Of Broadcasting' Share Career Stories.

Bob Pittman and Bud Walters represented radio as newly inducted Giants of Broadcasting Tuesday at New York City's Gotham Hall. Presented by the Library of American Broadcasting Foundation, it was the first in-person Giants event since 2019 and both execs regaled the crowd with tales of their early days in radio and how those formative years inform what their companies stand for today.

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FROM PSA TO NEW PEP SPONSOR

KBA WELCOMES RETAIN KY

Last week we asked you to consider airing PSA's produced by RETAIN KY. This week are pleased to announce that RETAIN KY is a new PEP sponsor. Please click the link below for traffic and spot information.

TRAFFIC AND SPOT

Please check with your traffic department to ensure that the following PEP campaigns are airing on your station:


  • KY811
  • KY Council on Postsecondary Education
  • KY Department of Aging and Independent Living
  • KY Department of Transportation
  • KY Primary Care Association
  • KY Public Service Commission
  • KY Voices For Health
  • Gear Up KY
  • RETAIN KY


Click HERE to view all PEP traffic and current spots. (scroll to the bottom of the page and click on each logo).

ACT NOW!

PROTECT YOUR LOCAL BROADCAST STATION

Congress is considering legislation that would help trusted local news outlets get fair compensation from Big Tech, but time is running out. Tell your legislators how much you value local journalism and ask them to support the Journalism Competition and Preservation Act.


WHY IT MATTERS: Local news outlets, like broadcast radio and TV stations, invest significant resources to provide high-quality journalism to their communities. But dominant tech platforms, such as Facebook and Google, control access to trusted news online and often don’t pay for local news content on their platforms, jeopardizing the future of local journalism.

ACT NOW

SMALL MARKET RADIO ROUNDTABLE

KBA MEMBERS MAKE THE TRIP TO DAYTON

Paul Jacobs (above) of Jacobs Media shares a presentation about The Future of the Radio Business at the Small Market Radio Roundtable in Dayton on Wednesday. KBA members attended the event that was co-sponsored by the KBA, Indiana Broadcasters Association and the Ohio Broadcasters Association.

THIS WEEKS MEMBER PIC

WELCOME ABOARD

KCountry 105.7 in Campbellsville welcomes new Program Director and morning show host, Sid Montana.

JEFF SCHMIDT'S SALES TIP OF THE WEEK


GETTING IT ALL ACCOMPLISHED

If you chase two rabbits, both will escape. -Arthur Rubenstein


Multi-tasking has been a corporate buzzword for years. In a quest to climb the corporate ladder to stay ahead of peers, we” have to have” the latest technology. We are proud to tell our bosses we’re available 24/7. What we’re really doing is increasing stress and decreasing productivity.


In my experience, multi-tasking is the single biggest killer of productivity and personal development. I now believe that a singular focus is the only way to be most productive. 


Alessandro Acquisti, a professor of IT, and psychologist Eyal Peer at Carnegie Mellon, constructed an experiment designed to measure the brain power lost when someone is interrupted:

 

“To simulate the pull of an expected cellphone call or e-mail, we had subjects sit in a lab and perform a standard cognitive skill test. In the experiment, 136 subjects were asked to read a short passage and answer questions about it. There were three groups of subjects; one merely completed the test. The other two were told they ‘Might be contacted for further instructions’ at any moment via instant message.”

 

During the first test, the second and third groups were interrupted twice. During the second test, only the second group was interrupted. The third group awaited an interruption that never came.

 

To say the results were troublesome would be an understatement. Both of the interrupted groups answered correctly 20 percent less often than members of the control group, meaning interruptions made them 20 percent “dumber.”

 

Here are five ways I’ve found to improve focus:

 

  1. Put down your phone. When you’re with people, focus on the people.
  2. Prioritize your to-do list. Start with the highest priority and move on only when you have completed that task. Don’t give other tasks mental real estate.
  3. Turn off your email. Don’t even have email open if you want to stay focused. Schedule time to look at email when you want.
  4. Turn off all notifications. Technology is great, or not. I can get notified (interrupted) when someone posts a new Tweet or Facebook post. I can get notified (interrupted) when an email comes in. I can get notified (interrupted) when a program on my computer needs updating, and the list goes on and on. Stop letting your technology manage you.
  5. Take breaks to clear your mind and think. Some of my best ideas come at 3 in the morning. Why? Because I have no other distractions, nothing else crowding my mind. Adult educators will tell you that adults can pay attention for only 90 minutes at a time. Schedule a 5-minute mental break a few times throughout the day to just sit and daydream. You’ll find your best solutions will come at those times.

 

 

In Peter Bregman’s book 18 Minutes, He says: “We don’t actually multitask. We switch-task. And it’s inefficient, unproductive, and sometimes even dangerous. Resist the temptation.”

 

Want to be more productive? Want to get more things done? Stop trying to do them all at once.  Prioritize and do tasks one at a time. 

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.
Your active KBA membership entitles you to the following:
DATES TO REMEMBER

JANUARY 18, 2023

9am - KBA Board of Directors Meeting (TBD)


*All times shown are Eastern

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