SEPTEMBER 1, 2022

KBA BOARD ELECTIONS

WALLINGFORD WINS - ANDERSON RATIFIED

The 2-week voting period ended at midnight last night and Kelly Wallingford has won the election for the District 6 Radio Director seat on KBA's Board of Directors.


The 2-year term is for fiscal years 2023 & 2024.


Kelly is the President of Wallingford Media.

Jeff Anderson, who was recently appointed to fill the vacated Chairman-Elect seat for 2022, has been formerly ratified as the Chairman-Elect for 2023. Jeff will naturally ascend to Chairman in 2024.


Jeff is the Vice President & General Manager of WKYT-TV in Lexington.

WE DID IT!!!

LRFA GETS TO 218 CO-SPONSORS IN THE HOUSE

Majority of House of Representatives Now Cosponsoring Local Radio Freedom Act

A bipartisan majority of the House of Representatives are now cosponsoring the Local Radio Freedom Act, a resolution opposing "any new performance fee, tax, royalty, or other charge" on local broadcast radio stations.

Read More

KBA ANNUAL CONFERENCE

STATEMENT REGARDING ACCOMMODATIONS

ACCOMMODATIONS:


Accommodations for registered conference attendees will be at either the Hampton Inn or the Holiday Inn, both of which are conveniently located on either side of the Owensboro Convention Center. Confirmation numbers will arrive in your email next week.


If you have questions regarding registration, please contact Amber Rhodes at (502) 545-3278.

REGISTER NOW

LBS WEBINAR FOR KBA MEMBERS

TUESDAY, SEPTEMBER 13TH @ 12PM ET

Why Winging It with Social Media Doesn’t Work for Broadcasters

Lori Lewis

LBS Social Media Expert



Building a brand in the social space can often feel overwhelming and elusive, especially with limited resources. Join us as we break down three specific techniques to elevate brand-building and audience development with those limited resources.

  1. Structure: Let’s look at what a cadence might look like (what to post & when) and content pillars to keep content balanced, brand-aligned, and consistent.
  2. Content Performance: Removing the guessing game and measuring efficiency; what content meets audience expectations, and identifying valuable content.
  3. The Fan Experience: Replying to comments – acknowledging the audience - the less interested we seem to be in the audience, the less interested they will become in us.



It’s never too late to refine and reset your approach to social media. Be a part of this practical and informative workshop! Reserve your FREE webinar seat for the presentation airing live on September 13th at Noon ET.

REGISTER NOW

THIS WEEKS MEMBER PIC

PROMOTING AG AT THE STATE FAIR

Ag Edge News and Farm Director Alan Watts visited with some Christian County 4-H members during the 2022 Kentucky State Fair. The 4-H members discuss the events they participated in while attending the fair Friday, August 26.

JEFF SCHMIDT'S SALES TIP OF THE WEEK


GOOD BOSS - BAD BOSS

Our new Leadership MasterClass at the RAB was designed to help engage, educate, equip and empower leaders to believe in themselves and achieve even greater levels of success.  


Working for a good or great boss can have a significant positive impact on your overall job satisfaction, career satisfaction, and levels of motivation and effort.  Similarly working for a bad boss can hurt those same things. If you’ve been in the working world for any amount of time, you’ve likely experienced both.


Rishad Tobaccowala is a Senior Advisor to the Publicis Groupe, and great friend of the RAB. In his recent article Beware of the Bossy Traits he provides a great summary of the five key traits of leadership:


  1. Competency/Capability – They know and excel at their craft
  2. Integrity – They face reality. They are transparent.
  3. Empathy – They care and are concerned about others
  4. Vulnerability – They accept mistakes and are aware they don’t know all the answers
  5. Inspiration – They recognize that people choose with their hearts.


Tobaccowala writes that these are the five “Bossy Boss” traits to avoid or mitigate:


  1. The Narcissistic God. These bosses believe that only they know the answer, only they are capable of handling the major meeting, and only they should get the credit for their teams' success.
  2. The Micromanaging Fiddler. These folks are terrific operators -- they know how to get things done -- but as managers, they retain their obsessive detail orientation.
  3. The Oscar Aspirant. These types emote, loudly and dramatically. Erratic and unpredictable, they are a roller coaster of emotions.
  4. The Scheming Sphinx. This is the person who smiles, blows air-kisses and oozes charisma and friendship and says nor shares anything substantial while sucking up as much information as possible and probing for vulnerabilities.
  5. The Double-Crossing Assassin. While the previous four types are expressive (or anti-expressive in the case of the Scheming Sphinx) in their terribleness, Assassins are soft-spoken, well-behaved and self-controlled.


With that great framework and those descriptive terms, we should be able to adjust our management style to the style we want.  It’s never easy, but it is achievable. The resulting impact on your team will likely be dramatic depending on what your starting point is.


If you’re interested in being a part of our next Leadership MasterClass,  Reach out to Kim Johnson, [email protected] for information about our next class.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email [email protected] or on Twitter and LinkedIn.
Your active KBA membership entitles you to the following:
KBA NEWSLETTER SPONSORED BY PEM
DATES TO REMEMBER

SEPTEMBER 25-27, 2022

KBA Annual Membership Conference - Owensboro, KY


OCTOBER 19, 2022

KBA Board of Directors Meeting - KBA Headquarters in Frankfort


OCTOBER 28, 2022

Midwest Broadcast & Multimedia Technology Conference - Columbus, OH


*All times shown are Eastern

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