OCTOBER 6, 2022

2022 KBA CONFERENCE

CAPTURED IN PICTURES

As promised, here is a photo dump of this years annual conference in Owensboro, courtesy of photographer Reed Masterson.

CONFERENCE PHOTO ALBUMS

NEW PEP ALERT:

KBA WELCOMES PRIMARY CARE ASSOCIATION

  • CLICK HERE FOR TRAFFIC & SPOT

SCC "HALL OF HONOR"

CONGRESSMAN HAL ROGERS TO BE INDUCTED

The Somerset Community College Foundation will be inducting 5 new members into their Hall of Honor on Thursday, October 13th. One of the honorees is Congressman Hal Rogers. The event will be held at the Center for Rural Development in Somerset. Doors open at 6pm and dinner begins at 6:30pm.


KBA is sponsor of the event and we have a table for eight. If you would like to attend the dinner (at no cost), please let Chris know asap at chris@kba.org.

FOREIGN CERTIFICATION

SAMPLE FORM NOW AVAILABLE

In the wake of the deadline that all broadcasters are supposed to have written certifications from any buyer of program time on their stations that the buyer is not a foreign government or an agent of a foreign government, many of you reached out requesting a sample certification to use going forward.


KBA is proud to provide members with a sample drafted by Wilkinson Barker Knauer, LLP. The link below is a Word doc download that can be easily edited for your own needs.

CERTIFICATION SAMPLE

FINAL REMINDER

QUARTERLY ISSUES DUE IN PUBLIC FILE MONDAY

The next Quarterly Issues/Programs List (“Quarterly List”) must be placed in stations’ Public Inspection Files by October 10, 2022, reflecting information for the months of July, August, and September 2022. Click HERE for more.

UPCOMING LBS WEBINAR

TUESDAY, OCTOBER 11 @ 12:00 PM ET

ALLOWING YOURSELF TO BE AN AVERAGE BROADCAST SELLER IS A FORMULA FOR FAILURE


Presented by Gary Moore, LBS President

There was a time - not so long ago - when an average salesperson could succeed in our industry. The pandemic, advances in digital ad technology, and the attitudes of consumers have completely changed that. If you want proof, just ask any seasoned top seller you know. Today, we are also faced with a once-in-a-lifetime opportunity to reach new levels of success by redefining self-development and building our professional skills.


In this session, we will discuss what you need to do to keep mediocrity from causing tremendous harm to your career path and how to take full advantage of today's opportunities to become a local marketing hero. When selling broadcast, the difference between "average" and "superstar" often comes down to focusing on the right things and slightly changing behavior. Be ready to be challenged to adjust your career for the better!


This webinar is provided free to active KBA member stations.

REGISTER NOW

THIS WEEKS MEMBER PIC

THREE-PEAT

Brian Walker and Trisha Caudill, cohosts of “Brian & Trisha in the Morning” on WQXE, are three time winners of KBA's Excellence in Broadcasting Best Radio Morning Show. Congrats!

JEFF SCHMIDT'S SALES TIP OF THE WEEK


ARE YOU STILL PLAYING THE GAME?

If you’re a leader / manager, your role is not to be the best player on the field, your role is to coach the best players on the field, yet many managers, particularly new ones, still attempt to play in the game and be the MVP.  I know I’ve made that mistake, and I’m guessing you might have too.


Consider this conversation:  


Seller comes into managers office and says, “got a minute?”  (Got a minute meetings never last a minute.). Seller explains an issue, a problem, or a challenge they are facing.  With almost movie-making precision, the manager puts on the cape, puffs out the chest and solves the problem for the seller and saves the day. You’re the hero!


Lesson learned by seller:  Manager has the answers, I don’t need to think or solve problems.


Problem for the manager: Constant stream of got-a-minute meetings as sellers have been conditioned to realize the manager is the hero and has all the answers.


In our quest to be respected and liked by our teams, we must demonstrate our value, which we perceive is having all the answers and saving the day for our team.  Subconsciously we tell ourselves that if they come to us, they must need us, and that feels good.  Laudable, and understandable. 


But dead wrong.


Martin G. Moore writing in Harvard Business Review says:


“Your job isn’t to get on the field and play the game, it’s to observe the game, devise a winning strategy, and then give your team the guidance, direction, and motivation they need to play at their peak. When you do your team’s work for them, rather than guiding them and allowing them to grow, no one wins.” 


Stop answering the questions, start asking them.  When someone comes to you with an issue, you’ll often know the answer and it can be very tempting to just save the time, answer the question, solve the problem and be the hero. Martin suggests that a skilled leader will instead ask searching questions. 


The next time a seller asks for a got-a-minute meeting, instead of solving the problem, consider at least asking several questions before giving an answer.  Questions like:


  • What do you think is the real issue?
  • What approaches have you thought about?
  • What other options have you considered?
  • What does a successful outcome look like?
  • Do you have the tools/resources to make that happen?
  • Who else could you ask for a unique perspective on this?
  • Have you ever seen this situation before? If so, what did you do?
  • What do you think should be the next step?


The key is to ask enough questions to get the seller down the path of solving the problem on their own.  This does take more time in the moment than simply giving them the answer but over the long-term, asking, rather than answering has two primary benefits:


  1. You’re teaching your sellers problem-solving skills so that in the future, they can do this without a got-a-minute meeting.
  2. You’re saving yourself time by not having to be involved in every single issue


Martin concludes his article with:


If you have the ambition to grow, develop, and progress in your career, your goal shouldn’t be to make yourself indispensable to your team, it should be to make yourself redundant. Build a team that can function without you, and then go to the next level and build another one. This is what will ultimately set you apart as a leader, not just a doer.


To Inspire engage, educate, equip, and empower people so that they believe in themselves, have confidence in their abilities, and achieve even greater levels of success. Feels good doesn’t it?

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.
Your active KBA membership entitles you to the following:
KBA NEWSLETTER SPONSORED BY PEM
DATES TO REMEMBER

OCTOBER 19, 2022

KBA Board of Directors Meeting - Campbell House in Lexington


OCTOBER 28, 2022

Midwest Broadcast & Multimedia Technology Conference - Columbus, OH


*All times shown are Eastern

USEFUL KBA LINKS

BOARD OF DIRECTORS

JOIN TODAY

LEGAL HOTLINES

MEMBER LOGIN

PEP PROGRAM

SCHOLARSHIPS

STAFF

WEBSITE