The NAB State Leadership Conference will be held in Washington, DC , February 27-28. As a result, the theme is Broadcasters There When It Matters. 
In particular, the NAB is seeking photos of your great broadcasting skills from recent fires, snowstorms, floods, etc. The NAB wants tons of photos from both radio and television stations.  
Please be sure the photos are, at minimum, 300 dpi, high-res  JPG files as we plan to blow these up. Also please be sure to identify everybody in the photos with names, station call letters, city, state. If there is a great story to go along with the photo let us know as well.  Please email those to Sue Keenom at skeenom@nab.org or to Adam Sandler at asandler@nab.org.  
If you have compelling video or audio clips, please send those our way as well. We are also producing a video. They need to be HD quality. (1280x h.264 files). You can send them via WeTransfer.com to mkhatcheressian@nab.org.  
KBA Welcomes Julie Schmidt to the Board!
Julie Schmidt is senior director, external affairs of KET, Kentucky Educational Television, the nation's largest public television network. Schmidt joined KET in 2006 and is responsible for community and government relations. She is manager of KET's Louisville Operations and liaison to the Friends of KET Board.  
Schmidt serves on the Kentucky Chamber of Commerce, GLI, and Commerce Lexington policy committees. She currently serves on the Kentucky Broadcasters Association and Prichard Committee for Academic Excellence boards and on the District 6710 Rotary Club Scholarship Committee. Schmidt formerly served on the board of directors for the Appalachian Regional Comprehensive Center, the dePaul School, Rotary Club of Louisville and the Foundation for a Healthy Kentucky.   
Prior to joining KET, Schmidt was the president of Leadership Kentucky and assisted in establishing the statewide leadership organization when it was founded in 1984. In addition, she led the Cardinal Hill Rehabilitation Hospital Foundation and marketing and community relations divisions.
Schmidt received her bachelor's degree from the University of Kentucky and graduated from the College of William & Mary Planned Giving Institute. She is married to Ben Schmidt and resides in Prospect, Kentucky.
The Kentucky High School Athletic Association, along with the Kentucky Association of Basketball Coaches and the Kentucky High School Basketball Hall of Fame, are celebrating 100 years of the sport near and dear to the state of Kentucky; Basketball.
The 2017-2018 basketball season marks the beginning of this "Centennial Celebration", but planning began in 2015.
On October 17, KHSAA held a press conference to reveal the remainder of their plans for the 2017-2018 season to be "A Season to Remember".
The Centennial celebration actually began at the 2017 Boys Sweet 16 at Rupp Arena where it tipped-off. 
The logo used for the Centennial Celebration above was a contest for students to design and a Calloway County High School senior won.
For further information, visit  khsbk100.com, where a full video of the press conference is available as well as 12 PSA's promoting the Centennial of High School Basketball.  


KBA Board of Directors will meet on Thursday, January 18 at 9:30a.m. at the KBA Headquarters in Frankfort, Kentucky.

With an ice storm and snow approaching, the KBA asks that you keep us apprised of any power outages that you may have that may have resulted in you being off the air. The KBA family thanks you for all you do for the broadcast industry! Due to inclement weather the KBA offices will close early. However, we are available by cell or email at any time. Our contact information is listed below:

Henry Lackey -henry@kba.org (270)860-3284
Karen Mucci -karen@kba.org (859)492-3025
Liza Livers-kba@kba.org (502)545-8609

In 2017 and in years past, we have lost some valuable folks in the broadcast industry. As we embark on 2018, please keep the KBA apprised on anyone that has passed or in need of prayer. Please send to Henry Lackey at henry@kba.org.

 A visitation will be held on Monday, January 16, 2018 from 2pm to 8pm CST at Eastwood Baptist Church located at 500 Eastwood Avenue, Bowling Green, KY 42103. Additionally, funeral services will be on  Tuesday, January 16, 2018 at 1:00pm with a visitation at 10am until time of service at Eastwood Baptist Church, 500 Eastwood Avenue, Bowling Green, KY 42103.
Annual Conference 2017 Photos and Recorded Sessions 

Please click here  or visit our webpage to view photos, videos of the educational sessions and a taped recording of the awards banquet from the 2017 Annual Conference held last October.  

Your password to view the taped sessions is "kba2017".  
KBA Offers Reimbursement as a Member Benefit

The Kentucky Broadcasters Association will reimburse broadcast stations licensed to a community in the Commonwealth of Kentucky and KBA members for NAB Show, Small Market Television Exchange, Country Radio Seminar and NAB/RAB Radio Show up to the annually approved amounts. Reimbursement amounts are approved by the Board of Directors at the Fall Board Meeting for the following year.

Approved Reimbursements for 2018:
* Country Radio Seminar - Registration Fee Only-$499
* NAB Show, Las Vegas - Up to $1,000 per attendee
* RAB/NAB Radio Show,  Up to $1000 per attendee
* Small Market Television Exchange - Up to $1,000 per attendee

Reimbursement Requirements:
1. Reimbursement is to be submitted after the conference.
2. All reimbursements must be received within 60 days of the last day of the conference.
3. Each reimbursement must include the reimbursement form and applicable receipts (up to the approved amount.)
Reimbursable expenses include:
  • Registration Fees
  • Transportation
  • Lodging
  • Meals
4.  Each reimbursement must include a copy of the attendee's name badge from the conference.

To complete your online reimbursement form, Click here.     

The KBA has produced a 2017 membership directory.  Directories are available online and a hard copy will be available soon. To access the online directory, visit www.kba.org and click on the Member Directory tab. The password is kba@directory17. If you do not see yourself or your company, listed please contact Liza by emailing kba@kba.org or Karen at Karen@kba.org.  
In observance of Martin Luther King, Jr. Day the KBA offices will be closed on Monday, January 15, 2018.  

The Kentucky Broadcasters Association presents...
Radio Advertising Bureau's Management Webinar

What Does the Future of Sales Look Like?                     
One-Hour, Live MANAGEMENT Webinar

(1:00 pm Eastern/12:00 pm Central/11:00 am Mountain/10:00 am Pacific)   
RAB's Jeff Schmidt with Guest Jim Dickie, CSO Insights
Are we nearing a point where our work will be done by soulless computers?  Where data is everything and people are incidental?  Take a look at the rapidly-changing sales sphere and be ready for the future.

* The future of sales through three key areas:  training, technology and talent.
* The evolution of sales over the next decade and the impact it will have on your business.
* The critical steps sales leaders should take now to prepare for the future.


Join:  http://rab.adobeconnect.com/future_of_sales/ and Enter as a GUEST using your FIRST AND LAST NAME.

Audio:  over computer or 800-244-2500, PIN 550122#
NOTE:  AdobeConnect recommends using Internet Explorer.  If you do not have Internet Explorer, Safari is the next best.

SUPPORT                                                                                                                          Contact Adobe Support at: 800-422-3623. International support numbers are available at http://www.adobe.com/support/connect/connecthostedsupport.html.  To contact RAB, call 800-232-3131 or email member_response@rab.com.

FREE LBS Training!  

Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings!

This week's 3 videos are: Banks and Millennials, Best Marketer, Pubs
Banks and Millennials:   Eric Moore discusses FREE information you can access for great information on how Millennials view and use local financial institutions!
Best Marketer:  Gary Moore introduces the difference between knowing and doing and how that can impact your presence in your market!
Pubs:    Sam Caputa of Emmis Interactive shares a detailed case study for bar and pub promotion.
Happy Selling!
Have a resolution you want to share? The KBA wants to hear about it. Email your resolutions to Karen Mucci at karen@kba.org. You may see it in the next eCast! I am sure many of us can relate as we sit down and make our new list of resolutions.

The KBA likes to be in the know! If you have a kudos, a community service project that your station or community is involved in, please email Karen Mucci at karen@kba.org. We would like to hear from you!

FREE LBS Training!  

Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings!

This week's 3 videos are: Retro Promo, Dodge vs. Chevy, Prospecting and Negative Thoughts 
Retro Promo:  Sally Kohn gives us a promo idea for advertisers and audiences that revolves around retro items!
Dodge vs. Chevy: John Tkac is back with an update on the big pickup truck battle going on between Dodge and Chevy! Be ready with a smart strategy for local dealers of both makes in your market!
Prospecting and Negative Thoughts:   Paul Weyland shows you how to prospect new local direct business in ways you haven't thought about before. Then, Paul uncovers a dark and scary secret that may be hampering your ability to reach your full potential, both as a sales person and as a human being.
Happy Selling!
Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
This service could save you thousands of dollars in FCC fines

In This Issue
Quick Links
Email Henry
Mark Your Calendar for These 2018 Events!


Next Board Meeting: January 18th, 2018 @9:30am, KBA Headquarters

April 19, 2018 @ 9:30am, KBA Headquarters

July 19, 2018 @ 9:30am, KBA Headquarters

October 8, 2018 @9:30am, KBA Conference, Bowling Green, KY

Country Radio Show, Nashville,
February  5-7, 2018

State Leadership Conference
February 27-28, 2018

NAB Show, Las Vegas, NV
April 7-12, 2018

eCast Distribution
Did you know you can add all team
members at your station to the eCast distribution list?
Simply send a list of all email
addresses that need to add to kba@kba.org.
EAS Schedule
The next required monthly test will be Wednesday, January 17th at 10:37am and will originate from WHAS/WAMZ.
Wedding Planning with Pem
This eCast is sponsored by
"Wedding Planning with Pem," a
sweet fit for your advertisers.

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Kentucky Broadcasters Association | | www.kba.org | 101 Enterprise Drive
Frankfort, KY 40601