A Recorded Webinar!
Across the Finish Line
Meeting the March 1 Deadline to Move Your 
Public Inspection File Online
Pillsbury Winthrop Shaw Pittman, in association with the Massachusetts Broadcasters Association and other participating state broadcasters associations, presented: 

Click the link above to listen to the recorded webinar and click here to view a PDF of the slides. 

Almost six years after requiring TV stations to move their Public Inspection File online, March 1 marks the deadline for radio stations that have not yet moved their file online to complete that task. The FCC required commercial radio stations with five or more full-time employees in the top 50 markets to make the move in 2016. As a result, this "last wave" of stations moving online consists mostly of noncommercial and smaller-market commercial radio stations. That means the drain on limited station resources will often be disproportionately greater than it was for TV and large-market radio stations making the move.

Based on the feedback we have been hearing from broadcasters across the state, we are sharing this webinar recording with our members to address many of the technical challenges that are making the move difficult for many stations. The recording covers what you need to do and what the FCC has said it will do for you, so that your employees can accomplish the task in the most efficient manner possible. Other topics include talking about the future - how maintaining an online file changes not only how you interact with your file, but how the FCC and others will interact with it as well.

Scott Flick, Partner, Pillsbury
Lauren Lynch Flick, Senior Counsel, Pillsbury
On behalf of the Kentucky Broadcasters Association, we send our thoughts and prayers  to the students, families and community members of Marshall County High School and to the community of Benton.

The KBA would like to extend a special thank you to Chad Darnall of WPSD for his coverage. Chad has been with WPSD for 23 years. He has two children, Will, a sixth grader at South Marshall Middle School and Maddie a Freshman at Marshall County High School.

We will keep you in our thoughts and prayers. January 23, 2018 will not be forgotten.

This morning, old Punxsutawney Phil scurried out of his little home and saw his shadow. This omen indicates a long winter. Great for those of us who like the cold. 
The Kentucky High School Athletic Association, along with the Kentucky Association of Basketball Coaches and the Kentucky High School Basketball Hall of Fame, are celebrating 100 years of the sport near and dear to the state of Kentucky; Basketball.
The 2017-2018 basketball season marks the beginning of this "Centennial Celebration", but planning began in 2015.
On October 17, KHSAA held a press conference to reveal the remainder of their plans for the 2017-2018 season to be "A Season to Remember".
The Centennial celebration actually began at the 2017 Boys Sweet 16 at Rupp Arena where it tipped-off. 
The logo used for the Centennial Celebration above was a contest for students to design and a Calloway County High School senior won.
For further information, visit  khsbk100.com, where a full video of the press conference is available as well as 12 PSA's promoting the Centennial of High School Basketball.  
Annual Conference 2017 Photos and Recorded Sessions 

Please click here  or visit our webpage to view photos, videos of the educational sessions and a taped recording of the awards banquet from the 2017 Annual Conference held last October.  

Your password to view the taped sessions is "kba2017".  
KBA Offers Reimbursement as a Member Benefit

The Kentucky Broadcasters Association will reimburse broadcast stations licensed to a community in the Commonwealth of Kentucky and KBA members for NAB Show, Small Market Television Exchange, Country Radio Seminar and NAB/RAB Radio Show up to the annually approved amounts. Reimbursement amounts are approved by the Board of Directors at the Fall Board Meeting for the following year.

Approved Reimbursements for 2018:
* Country Radio Seminar - Registration Fee Only-$499
* NAB Show, Las Vegas - Up to $1,000 per attendee
* RAB/NAB Radio Show,  Up to $1000 per attendee
* Small Market Television Exchange - Up to $1,000 per attendee

Reimbursement Requirements:
1. Reimbursement is to be submitted after the conference.
2. All reimbursements must be received within 60 days of the last day of the conference.
3. Each reimbursement must include the reimbursement form and applicable receipts (up to the approved amount.)
Reimbursable expenses include:
  • Registration Fees
  • Transportation
  • Lodging
  • Meals
4.  Each reimbursement must include a copy of the attendee's name badge from the conference.

To complete your online reimbursement form, Click here.     

The KBA has produced a 2017 membership directory.  Directories are available online and a hard copy will be available soon. To access the online directory, visit www.kba.org and click on the Member Directory tab. The password is kba@directory17. If you do not see yourself or your company, listed please contact Liza by emailing kba@kba.org

The Kentucky Broadcasters Association presents...
Radio Advertising Bureau's Seller Webinar

What Keeps Car Dealers Awake At Night?

One-Hour, Live SELLER Webinar

(11:00 am Eastern/10:00 am Central/9:00 am Mountain/8:00 am Pacific)
(4:00 pm Eastern/3:00 pm Central/2:00 pm Mountain/1:00 pm Pacific)

Presenter:  Jeff Schmidt, RAB's SVP of Professional Development

Wouldn't it be great to know what your local car dealer is really thinking? What keeps them up at night, what they are hoping to accomplish and what's stopping them?  We found a dealer willing to spill it all on the condition of anonymity.

* What it really takes to run a dealership
* How you can partner with a purpose
* Why advertising reps usually get ignored
* How not to be ignored 


Joinhttp://rab.adobeconnect.com/awake/ and Enter as a GUEST using your FIRST AND LAST NAME.

Audio:  over computer or 800-244-2500, PIN 550122#
NOTE:  AdobeConnect recommends using Internet Explorer.  If you do not have Internet Explorer, Safari is the next best.

SUPPORT                                                                                                     Contact Adobe Support at: 800-422-3623. International support numbers are available at http://www.adobe.com/support/connect/connecthostedsupport.html

To contact RAB, call 800-232-3131 or email member_response@rab.com.

The Kentucky Broadcasters Association presents...
Radio Advertising Bureau's Management Webinar

Did you miss January's live management webinar...

What Does the Future of Sales Look Like? 
Are we nearing a point where our work will be done by soulless computers? Where data is everything and people are incidental?  Take a look at the rapidly-changing sales sphere and be ready for the future.

* The future of sales through three key areas:  training, technology and talent.
* The evolution of sales over the next decade and the impact it will have on your business.
* The critical steps sales leaders should take now to prepare for the future.

No worries, we have a recording! Catch it again or listen for the first time by clicking here.

The KBA likes to be in the know! If you have a kudos, a community service project that your station or community is involved in, please email Karen Mucci at karen@kba.org. We would like to hear from you!

Upcoming Webinar!
February 13, Noon ET 
Selling Local Automotive Advertising Going Forward

We all need to be better than ever. Why? Your local dealers are experiencing huge challenges after several consecutive record setting years. Dealers need answers now and they need you to be a solution driven partner. How can you approach your current dealers and prospects going forward to position your station as a partner and not just "another media expense". You want to join this webinar and hear how John Tkac shows the way to you becoming the auto ad consulting star in your market. This is a "can't miss" webinar for any general manager, local sales manager, broadcast seller and digital sales pro. Sign up today

Presented by John Tkac, LBS Auto Expert

Click here to log in to LBS and register for this webinar!

FREE LBS Training!  

Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings!

This week's 3 videos are:  Prospecting, Competition, Purchase Plans

Prospecting:   Paul Weyland answers prospecting questions LIVE! In this session:

▪ Any ideas about a convention or visitors bureau?
▪ How about solar companies? How do we make them stand out?
▪ What can I do with real estate?
▪ Are there any good ideas for veterinarians?

Competition:  S ally Kohn begins a series on knowing your local competition and how you can position yourself as the lead sales professional in your market regardless of your station's ranking.

Purchase Plans:  Eric Moore shows how to access and use practical, updated, and useful information on purchase plans and deferrals.
  Happy Selling!
Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
This service could save you thousands of dollars in FCC fines

In This Issue
Quick Links
Email Henry
Mark Your Calendar for These 2018 Events!


 Next KBA Board Meeting
April 19, 2018 @ 9:30am, KBA Headquarters

July 19, 2018 @ 9:30am, KBA Headquarters

October 8, 2018 @9:30am, KBA Conference, Bowling Green, KY

Country Radio Show, Nashville,
February  5-7, 2018

Deadline for Online Public Files
March 1

State Leadership Conference
February 27-28, 2018

NAB Show, Las Vegas, NV
April 7-12, 2018

KBA Conference
October 8-9, 2018
Bowling Green, KY

eCast Distribution
Did you know you can add all team
members at your station to the eCast distribution list?
Simply send a list of all email
addresses that need to add to kba@kba.org.
EAS Schedule
The next required monthly test will be Wednesday, February 14th at 12:07am and will originate from EOC.
Wedding Planning with Pem
This eCast is sponsored by
"Wedding Planning with Pem," a
sweet fit for your advertisers.

Be Social!
Like Us on Facebook!

Like us on Facebook

Follow Us on Twitter!

Follow us on Twitter
Thank You PEP Sponsors!
Kentucky Broadcasters Association | | www.kba.org | 101 Enterprise Drive
Frankfort, KY 40601