Webinar: You and # MeToo
Crisis Management for Media Companies Addressing Sexual Harassment Complaints 
The # MeToo movement is now consuming media companies of all sizes, with nearly daily reports of sexual harassment charges. The media industry is hardly unique in that regard, but the impact can be greater in media, where the target of the complaint may not be the public face of the company, but one of its principal products as well. What might be a simple employee action for other businesses can be akin to shutting down a product line for a media company.

Register to join us on Tuesday March 20, 2018 at 1:00-2:15pm ET, 10:00-11:15pm PT, as we discuss what to do before a complaint arises, and equally importnat, what to do next, in this webinar for all segments of the media industry.

Scott R. Flick, Partner, Media Practice
Rebecca R. Rizzo, Special Counsel, Employment and Labor Practice
Aimee P. Ghosh, Senior Associate, Crisis Management Practice

Questions? Contact Erin Eversole at (615)622-3735  
The Kentucky Broadcasters' Association (KBA) Scholarship Fund
Click here to apply for the Kentucky Broadcasters Association High School Scholarship today! 
This high school senior scholarship  is a post-secondary partial scholarship grant program for children of employees of Kentucky radio and television stations. In 2018 the KBA will award fourteen (14) scholarship grants of fifteen hundred dollars ($1,500) each to qualified sons and daughters of employees of Kentucky broadcast stations.   

The grants will be used to assist the student in the payment of tuition, fees, books, and room and board. A scholarship committee will review each application and will award the scholarship grants based on the following criteria:
  • One of the student's parents must be either: (a) a full time employee of a station on the date of the application deadline, or; (b) a part-time employee of a station on the date of the application deadline and has been employed as a part-time employee at the Kentucky station for a period of one year prior to the application deadline.
  • The student must attend full-time a college, university, vocational school, institute of technology, or academy that awards academic degrees or professional certifications.
  • There is no minimum GPA requirement to apply. However, preference will be shown to students who demonstrate good scholastic ability.
  • Extracurricular activities (clubs, athletics, church, community service, part-time employment, etc.) will be considered in evaluating each applicant.
  • Preference will be given to students with financial need.
  • Grants may be awarded for undergraduate, graduate, and post graduate programs.
  • Grants are made on an annual basis and are non-renewable.

KBA Harry Barfield Scholarship

Four scholarships of $2,500 apiece are available to students who are currently majoring in broadcasting or communications at a college or university in Kentucky. The scholarships are awarded through a competitive application process which includes academic achievement, the recommendation of a faculty member, and extracurricular activities. Since the scholarship awards are renewable for a second year provided recipients continue to meet specified criteria, priority consideration will be given to students who are rising juniors.
The program, now in its 27th consecutive year, is named in honor of Harry Barfield, the late chairman of the Kentucky Broadcasters Association and manager of WLEX-TV in Lexington.
To all RADIO INTERNS in the State of Kentucky 
Open to interns, students, recent graduates,  and any part timers that have yet to get a full-time position in radio. Get your application today.

Deadline: Friday March 9, 2018 
The KBA WKU Radio Talent Institute is a talent incubator at Western Kentucky University and is one of the inaugural institute members of the National Radio Talent System.

The Institute brings in broadcast professionals from around the state and country to be the Guest Professional Faculty and to teach all the sessions during this intensive 10-day summer program.

Participating professionals praise the KBA WKU Radio Talent Institute and embrace the Institute as a "go to" place to find bright, talented young broadcasters entering the industry.

The National Radio Talent System and the Radio Talent Institute is the campus-to-career connection most students need to begin their broadcast career, and the connection for broadcasters to discover and hire entry level talent today that can be the leaders in the broadcast industry tomorrow.

College students from universities throughout the state and region apply to be accepted into the KBA WKU Radio Talent Institute. Once they complete the Institute they become part of, and are highlighted to the industry in the Radio Talent Farm System. 
This is your opportunity to participate in this wonderful program and network with leaders in the broadcasting industry. Apply to take part in an amazing and exciting opportunity to learn from over 30 Broadcasting Professionals during the 10-day intensive Kentucky Broadcasters Association at
Western Kentucky University Radio Talent Institute July 23- August 1, 2018.

To apply  click here or contact Jennifer Grimes, Talent Liaison  at
jennifergrimes@nationalradiotalentsystem.com or Cierra Jade, Director of Operations at  ciarajade@nationalradiotalentsystem.com .  
Annual Conference 2017 Photos and Recorded Sessions 

Please click here  or visit our webpage to view photos, videos of the educational sessions and a taped recording of the awards banquet from the 2017 Annual Conference held last October.  

Your password to view the taped sessions is "kba2017".  
KBA Offers Reimbursement as a Member Benefit

The Kentucky Broadcasters Association will reimburse broadcast stations licensed to a community in the Commonwealth of Kentucky and KBA members for NAB Show, Small Market Television Exchange, Country Radio Seminar and NAB/RAB Radio Show up to the annually approved amounts. Reimbursement amounts are approved by the Board of Directors at the Fall Board Meeting for the following year.

Approved Reimbursements for 2018:
* Country Radio Seminar - Registration Fee Only-$499
* NAB Show, Las Vegas - Up to $1,000 per attendee
* RAB/NAB Radio Show,  Up to $1000 per attendee
* Small Market Television Exchange - Up to $1,000 per attendee

Reimbursement Requirements:
1. Reimbursement is to be submitted after the conference.
2. All reimbursements must be received within 60 days of the last day of the conference.
3. Each reimbursement must include the reimbursement form and applicable receipts (up to the approved amount.)
Reimbursable expenses include:
  • Registration Fees
  • Transportation
  • Lodging
  • Meals
4.  Each reimbursement must include a copy of the attendee's name badge from the conference.

To complete your online reimbursement form, Click here.     

The KBA has produced a 2017 membership directory.  Directories are available online and a hard copy will be available soon. To access the online directory, visit www.kba.org and click on the Member Directory tab. The password is kba@directory17. If you do not see yourself or your company, listed please contact Liza by emailing kba@kba.org

Did you miss March's live management webinar? No worries! Check out the recorded webinar and a pdf of the slides for the next seven days by clicking here.  Details below. 

Managing Change Like a Champion     

RAB's Brandeis C. Hall with Guest Mike Hulvey, Neuhoff Media

A change champion can make a key impact on the outcomes of an organizational change, whether the change be new technologies, a change of focus, new management, or a change of culture due to an acquisition.  Some find change overwhelming while others embrace and are excited by it.  Both play an impactful role in your success.

Learn to:
* Build coalitions and establish allies to ease the transition
* Help those who struggle with new challenges both in skillsets and in attitude
* Translate the change results into positives for individuals and teams

The Kentucky Broadcasters Association presents...

Radio Advertising Bureau's March Management Webinar

Getting It All Done Without Losing Your Mind

One-Hour, Live SELLER Webinar

(11:00 am Eastern/10:00 am Central/9:00 am Mountain/8:00 am Pacific)
(4:00 pm Eastern/3:00 pm Central/2:00 pm Mountain/1:00 pm Pacific)

Presented by: Brandeis C.Hall
Guests: R. Shawn McBride & Shannon Gregg
Why do some people get more out of a day than others? It's time we shatter the myths of 'time management.' You can't manage time, but you can better manage how you use your time. 

Learn to:
* Discover your real priorities
* Reduce the stress of daily firefighting
* Leverage the Golden Triangle of productivity


Join:  http://rab.adobeconnect.com/losingyourmind/ and Enter as a GUEST using your FIRST AND LAST NAME.

Audio:  over computer or 800-244-2500, PIN 550122#
NOTE:  AdobeConnect recommends using Internet Explorer.  If you do not have Internet Explorer, Safari is the next best.

SUPPORT                                                                                                         Contact Adobe Support at: 800-422-3623. International support numbers are available at http://www.adobe.com/support/connect/connecthostedsupport.html.  To contact RAB, call 800-232-3131 or email member_response@rab.com.

The KBA likes to be in the know! If you have a kudos, a community service project that your station or community is involved in, please email Karen Mucci at karen@kba.org. We would like to hear from you!

FREE LBS Training!  

Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings!

Upcoming Webinar! 

March 13, Noon ET
Attitudes are Contagious - How's Yours? Why It Matters to Your Bottom Line!

We all know that selling requires a disciplined mind set and it requires us to be at the top of our game on each and every call. We don't have t
he lux
ury of having a bad day in front of our clients and prospects. Join us for a powerful session that will challenge and enhance your attitude which is a key element to success. See the checklist of proven skills that prepar e you to get the most from every engagement that you experience. Learn how to establish yourself as the most valuable competitive advantage for the clients in your local market.

Presented by Kelly Orchard, Broadcast Expert

This week's 3 videos are:  Retirement Planners, Three Sales Tips, Non-Pro

Sales 101:  Paul Weyland explains why he LOVES local direct  clients and explains what your goal should be on each and every sal es call!

5 Keys to Selling TV:    Ron Steiner discusses the 5 keys to developing a successful career in television sales. He covers everything from evaluating prospects to how effective listening closes more business.

Auto Q $ A:
Wow. John Tkac takes live automotive questions directly from broadcasters! In this session, he answers the following questions:
▪ Why have dealers' direct mail budgets stayed consistent?
▪ What is the difference between pump in and pump out?
▪ Are 15 second short form ads more valuable or do dealers prefer traffic and weather type sponsorship ads?
▪ How do we get the attention of a dealer's ad agency that only wants to talk about ratings?
▪ When manufacturers offer more co-op reimbursement for using their pre-produced ads, the dealer then loses most of their time to sell a car. Nice branding and pre-approved co-op, but what do you do?
▪ What would you say to a Chevy dealer who refuses to do any radio or TV to get him to reconsider that strategy?


  Happy Selling!
Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
This service could save you thousands of dollars in FCC fines

Marti Hazel
2018 KBA Chairperson
In This Issue
Quick Links
Mark Your Calendar for These 2018 Events!


Next KBA Board Meeting 
April 19, 2018 @ 9:30am, KBA Headquarters

July 19, 2018 @ 9:30am, KBA Headquarters

October 8, 2018 @9:30am, KBA Conference, Bowling Green, KY

NAB Show, Las Vegas, NV
April 7-12, 2018

KBA Conference
October 8-9, 2018
Bowling Green, KY

eCast Distribution
Did you know you can add all team
members at your station to the eCast distribution list?
Simply send a list of all email
addresses that need to add to kba@kba.org.
EAS Schedule
The next required monthly test will be Wednesday, March 21st at 10:37am and will originate from WUKY-FM.
Wedding Planning with Pem
This eCast is sponsored by
"Wedding Planning with Pem," a
sweet fit for your advertisers.

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Kentucky Broadcasters Association | | www.kba.org | 101 Enterprise Drive
Frankfort, KY 40601