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I’ve known Clif for many years, and I have no doubt he will also be successful in this new role. He has been serving the needs of seniors in long term care for more than 35 years, beginning as a nursing home volunteer and then starting his career as an administrator in training at a skilled nursing facility. Clif also served as administrator of several SNFs before becoming a regional director of operations for a large-urban market. Before joining AHCA/NCAL, he was Vice President of Government Relations at HCR ManorCare (now ProMedica Senior Care) for nearly 10 years.
Throughout his tenure at AHCA/NCAL, Clif has been a key leader in many legislative accomplishments, including securing billions of dollars in life-saving resources to support members throughout the pandemic. He recently received the McKnight’s Long-Term Care News Industry Ally Award and made The Hill’s Top 100 Lobbyists for his advocacy efforts.
I would also like to share a few thoughts about Clif that can’t be found on his resume.
Clif is a true leader. He is smart, strategic, and takes the time to listen. Most important, Clif has spent years working in nursing homes. He knows what you face every day and every night. He knows the joys and the frustrations. He understands the issues that you face and can bring together the right people and strategies to win those issues. Yes, he is one of the most influential lobbyists in D.C. On top of that he is one of us. I am confident he will lead the profession to future success and give you the ability to deliver high quality care.
When Clif takes over this fall, I will be there to support him and this transition in any capacity that is helpful. Suffice it to say, you aren’t getting rid of me just yet. But no matter what, I fully believe that Clif is the right person to lead long term care into the future.
Congratulations, Clif!
Best,
Mark Parkinson
President & CEO, AHCA/NCAL
Reported on by:
Provider Magazine
McKnight’s Long-Term Care News
McKnight’s Senior Living
Skilled Nursing News
Senior Housing News
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