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AAP Alert: Website Privacy Litigation Risk Under California Law
AAP Highlights Website Privacy Litigation Risk Related to Third-Party Tracking Tools
The American Academy of Pediatrics (AAP) has issued guidance regarding potential litigation risks associated with the California Invasion of Privacy Act (CIPA).
According to the AAP, healthcare organizations may face legal exposure if their websites utilize certain third-party tracking technologies—such as analytics, advertising pixels, chat features, or similar tools—without appropriate disclosures, consent mechanisms, or privacy safeguards.
While the law is specific to California, organizations operating websites that can be accessed by California residents may wish to review their privacy policies, website tracking technologies, cookie disclosures, and vendor agreements with legal counsel.
KHF encourages practice leaders and website administrators to familiarize themselves with this guidance and evaluate whether additional privacy reviews are warranted.
Additional information is available here:
AAP Statement on California Invasion of Privacy Act Litigation Risk
This is particularly relevant for practices utilizing website analytics, appointment scheduling tools, patient communication widgets, or marketing technologies that collect visitor information.
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