Bob White, Executive Director
133 Evergreen Road, Suite 212
Louisville, KY 40243
E-Blast for Monday, August 27, 2018
You're Invited ... KSLA Marketing Workshop
Tuesday, September 18, 2018
Tuesday, September 18, 2018
10 a.m. – 2 p.m.
at University of Louisville ShelbyHurst Campus

KSLA Member Fee is $60 for the first registrant,
$40 for each additional registrant from the same company

KSLA Non-Member Fee is $80 per registrant

Registration Deadline is Thursday, September 13, 2018

A recent study by George Mason University painted a bleak picture of selling in the senior living industry. However, new research has examined a new approach to selling that is both easy to implement and has been proven to be highly effective. Using actual case studies, real-world senior living-based stories, and illustrative exercises, this presentation is designed to introduce the participant to this completely new way of selling within our wonderful industry. In addition, this session will be highly interactive and also a great deal of fun!

Our presenter will be Michael Marlow. Michael is the National Marketing and Sales Training Manager for Life Care Services, Inc., and has over fifteen years of successful experience developing and delivering sales training programs for all levels of employees, including executive level, in the senior living industry. He has over twenty years of successfully leading teams of sales managers and representatives in the senior living industry, and over eleven years of experience in the direct selling of medical products and devices to physicians, nurses and other allied health care professionals for a Fortune 100 company.
Michael co-developed the sales training program whose on-line version was an ALFA “Best of the Best” award winner in 2013. He is a nationally published author of The Business of Caring . And, he was a National Award of Excellence winner at Bristol Myers-Squibb.

To register for this workshop, download the Offering Announcement. Complete the Registration & Payment Form and return it to KSLA with your check or credit card information to:

Kentucky Senior Living Association (KSLA)
133 Evergreen Road, Suite 212
Louisville, KY 40243
Email them to

We hope you'll join us!

The registration deadline is Thursday, September 13, 2018
Common Scams Aimed at Senior Adults
(First Light Home Care) In a recent blog written by First Light Home Care, they share that August 21 was National Senior Citizens Day. While honoring aging friends and family members, First Light also uses this day to raise awareness for the physical and economic safety of those we care for and love. Unfortunately, all too often, the senior community falls prey to scammers in search of personal and sensitive information.

First Light turned to the experts at LifeLock to provide information to its readership on the most common scams aimed at our senior communities, and how to respond to them.

Click Here to read the blog.
Exceptional Senior Living Invites You to Join Them to Celebrate Their One-Year Anniversary on August 28

Join Exceptional Senior Living for "A Taste of Prospect" from 4-7 p.m. and enjoy wine and bourbon tastings, local food sampling, door prizes, and community tours.
RSVP by calling 502.907.3778
Training Opportunities Available
Argentum's Sales Counselor Certificate Program

T raining materials are designed to help build knowledge and competencies so that senior living professionals are able to speak with common vernacular from the very beginning of their employment, which leads to better performance, job satisfaction and retention.

The course content includes self-paced, internet-based training modules and live online proctored testing. Registration is open and available to anyone in the senior living industry with an interest in better communicating the value of senior living.

Click Here to register or learn more.

Argentum's Executive Director Leadership Institute (EDLI)

Registration is open for Argentum's Executive Director Leadership Institute (EDLI) in Alexandria, VA on September 26-27, 2018.

The EDLI content is designed to assist Executive Directors in being more effective leaders, focusing on critical areas such as operations management, leadership, human resources, sales and marketing, clinical oversight, risk management, and more.

Seats are limited. Book your hotel by August 29th to qualify for a discounted rate.

Click Here to register or learn more.

2018 CDAL Examination Dates

For those interested in Certified Director of Assisted Living (CDAL) certification, registration is now open. Here are other important dates you need to know:

  • September 17: Testing Period Opens
  • October 31: Registration Deadline
  • November 14: Late Registration Deadline (+$50)
  • December 14: Testing Period Closes

Click Here   to register or learn more.

Have a great week!

Bob White, Executive Director
Kentucky Senior Living Association (KSLA)