JUNE ISSUE

 

New Cases Explore the Strategic Challenges of Luxury Brand Growth


How can luxury brands grow without losing the exclusivity and authenticity that make them valuable? Two new Kellogg cases examine this challenge from different perspectives, inviting students to explore the tradeoffs between expansion, visibility, and brand equity. Together, they provide engaging opportunities to discuss luxury strategy, consumer behavior, entrepreneurship, and growth.


The Row: Can Quiet Luxury Grow without Becoming Loud?


As quiet luxury gains popularity, The Row faces a critical question: how can it continue to grow without compromising the exclusivity and discretion that define its appeal? Students examine the opportunities and risks of geographic expansion, category diversification, and brand visibility while exploring the consumer motivations behind luxury purchases. The case is well suited for discussions of luxury branding, customer value, and growth strategy.


The Rise of Jayanti Reddy: India’s New Star in Luxury Fashion


Jayanti Reddy has built a successful luxury fashion label rooted in handcrafted design and traditional Indian craftsmanship. As demand accelerates, students evaluate how the brand can scale while maintaining its exclusivity, quality, and distinctive identity. The case offers a rich platform for exploring luxury brand building, entrepreneurship, growth strategy, and the unique opportunities and challenges facing luxury brands in emerging markets.


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Teaching Leadership When there are no Easy Answers


Leadership courses often seek to move beyond frameworks and theory to help students practice judgment in complex, ambiguous situations. These two recent Kellogg teaching materials are designed to do just that, immersing students in difficult decisions where competing interests, conflicting values, and interpersonal dynamics shape the path forward. Together, they provide rich opportunities for discussion, reflection, negotiation, and leadership development.


Moral Complexity in Leadership: Evaluating Personal and Professional Integrity helps business instructors harness the power of fiction to prepare students for the moral and ethical dilemmas they will face throughout their careers. Through a compelling narrative and guided discussion, students discuss the ways in which such matters should be (or, at the very least, could have been) handled, learning valuable lessons about the importance of leading any company or organization with honesty, empathy, and integrity.



Mars & Jupiter: A Nuclear Negotiation between the United States and Iran immerses participants in a high-stakes international negotiation inspired by real-world geopolitical tensions. As they work toward an agreement, students must balance competing national interests, security concerns, political pressures, and relationship dynamics while navigating uncertainty and conflict.


Together, these cases invite students to wrestle with questions that leaders face every day:

  • How do you navigate competing interests and values under pressure?
  • When should you challenge authority, and at what cost?
  • How do relationships, power dynamics, and moral convictions shape difficult decisions when the path forward is uncertain?


Ideal for courses in negotiation, leadership, organizational behavior, business ethics, public policy, social impact, and international management.

Elevate Student Engagement with Kellogg + SimCase Simulations


Through our partnership with SimCase, a company that pairs digital activities with higher-education teaching materials, Kellogg has developed a growing portfolio of interactive simulations that combine the rigor of proven teaching materials with the power of digital learning.


These browser-based exercises place students in dynamic, decision-rich environments where they must navigate complex negotiations, strategic choices, and stakeholder challenges in real time. Unlike traditional cases, SimCase simulations allow students to experience the consequences of their decisions, creating memorable learning moments and deeper classroom discussions.


Our SimCase portfolio spans a range of topics and settings, providing instructors with flexible options for courses in negotiation, leadership, management, organizational behavior, strategy, and executive education. Simulations can be used in-person, online, or in hybrid formats, making them a versatile addition to today's classroom.


Whether you're looking to increase student engagement, incorporate experiential learning, or modernize your teaching toolkit, Kellogg's SimCase simulations offer a powerful way to transform concepts into practice.

 

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