Ka Nūhou Ianuali 2022
 Ua mau ke ea o ka ʻāina i ka pono.

Ua hoʻōho mua ʻia kēia ʻōlelo ma ka lā 31 o Iulai, 1843 ma ka pāka ʻo Thomas Square ma Oʻahu e Keaweaweʻula Kīwalaʻō Kauikeaouli Kaleiopapa, ʻo ia hoʻi ʻo Kamehameha III, ma ka hoʻihoʻi ʻia o ke ea o ke aupuni mōʻī o Hawaiʻi e Pelekāne mā. Ma ko mākou kūlana he keʻena mokuʻāina, he kuleana ko mākou no ka hāpai ʻana i ia pono me ka hōʻihi i nā hanauna i hala a no nā hanauna e hiki mai ana. Ma ke alu like ʻana me nā kupa a pau o ka ʻāina e kō ai kēia kuleana. He huakaʻi loa ka ʻimi i ka ʻoihana hoʻokipa hoʻoulu hou, a he huakaʻi e pono ai ka hele pū me ke kaiāulu no ka hoʻoikaika i nā kūkulu o kā mākou hana – ʻo ka Moʻomeheu Hawaiʻi, ka Waiwai Kūlohelohe, me ka Hokona Alowelo. Me ia nō e mau ai ke ea o ka ʻāina i ka pono.
KE KŪKULU KAIĀULU
Ma ka moʻolelo “Reshaping Tourism” ma ka nūpepa Ka Wai Ola, ua kūkākūkā ko HTA Pelekikena a Luna Hoʻokele ʻo John De Fries me ka Luna Alowelo ʻo Kalani Kaʻanāʻanā no nā ala e hana pūalu ai ka ʻoihana hoʻokipa me ke kaiāulu. Ma ia kūkākūkā ʻana, ua komo pū ka Luna Hoʻokele o ka ʻAhahui Hoʻokipa ʻŌiwi O Hawaiʻi, ʻo Mālia Sanders, me kekahi lālā hoʻokumu o ʻĀina Aloha Economic Futures, ʻo Noe Noe Wong-Wilson, no ka hōʻike i ka manaʻo nui o ka hoʻoponopono i ka ʻoihana hoʻokipa o Hawaiʻi no ka pono o Hawaiʻi.
Nā Papahana Mālama ʻĀina Hoʻokipa

Me ka hana nui a me ke alakaʻi ʻana o nā kaiāulu, ke kō nei nā Papahana Mālama ʻĀina Hoʻokipa ma kēlā me kēia mokupuni o ka paeʻāina. ʻO kekahi kuleana o HTA, ʻo ia ka hana kuikahi ʻana me nā keʻena mokuʻāina a kalana, a me ka ʻoihana hoʻokipa. Me ka paʻa o nā Manakia ʻĀina Hoʻokipa ma nā keʻena mokupuni, nui ko mākou pīhoihoi i ke komo ʻana i ka makahiki ʻelua o ka hoʻokō.

“Nui ka hana i koe, a nui ka hana i kō,” wahi a Caroline Anderson, ka Luna Hoʻolālā o HTA. “E hoʻomau nō kākou i ka hana alu like no ka manakia pono a me ka hoʻomohala hou i ka ʻoihana hoʻokipa.”

No ka ʻike i ka holomua a hiki i kēia a me ke komo pū i ka hana, e nānā i nā papahana a me nā hōʻike holomua ma ko mākou kahua paʻa.
KE KŪKULU MOʻOMEHEU HAWAIʻI
Ka Papahana Kūkulu Ola 
“Ma o ka papahana Kūkulu Ola e kākoʻo ai ke Keʻena Kuleana Hoʻokipa o Hawaiʻi i ka hana koʻikoʻi a kēia mau ʻahahui kaiāulu e hoʻoikaika nei i ka moʻomeheu a me ka pikoʻu Hawaiʻi ma nā ʻano pāhana, papahana, a hanana like ʻole,” wahi a Kalani Kaʻanāʻanā, ko HTA Luna Alowelo, no nā ʻahahui i lako i ka papahana. “He makakoho nui ka hoʻolako i nā kaiāulu no ka pono o Hawaiʻi no nā hanauna e hiki mai ana.”

Ua hoʻolaha aku nei ʻo HTA i ka hoʻolako ʻia ʻo 32 papahana a nā ʻahahui kaiāulu me ka $1,575,000 ma o ka papahana Kūkulu Ola ma ka makahiki 2022. Ua hoʻolako ʻia nā hui kaiāulu, nā loea, a me nā mea noʻeau e ʻimi ana i ka hoʻoikaika a hoʻolaha ʻana i ka moʻomeheu Hawaiʻi ma o nā hana ma ʻō a ʻō o ka paeʻāina.

I kēia mahina, ke hāpai nei mākou i ka hui ʻo Kuaʻāina Ulu ʻAuamo (KUA) a me kā lākou pāhana Makahiki Limu 2022, he hana e hoʻolaha ana i ka mea nui o ka limu ma ke ao kūlohelohe, ma ka honua kai, a me ka moʻomeheu Hawaiʻi.  
KE KŪKULU WAIWAI KŪLOHELOHE
Ka Papahana Aloha ʻĀina

Ke kākoʻo pū ʻia nei he 31 papahana a nā ʻahahui kaiāulu ma o ka papahana Aloha ʻĀina. Wahi a ko HTA Luna Alowelo ʻo Kalani Kaʻanāʻanā, “he ala ia papahana e kākoʻo ai ke Keʻena Kuleana Hoʻokipa o Hawaiʻi i nā hui e mālama nei i ke ao kūlohelohe ma o ka hoʻonaʻauao a me ka hoʻohuli ʻana i nā lima i lalo.”

E kākoʻo ana ke kālā he $1,575,000 i ia mau hui e hoʻopakele a mālama nei i ke ao kūlohelohe, me ke kākoʻo pū i ka ʻoihana hoʻokipa hoʻoulu hou no Hawaiʻi.

“Nui ko mākou mahalo i ka hana nui a kēia mau ʻahahui a me nā kaiāulu e pūlama nei i kā lākou mau hana mālama i kēia kulāiwi.”

ʻO kekahi o nā ʻahahui a HTA e kākoʻo nei ma o kēia papahana Aloha ʻĀina, ʻo ia ʻo Hawaiʻi Land Trust me ka pāhana hoʻōla hou i nā puʻeone a ālia o Waiheʻe ma Maui. ʻO ka ʻāina kai kahi e ʻauamo ʻia nei ke kuleana, mai Kalaekahoʻomano ma ka ʻaoʻao komohana a i ke kahawai ʻo Waiheʻe ma ka hikina. Ma mua, ua hoʻohana ʻia ka ʻāina no ka mahi pipi a no ka hoʻomaʻamaʻa pūʻali koa, he mau hana i hōʻeha i nā meakanu ʻōiwi a me nā waiwai moʻomeheu o ia ʻāina. Ua ʻauamo ʻo Hawaiʻi Land Trust i ke kuleana o ia ahupuaʻa i mea e mālama i ia ʻāina kupuna.
ʻImi I Ka ʻOiaʻiʻo

Mahalo mākou iā Honolulu Civil Beat no ka hāpai ʻana i ka papahana Mālama Hawaiʻi ma kekahi moʻolelo i puka aku nei, a he ʻike hou ko mākou e kaʻana aku ai i piha ka manaʻo.

ʻO ka makamua kēia o kā mākou hana e hoʻonaʻauao i nā malihini no ka waiwai o ka mālama. Ua puka ka papahana Mālama Hawaiʻi i kēlā makahiki aku nei i mea e kōkua i ke kaiāulu a me nā pāʻoihana o Hawaiʻi, ma loko nō o ke kākaʻikahi o ke kālā e hoʻolaha nui ʻia kēia papahana. Hoʻomanaʻo pū mākou i ke ʻano o ke anamanaʻo uluwale – he uluwale ia, ʻaʻole nō i ana i ka manaʻo o ka hapanui o ka poʻe.

Paʻa mau ʻo HTA i ka hoʻoulu a hoʻolaha i ke kumumanaʻo Mālama Kuʻu Home i waena o nā malihini a me nā kamaʻāina pū kekahi.
KE KŪKULU ALOWELO
Nui ka makaʻala o nā kamaʻāina o Hawaiʻi i ka huaʻōlelo “hokona” pili i ka ʻoihana hoʻokipa. Ma ke Anamanaʻo Kamaʻāina Kupulau 2021, ua hāpai he 88% o nā kamaʻāina i anamanaʻo ʻia i ka mea nui o ka hoʻonaʻauao i nā malihini a me nā kamaʻāina no ka pono e mālama kekahi i kekahi, a me ka mālama iā Hawaiʻi. ʻO ia ke kia nui o nā hana hokona alowelo a HTA e holo nei. He hoʻonaʻauao ka nui o ka hana a ko HTA Hui Alowelo, e paipai ana i ka nui koʻikoʻi o ka Mālama Hawaiʻi i waena o nā mākeke a puni ka honua. He kuleana ia no kākou, ʻaʻole na HTA hoʻokahi, no laila ke kaʻana ʻia nei kēia manaʻo me nā pakanā ʻoihana a puni ke ao.
Hawai‘i Tourism USA
Ma Kēkēmapa, ua mālama ʻo HTUSA me nā keʻena mokupuni i kekahi hanana ʻo The Hawaiian Islands: Mālama Ambassadors. Ma ia hanana i wehewehe ʻia ka papahana Mālama Hawaiʻi me ka hoʻolele pū i nā wikiō a nīnauele i nā ʻelele Mālama he ʻehā. Ua kaʻana ʻia ka mea nui o ka mālama i nā kamaʻāina, ke kūlana o ka papahana Safe Travels, a me nā ala like ʻole e mahalo ai nā malihini iā Hawaiʻi ma o ke kōkua a hoʻihoʻi. Ua komo he 500 ʻākena huakaʻi me 30 pakanā ʻoihana ma kēia hanana ʻīwā, a ua nānā he 108 hou ʻākena ma hope. Hiki ke nānā hou ʻia ka hanana ma travelagentcentral.com a i Iune.
Hawai‘i Tourism Japan
Mau nō kā HTJ hana no ke kaʻana i ka papahana Mālama Hawaiʻi me nā kupa o Nagoya. Ua mālama ʻia aku nei he hanana me Japan Airlines me ke kahua mokulele kauʻāina ʻo Chubu Centrair, kahi i komo ai he 3,500 lālā. Ua puaʻi manaʻo pū he 1,000 o ia mau lālā no nā ala e kaʻana hou ʻia ke kumumanaʻo Mālama Hawaiʻi.

Ua kāpili pū ʻo HTJ i nā lepe unuhi ʻōlelo Kepanī ma ka wikiō Ahupuaʻa, i ʻike ʻia maʻō aku o ka hapa miliona manawa ma nā kau Hāʻulelau a Hoʻoilo.

Ke kōkua pū nei ʻo HTJ i ka paipai i ke kākoʻo i nā pāʻoihana kamaʻāina ma o ka hoʻolaha nui i ka ʻaha Made In Hawaiʻi Festival no kēia makahiki hou.
Hawai‘i Tourism Canada
Ua hana alu like ʻo HTC me ka hui mokulele Kanakā ʻo WestJet no ka hoʻolele i kekahi papahana hoʻonaʻauao alowelo ma nā kau Hāʻulelau a Hoʻoilo, e hāpai ana iā Hawaiʻi ma nā leka uila a ma nā kahua paʻa.

Ma ia papahana, ua hoʻolele ʻia nā wikiō Mālama Hawaiʻi ma ka lumi hoʻoluana a WestJet ma ke kahua mokulele o Calgary (YYC) a ma ko WestJet mau mokulele e lele ana i Hawaiʻi.
Hawai‘i Tourism Oceania
Ua mālama ʻo HTO i kūkākūkā ma Tāmaki Makaurau ma Kēkēmapa no nā ʻelele o ka ʻoihana huakaʻi a me nā ʻelele aupuni, i mea e hoʻomākaukau ai no ka makahiki 2022. He wā ia e launa hou ai nā ʻelele no ka nānā i mua, ʻoiai ʻo Aotearoa e manaʻo ana e wehe i ka ʻīpuka no ka huakaʻi kauʻāina ma ka hapahā mua o kēia makahiki. ʻO ke Kanikela ʻAmelika Sarah Nelson, nā ʻelele no Hawaiian Airlines me Air New Zealand, a me nā pakanā ʻoihana halekūʻai kekahi o nā ʻelele i komo i ia kūkākūkā.
Hawai‘i Tourism Korea
Ua hoʻokō aku nei ʻo HTK i papahana moʻolelo Mālama Hawaiʻi no ka hoʻonaʻauao i nā kupa Kōlea no ka waiwai o ka mālama. Ua komo nā moʻolelo i nā makakina paikini a nohona ʻo Vogue, Elle me Cosmopolitan; ka makakina huakaʻi ʻo National Geographic Traveler; a me ʻeono pāpāpaho ʻoihana huakaʻi kamaʻāina. No ka hoʻonaʻauao i ke anaina heluhelu no ka manaʻo nui o Mālama Hawaiʻi, ua nānā ʻia ka mahiiʻa, ka hoʻoikaika ululāʻau, ka mālama kaiaola, a me ka mahiʻai ō mau. He $200,000 ka waiwai o ia mau hoʻolaha.

Ua komo pū ʻo HTK i ka hana pūalu me Privia lāua ʻo Tidesquare no ka hoʻolele ʻana i kahi kuisa ma o ke kūlelepaho, i mea e hoʻonui i ka ʻike o ka lehulehu no ka mea nui o ka hōʻihi i ka moʻomeheu Hawaiʻi, ka mālama i ke kaiāulu, a me ka hoʻopakele i nā waiwai kūlohelohe.
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