The historical Parsons Katy Golf Association in Parsons, Kansas was first opened in 1926 by
the Katy Railroad. Built in a time of great prosperity and ingenuity, the golf course debuted
with 150 chartered members and operated as a member association until 2014. The
historical golf course boasts a great-quality, challenging course layout and is a family-oriented setting for both golf and food.
Owner Jeff Perez has been familiar with the Kansas Small Business Development Center, and
regularly referred business owners to the service. Perez approached the Kansas SBDC to
help establish a business plan when he took over ownership. Although Katy Golf had been a
long-established business, Perez needed to reevaluate operations. Kansas SBDC Advisor
Randy Robinson helped Perez create business and marketing plans. On top of that,
Robinson helped Perez create a greater connection to the community by leveraging the
beautiful outdoor space into a venue for events and weddings, updating pricing structures
and sponsorship recognition, and establishing a board of outside advisors made up from
business and community leaders. Perez and Robinson also worked with Jim Zaleski, Director
of Parsons and Labette County Economic Development to work on strategic planning.
Perez’s advice to new businesses is to have a business plan. “I wished I had written a
business plan first thing as a new owner. I thought the existing business was sustainable, but
I was wrong... A business plan is a vital playbook to any person wanting to start a business.”
Overall, through the help of the Kansas SBDC, Katy Golf saw increased revenue. The quality
of the golf course also increased by shaping the venue into an entertainment and sports
attraction venue for events and get-togethers as well as creating a high quality of living for
the citizens of Parsons and Labette County.
To learn more about Katy Golf Club, visit thekatygolfclub.com
To learn more about how the Kansas SBDC can help your small business, visit https://www.kansassbdc.net
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