“For the past 12 years, I’ve had the pleasure of serving a dedicated group of flower farmers here in California,” Cronquist said. “We’ve accomplished so much and the CCFC is in a great position to leverage the momentum we’ve been able to generate with our marketing, sustainability and advocacy programs. I’m grateful for my time at the CCFC, for the successes we’ve shared and for the friendships we’ve established.”
Cronquist has been named president of the North American Blueberry Council (NABC) and U.S. Highbush Blueberry Council (USHBC). In his new role, starting July 29, he’ll serve all blueberry industry members by providing oversight and insight on the USHBC’s robust national and international promotion, health research and education programs.