Our 2-1-1 is no laughing matter. However, this hilarious PSA shows how one nonprofit infused humor in its message to tackle the serios issue of helping people to meet basic needs. It features comedian Keegan-Michael Key, the new ambassador for United Way for Southeastern Michigan. This PSA takes  a refreshing and innovative look at how 2-1-1 assists people in need of food, shelter for the night, etc., or in this case, financial guidance.

United Way of North Central Florida celebrates 60 years of making a difference in our service area of Alachua, Bradford, Dixie, Gilchrist, Levy and Union Counties. We fight for the financial stability, health and education of every person in our community. Now that is serious business!


Deborah V. Bowie, CCE, IOM
President & Chief Executive Officer

United Way
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