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- The Right Tools
- Get Contagious
- Mint Social Currency
- Circles of Influence
- Team Training
- More to Know
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What is one thing home improvement craftspeople, airplane mechanics and ENT surgeons have in common? To get respective jobs done precisely, they need the right tools. By analogy, a hearing care professional’s tool kit must be the right fit for for high tech diagnostics and Educational Curation, particularly on how hearing loss relates to cognitive decline. Keep in mind, why is our comorbidity awareness theme Did You Know? Because not enough people do, including consumers, other healthcare providers and decision makers in senior living communities.
As emphasized last week:
“From a public health viewpoint, we know Cognitive Decline’s complex relationship to hearing loss is difficult to explain and understand. Healthcare consumers require trustworthy information to make well-informed decisions which, in the real world, is easier said than done. From lacking awareness to scare tactics, obstacles are numerous.”
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Those keen to spread the word about cognitive health will benefit from studying Jonah Berger’s brilliant book, Contagious, originally featured (for those who are counting…) 117 weeks ago. |
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With respect to a conceptual tool kit, Berger states, “Just as people use money to buy products and services, they use social currency to achieve desired impressions among their families, friends and colleagues. So to get people talking, companies and organizations need to mint social currency. Give people a way to make them look good while promoting their products and services along the way.”
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Further:
“As talented researchers methodically create evidence-based insights, much of which is publicly available, hearing care professionals who aspire to be whole-person care leaders must exhibit subject matter expertise as educational curators who nurture and mint comorbidity-related social currency.
“We should enthusiastically exchange educationally targeted social currency with more of our patients, local healthcare providers, senior living community residents and many other quality of life advocates.”
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Cognitive Decline-concentrated social currency should be organically minted and spread in three areas.
With Pearls of Wisdom™ research basis, we detail our CORE Cognitive Decline awareness array in these Circles of Influence. Each design is an educational tool, where customized formats have specific functions. Select items featured in respective venues are...
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In Practice:
Canvas artwork is an upscale large format attention getter, featured in reception area or consult room to prompt informative dialogue. Professional-looking and durable, years of awareness impact will result.
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Matching handouts drive messages home, facilitating information retention, and advocacy with family, friends or colleagues. When asked, “how did your appointment go,” key answers are in hand.
As highlighted in this issue, 3 Ts are essential, one of which is Team Training:
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As stated, “Many practices requested In-Practice Protocols outlining how Healthy Habits, Amplify Our Influence by providing the awareness and educational information patients need, as well as the personal touch they deserve. We listened and as you will see, each handy reference features:
- 1 Core Focus
- 3 Key Questions
- Professional Aspiration
- Daily Goal
- Monthly Representation”
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On the back is In Community Outreach guidance with key questions about medical referral targeting and connecting the dots from educational relevance perspectives.
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In Community:
Led by the Pearls of Wisdom™ research synopsis, in your own words, the informative handouts utilized In Practice are also easy to share at point of care in referring practices. When effectively integrated, their team members and patients will benefit from these, similar to yours.
In addition, these small footprint acrylic slip sheets displays bolster your educational presence with handy Did You Know? cards that fit in a purse or wallet.
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Regarding other logical placements, senior living communities make sense, those engaged with or others you seek. |
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Online:
As previously showcased, focal points include:
- E-Newsletters
- Facebook Wellness Wednesdays
- Website blogs
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Industry leaders keep Cognitive Decline education top of mind. Whatever your baseline in this regard, do you aim for more to know? You can do it, we will help! |
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Bruce Essman
CEO
High Definition Impressions (HDI)
314.276.7392
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View Previous Issue by Clicking on Link Below:
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INTELLECTUAL PROPERTY WARNING: Intellectual property contained in this email including HealthScapes® is the exclusive property of High Definition Impressions (HDI) and intended solely for viewing purposes.This intellectual property cannot be reproduced in any way without the expressed written consent of HDI. Any disclosure, copying, use, or distribution of the information or designs included on this website is strictly prohibited.
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