January 2022

The official newsletter of Kentucky's Beef Industry.

KCA CONVENTION & TRADE SHOW REVIEW


The 2022 KCA Convention was in Lexington, KY January 13-14, 2021. Approximately 900 producers, educators and industry professionals joined KCA for the 49th convention. Registration opened early Thursday morning and helped to keep the lines down. Over 400 people pre-registered this year. By pre-registering it ensures a smooth check-in while giving KCA staff time to plan accordingly for events and meals during the convention.

The Ag Industry trade show was also a great success this year. There were 60 exhibitors to share their products with our members. Thanks to everyone who participated in the trade show. We hope to see everyone at the 2023 Ag Industry Trade Show in Lexington.

This was the 9th Annual Beef Efficiency Conference hosted by Kentucky Beef Network and University of Kentucky Cooperative Extension Service. The conference hosted an impressive list of guest speakers including Dr. David Lalman, Oklahoma State University; Dr. Dan Thomson, Iowa State University; and Don Schiefelbein, Schiefelbein Farms. Speakers discussed “Adapting Production Decisions to Fit Available Resources”.

By the end of convention, attendees also had the opportunity to participate in the opening general session, Forages conference, Ladies Program, and closing sessions. The Kentucky Junior Cattlemen’s Association had their annual membership meeting during the Convention. They had a large crowd with over 50 in attendance and had a full day of educational activities and tours. 

Friday night's evening banquet finished up with a wonderful steak dinner, awards, and the foundation auction. Awards were given to Superior Ag Insurance, Blue Grass Marketing Group, Anipro Xtraformance Nutrition, Meade Tractor, and Tarter, the Platinum Sponsors of the KCA Convention. We look forward to seeing you all next year! 

UNIVERSITY OF KENTUCKY EXTENSION AND KENTUCKY BEEF NETWORK EXTEND FREE KENTUCKY BQCA CERTIFICATIONS

The Kentucky Beef Network and University of Kentucky Extension are pleased to announce that they will be extending the free Beef Quality and Care Assurance (BQCA) certifications through February 28, 2022.
The Kentucky BQCA program takes national BQA practices one step further to provide a holistic program for Kentucky producers, by adding cattle handling and animal care component to the training models. Educational modules provide the best management practices for handling cattle and providing for their well-being, in addition to training on the core principles of BQA.

After February 28, 2022 the cost of BQCA enrollment will be $5 for in person training through local county extension offices with online training increasing to $10. The National BQA online training program at www.bqa.org also offers free enrollment.

Producers interested in taking advantage of this opportunity can visit www.kybeefnetwork.com before February 28, 2022 can access to the online training platform or contact their county extension office for training opportunities. “We are very excited for this partnership for our Kentucky cattlemen to continue to tell their story to consumers through sound management practices,” says Kevin Laurent University of Kentucky Co-BQCA Coordinator. 
KCA 2022 CONVENTION LADIES PROGRAM- FARM PHOTOS & BRANDING; CREATING A DOOR HANGER
The Ladies program had a fantastic time mingling with each other, and participating in a fun painting activity. Nearly 70 women gathered for this year's annual program. They left with not only a new door hanger, but a greater appreciation for how they can manage their farm's brand on social media.
MID-SOUTH STOCKER CONFERENCE ONLINE IN 2022

Dr. Jeff Lehmkuhler, Extension Professor, University of Kentucky

Due to continued high infection rates of COVID, the 2022 Mid-South Stocker Conference will once again be offered free of charge as an online program. Last year the conference was held online with good attendance and the decision was made due to uncertainties in meeting restrictions to hold the program online again this year. 
 
The conference will be held on February 23, 2022 beginning at 12:00 pm EST. Topics to be covered this year include baleage production, grazing management, new research on respiratory disease, and a 2022 market outlook. The Mid-South Stocker Conference is a joint effort between University of Tennessee, University of Kentucky, and industry to offer an educational program for the stocker and backgrounding sector of the industry.
 
To register for the conference, the following online link will be available during the week of January 11th. The link is https://tiny.utk.edu/22MSSC for registering. Once registered, an email will be sent to participants to join the Zoom program prior to the event. For additional information go to https://midsouthstockerconference.utk.edu/ or contact your local county Extension office or email jeff.lehmkuhler@uky.eduWe hope you will join us on February 23 to from a great line-up of speakers.
Checkin' on the Checkoff
WHERE CAN YOU FIND OUR CONSUMER-DRIVEN ADVERTISEMENTS THIS MONTH?
One of our goals is to reach consumers in such a way that promotes greater beef consumption. Here's a glimpse at where you can find our ads for the month of January:

TV Commercials: 
  • LEX18 Sunday Night Football 
  • FOX56 10pm News 
  • FOX56 NFL Thursday/Sunday Noon 
  • WAVE3 News 
  • WKYT Broadcast 
  • KET; Secrets of Bluegrass Chefs 
  • Spectrum Streaming across the state 
  • ABC36; Farmer of the month 

Radio: 
  • KISS 96.9FM
Happening at Eden Shale Farm
EDEN SHALE FARM UPDATE - December 2021

"December is a month that I am not at the farm as frequently as usual. Preparation for the KCA Convention Tradeshow keeps me at the office more than I like. However, the timing works out well because there isn’t a lot of activity going on at the farm during this time. The cows are still grazing stockpiled fescue (not needing hay yet), and they are not due to calve for another 90 days. Our construction projects are wrapped up for the year, and we typically don’t host many tours due to the colder weather...." (excerpt from 12/31 blog post)
Youth Activities
New 2022 KJCA Officers and Board of Directors were selected at the 2022 Kentucky Cattlemen's Association Convention and Trade Show. The board will serve a one year term, and will help in the planning and execution of Junior Cattlemen's events.

The following are the new board members:
Front Row (L to R): Caroline Hayden: Treasurer/Reporter, Chevy Vaske: President, Zack Imbruglio: Vice President, Caleb Kernodle: Secretary
Back Row (L to R): [ALL Directors] Joshua Kernodle, Miranda Webb, Macey Thompson, Harlee Watson, Mollie Webb, Emily Tabor, Ethan Blevins, Emma Ballinger, Julia Weaber, Bryanna Smith, JW Cox, Maddie Ethington, Laura Ann Pettit, Beau Girdley, Lily Jeffries (Not pictured), Bradon Burks (Advisor)

If interested in joining, please call the office at 859-278-0899. Stay up to date with all things KJCA via Social Media @kyjuniorcattlemen on Facebook and @kyjrcattlemen on Instagram.
In The News
KCA 2022 Convention & Trade Show
RETAIL INSIGHTS
What's happening with Beef at Retail? These monthly articles leverage scanner data and other sources to inform retailers and other channel audiences on key beef industry trends and measures at retail. The topics may vary by month. We welcome your feedback, and if you are interested in a specific topic, please let us know by contacting BeefNewsNow@beef.org
To find more pictures, visit our Facebook page at https://www.facebook.com/media/set/?set=a.10159916903617603&type=3.
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