July 2020

The official newsletter of Kentucky's Beef Industry.
USDA INVESTS $27.1 MILLION IN FOOT-AND-MOUTH DISEASE VACCINE
The USDA’s Animal and Plant Health Inspection Service (APHIS) will invest $27.1 million in a foot-and-mouth disease vaccine, which would be used in the event of an outbreak to protect animals and help stop the spread of disease.

“While we are confident we can keep foot-and-mouth disease out of the country, as we have since 1929, having access to a vaccine is an important insurance policy,” said Marketing and Regulatory Programs Undersecretary Greg Ibach.
EXTENDED HEAT WAVE WILL PUT STRESS ON KENTUCKY LIVESTOCK PRODUCERS AND CORN GROWERS
Things are heating up again in the Bluegrass. As the week progresses, the humidity and temperatures will rise and Kentucky’s agricultural producers need to be aware of the impacts the heat may have.

“We are looking at an extended period of heat stress, beginning July 15,” said Matthew Dixon, meteorologist for the  University of Kentucky College of Agriculture, Food and Environment .  “Daily temperatures in the low to middle 90s will be common through at least the weekend. These conditions will push livestock heat stress index into the danger to emergency categories during the afternoon and evening hours.”
NLPA TO HOST A FREE WEBINAR
NLPA will be hosting a 60-minute FREE webinar titled "Improving Communication about Antibiotic Stewardship for Producers and Stakeholders" on Wednesday, July 22, 2020 at 7pm CST/ 8pm EST.
 
This webinar will be facilitated by Andy J. King, Ph.D., Assistant Professor with the Greenlee School of Journalism and Communication at Iowa State University as a follow up to the NIAA Antibiotic Symposium held last Fall. He will be joined by Mr. Andy Bishop, Fairfield Farms and Ms. Niki Ellis , Director of Education with the Kentucky Cattlemen’s Association. 
KCA 2021 HALL OF FAME NOMINATIONS NOW OPEN!
The Kentucky Cattlemen’s Association Hall of Fame is designed to honor a member of the organization that has given time, service, and talent to the betterment of the Cattlemen's Association at the county and/or state levels. Five people will be inducted into the KCA Hall of Fame, with one inductee being from each of the Kentucky Cattlemen’s Association Membership Regions. Hall of Fame Inductees will be recognized during the Kentucky Cattlemen's Association Convention.

 Deadline for nominations is Friday, August 14, 2020.
APHIS SEEKS PUBLIC COMMENT ON TRANSITION TO RFID OFFICIAL IDENTIFICATION TAGS
The U.S. Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service (APHIS) is seeking public comment on a proposal where APHIS would only approve Radio Frequency Identification (RFID) as the official eartag for use in interstate movement of cattle that are required to be identified by the traceability regulations.
SUMMER FORAGE TOUR SET FOR AUGUST 6
A local family beef farm will be the hosting site for the 2020 Western Kentucky Summer Forage Tour. Palmer Farms Beef, located in Almo, Ky. near Murray, is owned and operated by Michael and Stacie Palmer and their three children.

Tour stops and topics will include crabgrass as forage; annual ryegrass for grazing and silage; producing and marketing high quality grass finished beef; increasing productivity with summer annual grasses and legumes; managing perennial pastures; endophyte in tall fescue, grass finishing, fencing for controlled grazing, and more.

The tour will be held rain or shine from 3 p.m. to 7 p.m., Aug. 6, 2020, at Palmer Farms in Almo. Registration will take place at 3 p.m. with the tour beginning at 4 p.m. The cost is $10 per person at the door to cover the farm tour, a dinner and a bluegrass band. There is no cost for students. Preregistration is required and will be limited.
BEEF AND THE RECENT INCREASE IN ONLINE GROCERY SHOPPING
Online grocery ordering has expanded its reach and popularity over the past several years, but current events have recently aided its growth. Progressive Grocer and a study by Brick Meets Click report the household penetration for online grocery shopping hit its highest at 33% in May of 2020. Based on this rapid shift in consumer behavior, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, sought to better understand the online grocery landscape both at a high-level, as well as specific to beef.
Checkin' on the Checkoff
KBC OFFERS FREE VIRTUAL COOKING CLASS
Join the Kentucky Beef Council July 23rd at 6:30 pm for a free virtual cooking class, featuring Katelyn Hawkins . This class will be limited to 50 participants with the first 20 to sign up being sent beef swag bags. Zoom will be used to host the class. You will receive a grocery and supply list one week before the class to ensure you are prepared!

You may recognize Katelyn from the Gourmet Garden Stage at the Kentucky State Fair, beef carcass breakdown demonstrations and local cooking demos. Katelyn has a passion for cooking and her personality in the kitchen is one you don’t want to miss!
LOUISVILLE BURGER WEEK: AUGUST 10-16
Join us for Louisville Burger Week from August 10th to August 16th! Enjoy $6 burgers from 25+ restaurants throughout Louisville.
Happening at Eden Shale Farm
BARN ALLEY FEEDER VIDEO
We have listened to our followers and took the concept of our Large Bale Feeder and put it inside a barn to create a Barn Alley Feeder. Let us know what you think and what questions you have!
EDEN SHALE FARM UPDATE - JUNE 2020
Typically making hay in Kentucky can be a challenge due to the relative short spans between rain events. This year, once it dried up in June, we had beautiful 5 and 6 day windows to get up hay without a threat of rain.

We were able to finish up our first cutting on June 16th without any of the hay getting rained on before we baled it. Some of the bales did get a shower on them before we could get them into the barn, but hey, nobody’s perfect.
Youth Activities
In The News
RETAIL INSIGHTS
What's happening with Beef at Retail? These monthly articles leverage scanner data and other sources to inform retailers and other channel audiences on key beef industry trends and measures at retail. The topics may vary by month. We welcome your feedback, and if you are interested in a specific topic, please let us know by contacting BeefNewsNow@beef.org
CORONAVIRUS MAKES CLEAR: WE NEED RURAL BROADBAND
Across the nation, the coronavirus has highlighted issues in our food supply chain, our reliance on foreign countries for medical supplies, and the difference between strong, data-driven leaders and weak ones. But for Kentucky families and workers, perhaps the largest problem is one we’ve attempted to solve for years: internet connectivity, particularly in our rural communities.
DIRECT-TO-CONSUMER ACT WOULD AID BEEF PRODUCERS
The National Cattlemen’s Beef Association (NCBA) applauds the introduction of the bipartisan legislation to create new direct-to-consumer options for beef producers, processors and small meat markets without compromising federal food safety standards or market access under existing trade agreements.
KCA & KJCA APPAREL NOW AVAILABLE ONLINE
You can now purchase KCA and KJCA apparel through our online store! Click the button below to visit the store. Online purchases can be paid with debit or credit card.
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