The voice of the Wildcats is doubling as a voice for the cattle industry in the Bluegrass state.
Kentucky Beef Council is ecstatic to announce a partnership with Tom Leach to serve as the spokesperson for the organization. Leach is the current voice of the Kentucky Wildcats announcing Kentucky sports games and host of the Leach Report, a daily radio show.
“We are excited to kick off this partnership, it is the perfect time to gear up for summer grilling, spending time with friends and family, and of course, tailgating,” said Kylie Trail, Director of Brand Management. “With his passion for our industry stemming from his background of growing up on his family's farm in bourbon county to being the most recognizable voice in the bluegrass, Leach is the perfect spokesperson for our brand.”
"I am excited and honored to partner with cattle farmers in Kentucky for their marketing efforts,” said Leach. “ We had a small herd of cattle on the farm on which I grew up so I know how important the industry is for Kentucky's economy and for those family farms across our state."
Leach will be spotlighted promoting the Kentucky Beef Council on traditional and digital advertisements and at event appearances. Television commercials will begin airing in March in addition to radio commercials on Kiss 96.1 and 98.1 The Bull. Additionally, Kentucky Beef Council will appear on Leach’s Sunday Morning Sports Talk and the Leach Report.
-Written by Carson Pemberton, KCA Communications Intern.